19 Different Types of Graphic Design Skills For Your Business

By Bill Acholla January 3, 2022

Today you’re going to see different types of graphic design to help beginners find the right skills for their graphic design job.

Specifically I’ll show you 19 most popular types of graphic design.


Let’s dive right in…

What is Graphic Design?

Graphic design is the process of creating a visual image through typography, illustration, photography and iconographic.

It’s a process that has been adopted by big brands and influencers to communicate and market their products and services to their customers. 

For example, see how I use graphic design in my business blog.

19 Types of Graphic Design Careers

Why is Graphic Design Important?

Graphic design is very essential to your business. This is because it can help your business capture the attention of potential customers and build your business brand.

Let’s take an example of Onyx Valley, a startup that offers people of color the opportunity to work, learn user experience (UX) and work within tech companies.

Why is Graphic Design Important

The startup company was founded by Kyree Holmes.

She successfully pitched her idea to Institute of Hip Hop Entrepreneurship (IHHE).

However she was not sure how she was going to brand her startup to a younger audience and get them interested in UX designing.

Kyree approached Penji, a graphic design company to help her in branding her startup logo.

Kyree wanted her logo to look modern and attract future programmers.

Penji created a phenomenal logo which later helped Kyree’s brand to create an influence and snatch the attention of the younger audience.

Bottom line: Graphic design plays a significant role in building your career and business brand.

With that, here’re the 19 different types of graphic design skills.

1. Advertising Design

An advertising design refers to creating visual solutions using graphics and compositions to advertise a product/service. 

From magazines, televisions, newspapers to billboards, advertising is ubiquitous.

An ideal advertising design conveys a relevant message about a product by showcasing a blend of a creative and strategic approach. 

Besides being appealing, the designs must be intended to persuade customers to buy a product or service.

Therefore, many advertising designs rely on various animation styles. Not only helps them convey messages and showcase creativity, but animation can also keep the customers engaged and retain the content much better. That way, it can increase their confidence and encourage them to hit the purchase button.

Below is an example of advertising designs:

Advertising Design

2. Environmental Design

Environmental Graphic Design (EGD) encompasses the disciplines of architecture, landscape, urban planning, interior design, lighting, etc. to connect people to places.

In simple words, it involves creating stories through color, imagery, patterns, and typography to make people feel connected to a brand.

It enhances user experience by ensuring consistency and making it easier for them to navigate through a specific environment. 

For instance, the designs of wayfinding signage at airports and shopping malls. 

Environmental Design

3. Publication Design

The use of graphics for visual communication through the design and layout of printed material is known as publication design. 

The different types of publications include magazines, books, comics, journals, newspapers, etc. 

Understanding the purpose of the publication is essential as the design needs to be in sync with the core theme. 

It involves the use of appropriate illustrations, infographics, and typography according to the type of publication.

Publication Design

4. Motion Design

As the name suggests, motion design is the process of designing graphics that are in motion. 

To be precise, it’s the use of visual and sound effects to bring a design to life. 

For example: 

  • Videos
  • Presentations
  • Animated text, etc. 

The motion designs can take commercials to a whole new level by stunning animation techniques. 

5. Corporate Design

Corporate Design refers to the use of graphic designing for the creation of a unique identity of a brand through a specific symbol. 

It involves designing an attractive logo that represents a company’s vision or an organizational structure.

A professional corporate design is tremendously important as it appears on the website, packaging, advertising, and even letterheads.

Every element from the colors to fonts must be carefully chosen to make the brand recognizable and distinct from the competitors. 

5. Corporate Design

6. Web Design

The web design involves layout, fonts, images used on a webpage to make it pleasing and user friendly. 

It also includes the appropriate placement of logo and textual elements in a way to grab and hold the interest of visitors. 

The design of the webpage can determine the success of a business to a great extent.

Web Design

7. User Interface Design

The visual arrangement of elements that a user interacts with usually on a website or app is referred to as User Interface Design. 

Both technological functionality and an aesthetic appeal must be considered while creating the design

The layout of a webpage is an ideal example of the user interface design. 

7. User Interface Design

8. Packaging Design

Packaging design is the type of graphic design used to create the exterior wrap of a product. 

A product’s package is a marketing tool in itself as it can instantly grab the customer’s attention and even persuade them to complete a purchase. 

In addition to being attractive, it must also reflect a brand’s personality and create a lasting impression on customers. 

8. Packaging Design

9. Visual Identity Design

Visual Identity design involves all the visual aspects that represent a brand and effectively conveys its message. 

It covers an extensive area of creating brand identity involving the design of the brand logo, trade dress, resume, cover letters, marketing collaterals, etc.

It acts as the face of the brand and thus creativity and consistency in the graphics are supreme.  

9. Visual Identity Design

10. Art and Illustration for Graphic Design

A creative visual interpretation of a concept using graphic elements like color, form, shapes, and layouts is referred to as graphic illustration. 

From persuasion to educating consumers, it is a very effective form of graphic design.

It is commonly used in magazines, books, posters, games and even animations.

10. Art and Illustration for Graphic Design

11. Vehicle Wrap Design

A vehicle wrap design is used for displaying advertisements on the surface of a vehicle. It is one of the most popular and economical ways of advertising. 

The aim is to reach a wider audience and quickly grab their attention, hence the vehicle wrap must be appropriately designed. 

The right mix of colors, images, and other graphic elements are essential to make it effective. 

11. Vehicle Wrap Design

12. Stationery Design

A branding process is incomplete without having personalized yet professional stationery. 

It usually consists of paper, letterheads, visiting cards, office supplies, coffee mugs, etc.

The design of the stationary must be as per the concept of the business.

Having well-designed stationery is extremely effective to popularize a brand.

12. Stationery Design

13. Customize T-shirt Design

Whether it’s a company logo or its slogan, displaying it on a t-shirt is always a good idea to attract the attention of people. 

A customized t-shirt design unique to a brand can be created with graphics, fonts, and templates. It’s an excellent and the most stylish way to build brand identity.

It can also be used casually by individuals who prefer to add a dash of customization in their wardrobe.

13. Customize T-shirt Design

14. Mobile App Design

A mobile app is an essential factor in determining the success of a business in today’s tech-savvy world. 

Besides the speed, it’s the design that makes a Mobile App create a delightful user experience.  

Easy navigation, business theme, eye-catchy styles, and the latest trends are some important fields to consider while designing a mobile app.

14. Mobile App Design

15. 3D Graphic Designing

The 3D graphic designs are the visual images created using 3d modeling, lighting, textures, effects and animation techniques. 

The images can be in the forms of illustrations, animation, photographs or even text to convey a message. 

With the advancement of technology and the availability of numerous software, the 3ddesign now dominates the marketing and advertising world. 

15. 3D Graphic Designing

16. Label Design

Label design is a creatively designed visual that appears on a product to spell out its details. 

It can make the product stand out among competitors and can also be used as an effective sales pitch. 

A label design must include the brand colors, logo and stylishly laid out product details and guidelines. 

16. Label Design

17. Brochure Design

A brochure plays a key role in promoting a business by providing vital information about a company’s products/services. 

Its design must be visually appealing to hook potential customers and create a lasting impact. 

The style and type of brochure (half-fold, tri-fold, page format, etc.) must be appropriately chosen depending on the business. 

17. Brochure Design

18. Book Cover Design

As the name suggests, a book cover design refers to the use of graphic elements to create the cover of a book. 

No matter how remarkable is the content, the first thing that will appeal to a reader about a book is its cover. 

The cover’s design has the potential to entice the customers to buy the book by giving a hint about the theme and story. 

18. Book Cover Design

19. Print Design

Print design refers to a design created to be ultimately printed on a tangible surface like paper, cardboard, plastic, etc. 

The design must be capable of conveying a message and also create brand awareness. 

It is commonly used in the designing of business cards, posters, flyers, banners, magazines, and shopping or computer bags. 

19. Print Design

Over to You

That’s it for my complete guide to 19 types of graphic design.

Now I’d like to hear from you.

Which graphic design is your favorite?

Motion design? 

Or are you a big fan of 3D graphic designing?

Either way, let me know in the comments section below.


  1. Good to read it, Keep Updating here so we can get more knowledge

  2. ritusharma says

    Thanks for this post. It is really good. Keep adding.

  3. Hi Bill,

    What a great resource! I think graphic designing is one of the most important aspects of any business. Since I am a startup owner, I have to take many jobs to keep the projects on time. I think all of these skills will definitely help my business, and I will spend some time learning them. I really want to thank you for sharing this amazing resource, It highlighted a lot of things, and now I will be able to devote my time to acquiring skills that really matter.

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