This is the most comprehensive guide to A/B testing tools.
In this expert-written guide you’ll learn about 57 a/b testing tools and managing process that can help you optimize your eCommerce site for conversions in 2020.
So if you’re looking to turn eCommerce site browsers into buyers and continuously delivering outstanding results, you’ll love this complete guide.
Let’s dive right in.
What is A/B Testing?
A/B testing is the process of checking the popularity level of a webpage or a site.
Two versions of the same page are created and the popularity levels are measured by exposing both to the visitors.
Why A/B Testing Matters for eCommerce Sites
A/B testing is required for an e-commerce site as it would result in a better test management and user experience.
It also helps to increase the ranking of one’s page.
57 Best A/B Testing Tools
These are some of the best testing tools used in eCommerce site testing.
1. Unbounce
Unbounce is known to provide software services to make sure that the landing pages get more views and clicks.
This is used for creating and testing landing pages before they are deployed for commercial purposes.
According to Mark Bunker Designer at Effin Amazing, he took [an Unbounce lead gen landing page] template and did very little, and their ebooks generated dozens of leads a day, while their landing page started converting at [44%] overnight
Key features and benefits:
- They have beautiful landing pages that convert more.
- Their landing page can help you turn more browsers into buyers.
- It can help your business grow without increasing their ad spend.
- You can get more return from your paid advertising.
- You can create custom landing pages, popups, and sticky bars to launch campaigns faster and convert more visitors.
Website: Unbounce
2. Convert
Convert is one of the best sites that provide the right way via which the site traffic can be converted into the best conversion styles required to increase the reach of the page.
I reached out to Tom Bowen owner of Web Site Optimizers and here is what he had to say:
At Web Site Optimizers, we are platform-agnostic if a client already has an account with one of the A/B Testing Tools that they like to use.
But for clients new to A/B testing, we generally use Convert.com. It integrates very well with Google Analytics, which is critical to how we interact with our clients.
It also tends to add less noticeable delays to load times for the client web pages than the other testing platforms designed for small businesses.
And finally, the support staff at Convert is really strong and very helpful. That was important in the early days of getting up to speed with a tool.
A/B Testing is just one small component of an overall Conversion Optimization strategy. But Convert.com is a great tool for that component—especially for small and medium sized businesses.
Key features and benefits:
- They have an extremely powerful platform for all your testing and personalization needs.
- You can integrate it with eCommerce platforms like Volusion and any other platform that allows integration.
- They have great support.
- Their a/b testing can help you gain more value out of your leads.
Website: Convert
3. Dynamic Yield
A dynamic yield is a software that is specially designed for marketing professionals who wish to double up their revenue.
This can be done across various platforms like web, mobile, and email.
As an example, ThirdLove partnered with Dynamic Yield to take their personalization efforts to the next level.
And after a duration of time, ThirdLove witnessed a dramatic increase in purchases and improvement in overall campaign performance.
In fact, some of the tests resulted in a 23% increase in Average Revenue Per User.
Key Benefits:
- You can run hundreds of personalization campaigns at any given time.
- You can launch experiments on your own on a daily basis.
- You can do more in less time by automating your marketing efforts.
- It can help you test multiple creative executions in real time.
Website: Dynamicyield
4. Optimizely
Optimizely is a software used for user experience optimisation. The platform is used to provide a/b testing for multivariate testing.
Any company can use the software provided by Optimizely by legally buying it.
Key features and benefits:
- You can easily test ideas on controlled segments of your traffic.
- You’ll be able to eliminate guesswork with experimentation.
As a good example, Employsure increased their customer knowledge and sales.
Through experimentation, Employsure revamped their messaging to grow rapport with a specific customer group (business owners and HR representative of employers), which helped them understand their customers better, which led to an increase in sales.
Website: Optimizely.com
5. Instapage
If you are looking for a site that creates landing pages for your site and online campaigns, then instapage can be chosen.
A/B testing is one of the services offered apart from the other major services like content management.
VDMS used the Instapage heatmaps and A/B testing features to gain the ultra-specific information the team needed to increase conversions.
After using instapages, VDMS was able to decreased cost per conversion by 53%, cost per click by $1.42 and they increased their conversion rate by 68%.
Key Benefits:
- They deliver relevant post-click landing page experiences to every audience to increase conversions.
- On each landing page you can create any number of unique audience experiences.
- It can help you deliver the right message at the right time.
Website: Instapage
6. VWO
VWO is one of the most comprehensive A/B testing sites to provide solutions for conversion optimisation.
The site also allows one to run the tests without affecting the performance of the site.
Key Benefits:
- It can help you identify key elements on your website that needs a deeper look.
- It can help you validate multiple hypotheses simultaneously, while keeping the data reliable.
- It can help you easily monitor the entire CRO process and connect your qualitative insights with A/B tests.
Website: VWO
7. Abtasty
AB tasty provides innovative solutions for companies that work in the domain of the web industry.
It is known to provide the best a/b solutions for its clients and there are other data services offered by the company as well.
Key Benefits:
- Their experimentation and personalization can fit fits smoothly into your workflow and boost your ROI.
- You can run insightful campaigns without the time commitment or hassle.
- You can send targeted message to your audience at the right time.
- They have beta programs which you can use to test the waters before rolling out your experiment.
Website: Abtasty.com
8. Usability Hub
This is the site used for making decisions based on the already created designs.
This is one of the most preferred sites for a/b testing and other models that are used for better performance of the sites.
Lets hear what Theresa Baiocco-Farr owner of Conversionmax.com has to say about getting the most out of tool:
1) If you use their panel of respondents, make sure to set the demographic filters to match your target market.
2) 100 respondents is usually enough to glean meaningful insight.
3) Ask these 3 questions:
a. What does this company sell?
b. What makes them better than their competitors?
c. How can we improve this page?
4) Allow respondents to type in their responses, rather than confining them with multiple choice answers.
5) When analyzing the results, don’t just read through the responses.
Export them into a csv, then spend the time interpreting and grouping answers into categories.
Tally up the responses in each category and turn it into a pie chart. I have no doubt you’ll be amazed — and a little horrified — at what you find!
Key Benefits:
- It takes the guesswork out of design decisions by validating them with real users.
- It can help you make decisions for various projects.
- It gets you into the habit of asking your audience questions before making any decision.
8. Evolv
Evolv is one of the world’s first software solution providers for conversion rate optimisation.
With its impeccable team of leaders, top-notch solutions are provided for CRO.
Key Benefits:
- It delivers the best-performing experiences using the power of machine learning and automation.
- It can help you discover the highest-performing customer journey.
Website: Evolv
10. Qubit
Qubit provides a lot of products for the web industry. Many personalization software is provided for e-commerce sites by Qubit.
This should be done to keep up with the rising demands.
Key Benefits:
- It can help your marketing team to match trading demands with customer affinities to turn a visit into a sale.
- They have a real-time contextual data.
- It can help your team deliver personalization across any channel through data sourcing.
Website: Qubit
11. Adobe Target
A/B testing is one of the best services provided by Adobe.
One can buy this software from Adobe without any second thoughts as it is one of the most reputed companies.
Key Benefits:
- It can help you automatically allocate traffic to the most successful experience earlier for increased conversion and revenue.
- You can test multiple elements simultaneously.
- Based on your user experience you can test and personalize the mobile web and app experiences.
Website: Adobe
12. Evergage
If you are looking for any site that would provide great customer experience by maintaining a comprehensive database of every customer, then evergage is the right choice.
Keeping the personalization as the core idea of evergage is the reason behind its success.
Key Benefits:
- You can easily set up, test and adjust your campaigns to improve conversion rate & revenue per user.
- It can help you reduce churn and upsell more.
Website: Evergage
13. Lead Formly
This is a form builder software that helps one to capture the leads. It works on drag and drops feature.
The advanced logic behind in this software is the main reason for the lead capture.
Key Benefits:
- They have interactive forms which can help you capture more leads.
- It can help you increase the quality of your inbound leads.
- You can easily segment your leads for better personalization.
- They’ve a 14-day free trial.
Website: Leadformly
14. Fresh Marketer
This is an automation service provided by Freshworks under the umbrella of CRO, especially for marketing professionals.
As a good example, Leadmarket a pay per lead affiliate program, was struggling.
Sure, Leadmarket they had a healthy conversion rate for their recurring visitors, but for first time visitors they were not converting them.
That’s when Leamarket decided to try Freshmarketer.
Freshmarker were able to improve Leadmarket conversion rate by 25%.
Key Benefits:
- It helps in analyzing your visitor behavior by using dynamic heatmaps
- It can help you optimize your web pages.
- It provided personalized experience to different audiences.
- It integrates seamlessly with other tools
Website: Freshmarketer
15. Nelio A/B Testing
This is one of the best native conversion optimization techniques that allow for testing of various components of the website right from landing pages to every icon in the site.
Key Benefits:
- It’s the most powerful A/B testing tool for WordPress users.
- It’s designed as a service.
- Their plugin comes with an easy-to-setup free trial.
Website: Nelio A/B Testing
16. Apptimize
This is one of the software services that is used for a/b testing of the applications designed for mobile.
This is one of its kind as there are a lot of differences between sites designed for computers and sites designed for mobile phones.
Key Benefits:
- For each individual user who lands on your website, you can create the best possible experience through data driven a/b test.
- It helps you optimize your layouts while increasing your AD revenue.
- Their mobile technology makes a/b testing and features incredibly fast and reliable.
Website: Apptimize
17. Change Again
This is one of the platforms that is used for a/b testing of sites that have been integrated with Google Analytics.
This will further increase the revenue of the site.
Key Benefits:
- You can test unlimited traffic.
- The test results shows up on Google analytic dashboard for easier interpretation.
- Its cost effective for small business owners.
Website: Changeagain
18. Conductrics
Conductrics is known to provide a/b testing and other decision-making software services that helps to leverage one’s businesses.
This is an all in one platform developed exclusively for web business industries.
Key Benefits:
- It has great features to enable data-driven content selection, anywhere you need it.
- You do not need any coding skills to use the tool.
- Its cost effective for web business industries.
- You can run a/b tests (client or server side), multivariate experiments, and bandit tests.
Website: Conductrics
19. Intellimize
This is one of those sites that is inbuilt with automated a/b testing services.
This means that the results are provided more instantly and quickly to generate the right results.
Key Benefits:
- The tool can automatically optimize your website by dynamically personalizing for each unique visitor in real time.
- It has the ability of delivering quick results.
Website: Intellimize
20. Kameleoon
This is one of those sites which is powered by Artificial Intelligence to provide a/b testing services.
The inclusion of AI in this kind of service helps one to understand and deliver services to the customers in a better fashion.
Key Benefits:
- They have an extremely powerful artificial intelligence that can personalize websites to deliver the right experience to each visitor on any device.
- You can automate and scale personalization.
- You can test multiple ideas.
Website: Kameleoon
21. Oracle
If you are looking forward to choosing a third-party site for a/b testing services where you can handle over your data safely, then Oracle is the right choice.
There are many other personalization services provided by the site as well.
Key Benefits:
- It can make help you make data-driven decisions.
- It can help you streamline your customer experience.
Website: Oracle
22. Monetate
Monetate is a site that helps the companies use the already available data to the maximum to convert visitors to buyers. a/b testing is a niche area of their services.
There are many other services which are provided by this company that helps one to develop one’s businesses.
Key Benefits:
- You can implement new tests faster at a significantly lower costs.
- They can help you deliver individualized and relevant experience.
- You can target your customer base more effectively.
Website: Monetate
23. Omni Convert
If you are looking for an all in one website optimization platform, then omniconvert is the right choice.
For example, Wall-Street had a challenge.
They wanted to gain more subscribers to their online publication. They reached out to Omoniconvert and eventually, Omniconvert helped them increased their newsletter sign-up rate by 279%.
Digital Marketing and e-commerce companies rely heavily on a/b testing before releasing any site.
Key Benefits:
- The software can optimize and personalize your exit audience.
- The software can help you optimize your customer journey with data driven decisions.
- You ran multiple a/b tests on your existing traffic while growing your revenue.
Website: Omniconvert
24. Sitegainer
If you are looking to find a site that generates the highest levels of conversion for a pop-up, then the site gained is the right choice.
There are many a/b testing services that are provided by this site.
Key Benefits:
- It’s a powerful tool at user conversion.
- It can help you create more advanced a/b tests focusing on bigger designs.
- It can help you create everything from simple A/B-tests to surveys and popups etc.
Website: Sitegainer
25. Site Spect
This is one of those sites that is focussed on optimisation as to how a site looks on the server-side and how much return it would generate from the client-side.
To evaluate this, a/b testing becomes very important.
Key Benefits:
- You can easily test and optimize every aspect of your site.
- It can help you make better decision.
- It can help you customize your user experiences while driving more conversions
Website: Sitespect
26. Hubspot
This is one of those sites that provides an entire toolkit that is required for generating the results.
Right from significance calculator to many other core services that provide more input to the a/b testing services.
Key Benefits:
- You’ll get templates to help you track, organize, and improve your tests.
- It will help you run split tests for email, landing pages, and CTAs
Website: Hubspot
27. Crazyegg
If you are looking for a site that would track your website operation in the right manner, then crazyegg.com is the place to be.
Right from heat maps to scroll maps, many unique features are offered by the site.
Key Benefits:
- It will help you understand the customer journey with snapshots, heatmaps and recordings.
- It can help you create high converting pages for a/b testing.
- You dont need any coding skills to create or modify content.
Website: Crazyegg
28. Freshworks
SaaS is the talk of the hour.
This is a company that provides the whole set of software services in a package.
A/B testing is included in the package as a requirement.
Key Benefits:
- It has a lot of metrics that allows you to track and follow up on your customers and agents efficiently.
- They offer excellent service and high level customer-success support
Website: Freshworks
29. Convertize
To increase the traffic of the site, the content has to be fine.
Many steps should be taken to increase the quality of the content to create more visitors out of the landing page.
This is the important service offered by convertize that enhances a/b testing.
Key Benefits:
- It has an easy to navigate UI and reporting.
- You can start testing with a 14-day free trial.
- They have an improved version that can distribute your traffic automatically.
Website: Convertize
30. Act-on
The easy to build and use technology is used to provide the right automation a/b testing services to the consumers.
This is very easy to use and it enables people with varying skill sets.
Key Benefits:
- It allows you to deliver the right content at the right time.
- It can help you optimize your website experience like never before.
- It has a great analytical reporting tool.
Website: Act-on
31. Taplytics
If you are looking forward to tools for testing products for different mobile platforms like Android, iOS and other OS, then taplytics is to be chosen.
Key Benefits:
- It can help you drive engagement and retention.
- It can help you customize your goals and track.
- You can use it to run tests on your mobile experiment data and build customized dashboards.
Website: Taplytics
32. Azetone
If you are looking for a site that provides the best a/b testing for sites designed for mobiles, then you must go with Azetone.
Other features enable a/b testing which is included in the package.
Key Benefits:
- You can test any part of your App.
- You can integrate it with CRM tools and push notification tools.
- Their user dashboard is user friendly making you to segment your traffic efficiently.
Website: Azetone
33. Clicktale
To convert the interactions into meaningful interactions, one must never fail to use Clicktale to facilitate the a/b testing of the site.
There are other features provided by the site as well.
Key Benefits:
- It can help you identify new testing opportunities that can grow your revenue.
- It can help you maximize your conversion through optimizing your data insight.
Website: Clicktale
34. Google Marketing Platform
This is the marketing platform that is provided by Google to facilitate better readership and views of the page.
Other factors significantly increase the viewer count and impact on the revenue of the businesses.
Key Benefits:
- You can optimize different experiences.
- You can customize your website on each of your customer segment.
- Their reporting tool delivers accurate results.
Website: Google Marketing Platform
35. Zoho
Zoho is a SaaS company.
Pagesense is one of the services offered by Zoho to facilitate the a/b testing and other optimisation techniques of the site.
Key Benefits:
- You can be able to segment your reports so as to target a particular niche.
- Their heatmaps can help you understand your customer behaviour.
- They offer integrations with several third party applications
Website: Zoho
36. Conversion Rate Experts
This is one of those sites which have the right team of experts who guide different business verticals on the right kind of optimisation techniques that would suit one’s site.
A/B testing is one of the major services.
Key Benefits:
- They create high converting webpages then they scientifically a/b test for conversion.
- This is not a tool, they are conversion experts who can help you grow your eCommerce business.
Website: Conversion Rate Experts
37. Bound360
This is one of those sites that provide the best response to the viewers better than any sales representatives.
If you are looking for the best-personalized optimization services provided in the market, then bound360 is the right choice.
Key Benefits:
- They show you actionable data insights that can help you optimize your website for conversion.
- Their setup is easy and doesn’t need any coding skills.
- Their a/b testing platform is highly secured.
Website: Bound360
38. Hi Conversion
This is one of the world’s collaborative customer experience optimisation services that understand the needs of the user and provides the required results.
Key Benefits:
- It can help you run many tests across your website while increasing the revenue potential of your experience optimization initiative.
- You can easily test variations of your ideas and get what to know what your customers want
Website: Hiconversion
39. Site Tuners
This is one of the companies that has provided services to companies in over 52 countries.
Started in the year 2002, the sitetuners.com is known to have given the best solutions possible for a site.
Key Benefits:
- They provide a wealth of actionable insights to help you make better decisions.
- They can help you match your goals with user goals.
- They can help you grow your revenue by matching your users needs with your website experience.
Website: Sitetuners
40. Webtrends Optimize
This is one of the easiest and simple Conversion Rate Optimisation sites, that provides powerful testing solutions.
One can create a site using the personalized software services provided by Webtrends.
Key Benefits:
- You can do AB testing across channel & device.
- It can help you know which content inspires action.
- It can allow you to test your emails to establish which design and messages encourage users to act.
Website: Webtrends Optimize
41. Clickthroo
This is one of the most trusted testing services offered online.
Cross-platform sites are tested using this software.
There are other services that are offered by this site which is best suited for optimisation.
Key Benefits:
- It’s a powerful tool that can help you create quality landing pages fast.
- You can easily track, split test and segment.
- No coding skills needed.
Website: Clickthroo
42. Accenture
AI testing, Core Testing, Digital Testing, and Security Testing are some of the niche services offered by Accenture.
Many professionals work on Application testing as a team.
Key Benefits:
- They help test and monitor end-user experiences across channels.
- They provide full range of testing for enterprises so as to reduce downtime and risk.
- Their platform is highly protected secured.
Website: Accenture
43. Lean Plum
This is one of those sites that offer multiple channels via which the customers can be engaged regularly.
This is used as an input for providing the a/b testing.
Key Benefits:
- It can help you deliver a great app experience.
- They have a complete optimization solution.
- You can improve your communication through push and in-app notifications.
- You can optimize your entire customer journey leading to more revenue
Website: Leanplum
44. Lead Pages
This is one of the pages which is used to provide the required conversion rates for websites.
Many other additional services are offered by the site that creates more personalization.
Dan Henry founder of Getclients.com, used leadpages to turn $441 in Facebook ads (plus leadpages) into $900,000 in real estate sales. (Source)
For example, here is the Leadpage he used to ask visitors from Facebook to claim their VIP ticket:
Dan spent $441 on ads—which led directly to $900,000 in condo sales. Those buyers started as cold traffic on Facebook and ended up as VIP event guests—and, eventually, homeowners.
Key Benefits:
- You can easily create high-converting websites & landing page.
- The tool can help you optimize every aspect of your marketing campaigns
Website: Leadpages
45. Persado
Persado is known to persuade customers by choosing the right choice of words that creates optimized content. This is one of the main aspects of a/b testing.
Key Benefits:
- Their AI-powered message machine understands language and breaks down into its critical elements such as calls-to-action, formatting, and word positioning.
- You can get immediate results.
Website: Persado
46. Thrive Themes
This is one of those sites that do not use any complicated tools to make a/b testing.
The working style is similar to those of the internet giants.
Key Benefits:
- You can run multiple tests with different variations.
- You can easily create a/b tests for your Thrive Architect built landing pages.
- It has a detailed reporting dashboard.
Website: Thrivethemes
47. Notify Visitors
This is a site designed using AI and other latest technology to provide better testing for the software products.
A/B testing is one of the many other software services provided for conversion rate optimisation.
Key Benefits:
- You can create variations of your website at lightning speed.
- Their a/b testing works across mobile, tablet, and desktop websites.
- Their in depth analytic dashboard can help you grow your business
Website: Notifyvisitors
48. Simple Page Tester
WordPress is massive data handling site.
It also provides major testing facilities like a/b testing for the sites.
This site provides a lot of suggestions to increase the traffic to the site.
Key Benefits:
- Its a WordPress plugin tool.
- Their premium version gives you in-built conversion tracking.
- Its cache compatible.
Website: Simple Page Tester
49. Split Hero
This is one of the sites which is used to test the websites created using WordPress.
A/B testing is the most significant part followed by other testing requirements.
Key Benefits:
- You can create different variations of a page using WordPress and have split hero to test them all.
- They give you the right amount of features and data to help you deliver an effective split test campaign, quickly.
- They collect data and help you to action
Website: Splithero
51. Hot Jar
Hotjar analyses the online behavior of the user and provides a big picture of the analysis made.
This is used to create better interactive sites.
Key features and benefits:
- It can help your team to uncover insights and make the right changes.
- It can help you gather customer feedback and share your product strategy.
- It can help you understand user behaviour.
- It can help you find bugs and improve your user experience
Website: Hotjar
51. Five Second Test
This site improves the optimisation of the site by enhancing the design outlook of the page.
This improves the impression of the user of the site.
Key Benefit:
- It will help you test whether your blog post or web page is effectively communicating the intended message.
Website: Fivesecondtest
52. Lucky Orange
Lucky Orange is a real time usability and support tool for website owners that is used to create more personalization that increases the viewer counts.
This, in turn, affects the sales number.
Key Benefits:
- You get dynamic heatmaps.
- You get to see a dashboard that shows you how many people are on your site right now and how they found you.
Website: Luckyorange
53. Splitly
Splitly is a site used to test the products to increase the ranking on the Amazon site. This is one of its kind.
This is used for creating automated test cases for the products to be listed.
Key Benefits:
- It scientifically test every element of your product listing.
- It test your pricing, images, titles, features, descriptions and keywords.
- It helps in removing manual work from your schedule
Website: Splitly
54. Kii
Multiple scenarios are deployed to test the product or the software. T
his is done to provide more security features to the product.
Key Benefits:
- You can run a/b tests from simple to complex.
- You can implement Kii a/b testing into your app with just a few lines of code.
- Its perfect for mobile optimization
Website: Kii
55. Mixpanel
This site is used to create tests based on the real-time behavior of the user.
A perfect combination of the analytics tools and testing tools are provided to increase the viewership.
Key Benefits:
- It can help you boost your campaign performance by targeting specific user groups.
- You can easily build highly personalized messages.
- You can test multiple versions to see what works
Website: Mixpanel
56. Swrve
Swrve is one of the sites that is used to provide optimisation and testing to the software and other products.
Optimization and testing are used to increase the ranking of the page.
Key Benefits:
- It offers real-time performance assessments.
- It provides trend reports to help your team take action on new insights at any time.
- It delivers relevant message to the right people.
Website: Swrve
57. Usertesting
This is a site where a lot of techies interact and provide the best possible test solutions for the sites created to increase the ranking.
Key features and benefits:
- The tool can give you invaluable insights into what your users want.
- It can help you improving the customer experience.
- It can help you create better brand experiences
Website: Usertesting
Over to You
I hope you enjoyed my guide to A/B testing tools.
Now I want to turn it over to you: What types of A/B tests are you running on your business to optimize your eCommerce site for conversions?
Let me know by leaving a quick comment below right now.
This is a ridiculously comprehensive guide to A/B testing tools-many of these we have not yet had the opportunity to test out. Thank you so much for all the individual tool analysis. We will be implementing some of these, based on your recommendations, for our e-commerce clients in 2020!
Thanks Vincent, you most welcome.