18 Best Shopify Stores To Inspire Your Own Ecommerce Business (Examples Included)

By Liza Wickham November 23, 2020
Best Shopify Stores and Examples

Today I’m going to show you 18 best Shopify stores that can inspire your own ecommerce business.

So if you want to build a successful Shopify store, this list is for you.


Let’s dive right in.

Studies suggest that online shoppers abandon their carts 68% of the time, while certain eCommerce websites have cart abandonment rates that go as high as 80%!

Another common issue online retailers face is  low buyer retention.

Businesses with this issue struggle because acquiring a new customer is five times more expensive than retaining an old one.

Shopify’s eCommerce platform offers a solution to both of these problems – as well as numerous others – thanks to built-in email reminders and pre-made loyalty programs.

In this article, we will explore Shopify’s defining characteristics and dive into how they can help you achieve greater business flexibility, better search engine rankings and retain  highly qualified prospects.

What Is A Shopify Store?

Shopify is one of the most popular SaaS eCommerce platforms for setting up retail online stores.

Founded in 2004, it’s among the best eCommerce platforms currently on the market and currently ranks third (behind WooCommerce and Magento) with 10.98% in eCommerce software market coverage.

Shopify’s user base has been growing continuously over the years. In June 2020, it was reported that 218 million people have ordered an item from a Shopify store.

Thanks to its capacity to integrate with a variety of services and third-party solutions, Shopify can study  customer behavior and motivate prospects to complete a purchase and increase their spending.

These integration capabilities with email, social media and marketing tools help automate user data transfers, streamline and improve retargeting campaigns, increase reach and lead base and run loyalty programs to boost revenue and user retention.

The shopify platform includes these defining characteristics:

  • Fully integrated online store with well-developed UX
  • Single template-based web design
  • App integration and new features addition
  • Responsive design
  • Fast page loading speeds
  • Sturdy security

We will discuss all of these benefits, and more, in the following section – focusing on Shopify’s cybersecurity and safety.

Are Shopify Stores Genuine And Safe For Buyers? (+ Other Benefits & Features)

When choosing the right eCommerce platform for their business, entrepreneurs hold security concerns in high regard.

As much as 67% of consumers fear that their personal information is vulnerable to data breaches.

Shopify ticks some of the most important online safety boxes by following best practices and procedures that ensure shoppers’ data integrity and anonymity.

These best security practices include:

  • Using the up-to-date TLS protocol
  • Automatic Level 1 PCI DSS compliance certification for all Shopify stores
  • Default SSL protocol creation

Apart from putting enterprises’ minds at ease in regards to user safety, Shopify also has these benefits over other platforms:

  • Great customization and flexibility: You can apply your own branding, visual style and digital strategies to your Shopify store seamlessly, which is something a professional web design company can do easily. The platform also accounts for changes in consumer behavior, which is extremely handy in periods of significant and rapid changes, like the Covid-19 pandemic.
  • Simplicity of use: The idea of creating an online shop with no coding and development necessary was Shopify’s pioneering moment. The fact that most of the legwork has been done in advance allows for greater focus on creating the most effective conversion funnel and user journey optimization, which makes Shopify stores ultra competitive.
  • Creation of detailed customer profiles: This eCommerce platform provides your business with technology to understand your target audience, define its specific segments and create ideal customer profiles to retarget them with tailored campaigns.
  • Integrated SEO: Shopify’s search engine optimization is built around setting the shop up online and comes with built-in features such as meta tags, image alt tags, title tags, image and page URL optimization.
  • Analytics and reports: An embedded tracking system provides detailed information about your eStore’s traffic and sales and presents in an understandable way, which is crucial for creating a sustainable online business.
  • Real-time shipping calculation: Shopify calculates shipping costs for all of the worldwide markets which is a great asset to have for businesses that strive to have  national or international reach.

18 Best Shopify eCommerce Websites To Inspire You

Now let’s take a look at some of the most cutting-edge, innovative and versatile examples of Shopify websites.

1. G Pen

Creator of portable vaporizers, G Pen, addresses a very unique target audience. Their Shopify website uses imagery that talks to their target audience.

Along with the sticky main nav and tabular showcase of products, this makes for a very engaging home page.

User testimonials and different call to actions compel the visitor to learn more about the products before proceeding to the shop.

The product categories in the main menu open a dynamic page with vaporizers and other accessories that show the items in motion through well-made videos.

What makes it great:

  • Compelling use of different types of media throughout
  • Cutting-edge design fitting for the target audience
  • Good contrast between fonts and other layout elements
  • Quick-loading web pages

2. Stündenglass

Another CBD industry stalwart, Stündenglass, produces high-end gravity hookahs and other assortments for vaping and gives this industry a more upscale feel.

Their Shopify website reflects this dash of unconventional exclusivity with a classy dark appearance, background animations  and a very effective conversion funnel that leads all the way to the signup CTA.

The hamburger main menu opens across the entire screen and leads to the shop, which uses contrasting white space.

The checkout page is designed quite differently to the rest of the website as it aims to prevent the shopper from abandoning the cart.

What makes it great:

  • A high-end feel
  • Great animations
  • Detailed product descriptions

3. Happiness Abscissa

Happiness Abscissa is an online store that sells unique scents made for the consumer’s wellbeing. Their products are aimed at “making happier memories” and “reflecting happiness.”

Fittingly, their Shopify store benefits from a specific, upbeat design as well as to-the-point copy that emphasizes the products’ unique value propositions.

The brand boasts a scientific approach to their scents’ effectiveness. A modest line of products is available in a very convenient shop section of the website that seamlessly leads the shopper to the checkout with zero distractions.

What makes it great:

  • Great typography
  • Lots of white space
  • Minimal design
  • Fast page load speeds

4. Bebemoss

Bebemoss is a fair trade online shop that sells old timey children’s toys and dolls, with a share of proceeds going to stay-at-home refugee mothers and their children, mostly from Syria.

Aside from incredibly unique and adorable products, Bebemoss also features a very clean and legible Shopify store with a lot of white space that provides clarity and emphasizes products they are selling.

The product pages include  informative copy that  outlines the toys’ materials, level of craftsmanship, dimensions and buyer testimonials and reviews.

What makes it great:

  • Great readability
  • High quality product images
  • Social proof in form of user reviews

5. Water Gallery

An art project as well as an eCommerce website, Water Gallery showcases beautifully designed reusable glassware with motifs by famous painters and artists.

The main navigation points visitors to several key sections of the website, including Shop, with attention to products always being at the forefront of this clean website.

Each product features several high-quality photos, while the user interface is uncluttered thanks to minimal design.

The checkout process is seamless and buying the actual product is super quick and easy.

What makes it great:

  • Simple checkout process
  • Bold and effective CTAs
  • Educational copy and videos
  • Product pages featuring descriptions, specifications and products in action

6. Sir

This fashion and apparel Shopify store Sir uses bold, high quality photographs to showcase the intricacies of their wide array of clothing products.

Letting the visuals do all the talking, the website’s design is all about a thin, non-serif font against a white background with very little interfering elements.

This is a large eCommerce website with multiple categories that are well-organized and easy to navigate through the main menu.

The mouse hover effect shows multiple images of every product while product pages cross-sell effectively by offering products to match the look.

What makes it great:

  • Super clean design
  • Amazing photo quality
  • Quick add buttons for fast checkout
  • Live chat support

7. Maiden Home

Furniture producer Maiden Home has a Shopify website that uses large photos of products against a simple layout dominated by white space and minimal design.

The main navigation  shows product categories in the drop-down menu, which takes shoppers to a single-column products page.

The product info page is very detailed and even contains photos of the product in different house settings and rooms.

Customer reviews complete the product pages. The eStore is quite fast and all of the essential safety regulations are in check.

What makes it great:

  • Avery clean layout
  • Fast loading pages
  • Incredibly detailed product pages
  • Easy-to-reach support

8. Beneath Your Mask

A beauty line in Southern California, Beneath Your Mask, creates all-natural products with pure, non-toxic ingredients, putting skin nourishing at the center of the beauty routine.

Opting for a dark mode background, this online shop uses imagery of fresh produce that makes up the creams, elixirs and serums.

The simple navigation menu leads to educational points of interest such as blog and press pages.

The product pages  use white space to focus the product image, while informative copy and user testimonials make up the rest of the content.

What makes it great:

  • Vibrant images
  • Streamlined product pages
  • Legible typography

9. Ratio Coffee

Another Shopify store that puts  minimalism to good use, Ratio Coffee’s understated palette, video background above the fold and striking calls to action communicate the elegant design of their products.

The store also features  very helpful blog articles that educate prospective buyers and point out the benefit of the brand’s coffee makers.

The use of animations throughout, as well as a discretely inserted email signup feature, embody the philosophy of the eStore website that tells a story instead of making a direct sales pitch.

What makes it great:

  • Simple product listings
  • Helpful blog articles
  • Very simple navigation

10. Rokos

A manufacturer of unique, home décor sculptures, Rokos makes products that have a multitude of uses and  focuses on stellar photography and web design that puts the visuals at the center of it all.

The main navigation menu sits at the top and points to educational pages about the manufacturer’s tradition and origins, as well as a shop that uses clean photos of sculptures and allows shoppers to see them in the different colors available.

The sleek and clutter-free website does justice to the beauty and originality of these objects while the copy provides insightful information about the product’s composition and other defining qualities.

What makes it great:

  • Parallax effects
  • Full-width images
  • Clean layout
  • Testimonials and publications

11. Argent

An apparel shop, Argent, sells fashionable women’s clothing fit for the workplace.

Their pieces use vibrant colors and lush patterns and as such require eye-catching imagery that communicates the quality.

The shop itself is only one portion of the website and it showcases clothing either in a two-column or a four-column view.

Shoppers can also filter the products by color or size, while different categories can be found in the upper main menu navigation.

The product pages also allow buyers to shop for the whole ensemble or for separate pieces by clicking on specific hotspots on images.

What makes it great:

  • Style guide and styling appointment pages
  • Captivating imagery
  • Option to shop the full-look or separate pieces on product pages

12. Press London

The health food industry has gained  momentum in recent years, giving this cold-pressed juices Shopify eStore a trendy edge.

Press London’s mission is centered around providing daily nutrition requirements to their visitors, which is something specific sections of their website, such as the blog and Weight Loss Solution pages, are in charge of.

Unique value propositions and special deals are outlined with striking visuals and low-key CTAs.

The checkout process is fast and effective, with little to no distractions on the page.

What makes it great:

  • Unique mission statement
  • Great readability
  • To-the-point CTAs

13. Kylie Cosmetics

Kylie Jenner is one of the most influential celebrities in the world and her makeup and beauty line’s Shopify website hosts hundreds of highly sought-after products.

Providing a mixture of minimalistic elements and vivid photography that’s in line with Kylie’s public persona, the website employs a main nav that highlights new collections and items on sale.

An email subscription form invites shoppers to sign up for a newsletter in exchange of a discount on their first purchase.

What makes it great:

  • Easy navigation
  • Sales and special offers clearly indicated
  • Benefits such as free shipping clearly communicated

14. Made In Cookware

This cookware manufacturer’s Shopify website markets  high-end products at affordable prices, aimed at cooking enthusiasts.

As such, this eStore uses less white space and more casual typography than similar websites that sell these types of products – but it’s a website packed with content.

It includes an Instagram feed, informative articles about the brand and types of cookware and more that take the uninformed prospect down the funnel.

The product categories are in the main menu’s drop-down. Product pages follow the eCommerce best practices guidelines with an FAQ section and user ratings.

What makes it great:

  • Very informative content
  • Sticky navigation
  • Optimized sales funnel
  • No clutter despite high content density

15. Ivory & Deene

This upscale eStore  sells home décor, furniture and accessories with a charitable outreach.

Their products have a decidedly upscale feel which translates to their website that uses classy, elegant typography, lush video animations and lots of white space.

Product collections are easy to browse and are packed with high quality images of objects from various angles and closeups.

The checkout process is very intuitive, never disrupted by the aesthetics of the website which complements compelling copy.

What makes it great:

  • Simple user interface
  • High-end fonts
  • Social media feed
  • Search function with automatically generated results

16. Floorpan

A producer of exclusive rugs and carpets, Floorpan boasts a long-standing tradition which is reflected in their eStore’s design.

Unlike most other entries on this list, Floorpan uses a multicolored approach to website design as well as bold, striking typography.

The main navigation consists of a simple drop-down menu which points visitors to different rug collections.

Social proof on this Shopify website comes in the form of customer quotes and impressions, while a vast array of products are offered to the buyer.

What makes it great:

  • High quality images
  • Streamlined checkout process
  • Call to action buttons on product pages

17. Master & Dynamic

Producers and sellers of high-quality audio equipment, Master and Dynamic’s eStore relies on the communicative power of quality imagery and uses minimum copy.

The sticky main-menu navigation lists key categories vertically while the hamburger menu to the left opens additional helpful resources. CTA buttons stand out quite visibly.

The upper product categories show the actual headphone, earphone and other products immediately, making the shopping process fast and  efficient.

The product pages  resemble a landing page funnel with massive images of products in the background and copy that accompanies it well.

What makes it great:

  • Fantastic use of photography
  • Concise copywriting
  • Distraction-free navigation
  • Great responsive design

18. Raven Roxanne

Custom-designed to the last detail, which even includes social media icons, Raven Roxanne’s website sells her own artwork, spanning painting canvases, illustrations, prints and everything in between.

Letting her art do all the talking, this Shopify eStore adds subtle colors, found on her creations, to underline the sparse copy, while big images of her paintings as well as videos talk to visitors about what to expect.

Product and category pages are striking in their simplicity as they allow for an excellent overview of Roxanne’s art, giving the museum an art gallery feel.

What makes it great:

  • A palette of complimentary colors
  • Product category page resembling an art gallery
  • Product images that provide insight into how paintings look hanged on walls

Shopify Stores Summary And Takeaways

Shopify is a versatile eCommerce platform that solves numerous pain points marketers face, such as customer retention, cart abandonment and cybersecurity.

The 18 best Shopify store examples featured in this article put this platform’s flexibility, customizing capacities and multitude of features to good use, resulting in great popularity with target audiences.

Over To You

Have you had experience with Shopify, either as a buyer or a seller?

What would you say its most telling strengths are?

Let us know your thoughts on Shopify by leaving a comment below!

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Liza Wickham

Liza Wickham is an experienced marketing coordinator with a history of working in the marketing and advertising industry. She's skilled in digital marketing, blogging, and content writing. She has a strong media and communication professional with a Master's degree in English.

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