BigCommerce vs Shopify Comparison: Which is The Right (eCommerce) Platform for Building an Online Store?

By Bill Acholla January 2, 2022
 Bigcommerce and Shopify comparison

In this post I’m going to compare Bigcommerce vs Shopify.

So if you’re looking for a DEEP comparison of these two popular eCommerce platforms, you’ve come to the right place.

In today’s post you’ll learn about which platform is best for:

  • Gaining the insights you need to grow
  • Dropshipping business
  • Orders and fulfillment
  • Providing robust security
  • SEO
  • Managing your entire product catalog
  • Automating your sales taxes
  • Staging environment
  • Customer support
  • And lots more


Let’s dive right in.

Introducing: BigCommerce and Shopify

Shopify hardly needs an introduction, as it’s one of the top ecommerce software for anyone hoping to grow as an entrepreneur.

It should be no surprise then, that thousands of people start their business on this platform too.

But apart from giving you the opportunity to build an online business, Shopify also allows you to hire a Shopify expert to help you with everything from store setup to SEO.

The ecommerce platform is used by over 1 million businesses and just recently Walmart announced a new partnership with Shopify platform.

The best part is that you can use the Shopify platform to sell products to anyone, anywhere—in person with point of sale and online through your website, social media, and online marketplaces.

Pretty cool.


Enter BigCommerce.

BigCommerce platform was founded in 2009 and to date it has raised more than $200 million.

It’s rated as one of the most professional eCommerce platforms on the Internet, Indeed is an excellent place to start a dropshipping business.

Knowing how time-consuming it can be to start an ecommerce business, BigCommerce has made it easier for beginners and businesses to get their product online in minutes.

One reason BigCommerce platform is a fan favorite for small businesses, is that it delivers lightning-fast commerce experiences that keep your customers coming back for more.

The bottom line is that BigCommerce and Shopify have similar feature sets.

So it’s time to answer the key question: which ecommerce is the best overall?

Let’s get started.

01) How much does Bigcommerce and Shopify cost?

Shopify pricing depends on the plan that you choose. They have different pricing plans that suit your needs.

Here’s a breakdown of Shopify pricing.

Please note they also offer 14 days free trial with no credit card required.

Also BigCommerce pricing depends on the plan you’ll choose. And whether you go with monthly or annual billing.

They also offer 15 days free trial.

Here’s a breakdown of BigCommerce pricing.

But I have to say when it comes to pricing, Shopify and BigCommerce are tied.

02) Selling products to anyone and anywhere

Let’s see which ecommerce platform is best for selling products to anyone, anywhere in the world.

Let’s start.

Online store

You will get more than 70+ free and paid themes that can help you customize your website.

You’ll have access to their drag-and-drop store builder which can help you build your store without design skills.

You can transfer your own domain or get one from their domain store.

Point of sale

Both platforms can help you connect your online store with top Point of Sale solutions.

When it comes to POS features, Shopify is better than BigCommerce.

  • You’ll get better shopping experience.
  • Their hardware and software tools will help you simplify your store set up and staff training.
  • You’ll be able to manage all your products, inventory and customers in one central place.

Flexible buy button

Both companies have the features that can help you embed products included on WordPress and Squarespace. Your ecommerce website will experience a secure checkout.

Sales channels

Both Shopify and Bigcommerce platforms can help you sell your products on social media and other online marketplaces like Amazon, Google shopping, eBay and Facebook.

03) Built-in marketing tools

Both ecommerce platforms have built-in marketing and SEO tools. They have advanced features that can help you attract customers.

Their tools can also help you streamline your listings on high traffic shopping sites.

Both companies have integration features which can help you sync your online store data with the best email marketing software like Constant Contact, Mailchimp, Awerber, Infusionsoft or HubSpot.

Their sites are optimized for search engine rankings.

What i like about their email marketing features is that you can send abandoned cart emails to recover lost sales. But this feature can only be found on their Plus plan and above.

I personally find Shopify much easier to use overall for automating your digital marketing. They have an App known as KIT which is a virtual employee who can help you boost your sales and handle all your marketing activities.

This was another tough one. But I have to say when it comes to marketing automation, Shopify is the best.

04) Reporting and Analytic

I believe that BigCommerce is better at reporting and analytics, as it is always headless ready. It focuses on metrics for merchants.

The insights reports and analytics offer deeper customer data allowing you to target drive sales and segment. It is also quick and offers easy snapshots.

You can easily glance at the store performance that is present on your dashboard.

The analytics snapshot will consist of conversion rates, orders, AOV, sales channels, and more. It consists of professional reports and is free from fraud analysis.

Detailed reports are present from the start. You can drill into the detailed reports anytime from your dashboard.

The analytic reports stress on the performance of your store. It is also included in your monthly based subscription.

The graphic design makes you feel like you are running a six-figure blog business.

It is well-put-together and acts as the perfect HubSpot for BigCommerce merchants.

With additional flexibility in pricing options for extensive reporting, it gets the edge over Shopify.

You don’t have to perform an a/b testing to figure out the best.

Shopify does have excellent reporting and analytics, but BigCommerce does fair more by a little margin. BigCommerce does have the perfect uptime, backup, and restore.

The BigCommerce theme revolves around merchants that make use of Bluehost and WooCommerce to further the performance.

The majority of the people from Reddit or via customer feedback tools have reviews that favor BigCommerce more.

05) Dropshipping

When it comes to Dropshipping, Shopify takes home the cake. But it also depends on your situation and preferences.

It is a close competition between the two as they both lead and lag in some aspects.

But when we base it on pure Dropshipping capabilities, then Shopify takes the lead. It has the perfect product positioning.

There is USPS priority mail cubic feature with Shopify for high volume shipping at discounted rates.

The Shopify app store significantly contains more apps in comparison to the BigCommerce equivalent.

It plays out quite well when it comes to Dropshipping apps, as there are a plethora of options to choose from with Shopify.

Plus, the customization options are always available. 3rd party app like Oberlo gets the job done pretty well.

BigCommerce carries sales limits that might put you into the position of paying more than you expected in subscriptions.

However, you don’t have to take on the transaction fee. But Shopify, on the other hand, has transaction fees for everything except Shopify payments.

But it does not have sales limits.

Shopify makes selling art online easier with its speed and reliability. The procedure is as easy as naming your blog.

BigCommerce mounts a fair challenge with multiple built-in features, product customization, and better SEO.

However, Shopify just does enough to be the winning platform. It is better geared up in terms of Dropshipping.

Shopify alternatives are available for marketing your small business, but it is better to stick with the Shopify plan.

You can try Shopify Plus for more in-depth features as it is certified secure with easy manual order creation.

06) App Store

Both the BigCommerce and Shopify possesses the app store. Both these platforms also have a mobile app. Gift cards, coupons & discounts, and localized payments are valid in these stores.

The abandoned cart saver feature will notify you if you forgot the item on your cart and left without checking.

Plus, the persistent cart allows easy shopping by automatically associating the customer’s account with their shopper’s cart.

It is great checkout customization.


The BigCommerce app store is quite versatile.

It is an open SaaS eCommerce platform for increasing new and growing brands. The app store is accessible via your mobile device or desktop.

Mobile optimization is great here. Once you start using it, you won’t be replatforming anymore.


The Shopify app store involves a collection of premium and free plugins that elevate your online shop’s functionality.

It is an excellent method to add additional features to Shopify. It provides a faceted search for apps that will benefit your business. It elevates merchandising and commerce experiences.

The Shopify app store allows Shopify pay, Shopify plan, Shopify themes, and Shopify payments. It also enables an easy payment gateway, which is a Shopify basic feature. You can even find Shopify POS in the store.

As a store owner, you would prefer a user-friendly interface. A business owner strongly prefers an easy Shopify flow to maximize its sales feature to its highest potential. You can even find apps like lite extension and more.

07) Ordering and Fulfilment

Both platforms are professional and cater to different customer groups. It is like the battle of the titans. Both platforms act as a Global CDN.

 They print shipping labels with proper documentation.

BigCommerce supports excellent cross-border fulfillment, fantastic SEO, multi-language, and multi-channel selling.

Even though it has the most built-in features, Shopify takes the lead by a teeny-weeny margin.

Shopify allows quick pick-up and product packaging in a box or an envelope. It carefully labels the package for shipment and ships it with a mail carrier.

It also features the “Shop App” that allows buyers to check out their favorite Shopify shops, track orders, and receive product recommendations.

It has over 16 million users at present. No wonder there are so many real-time shipping quotes about it.

They carry everything out in an ecosystem-friendly manner. There is also a curbside pick-up and local delivery.

Shopify merchants can now provide contact-free and flexible shipping options.

The merchants can also permit tipping during the checkout process or customize the text for asking donations to your charity or business.

The brilliant inventory system enables a truly amazing experience.

You should sign up for Shopify and get your SSO now to witness the professionalism for yourself.

They can easily handle unlimited products. Make sure to check the online credit card rates for both platforms before you chip in.

08) Providing Robust Security

When it comes to pure, robust security, both BigCommerce and Shopify are incredibly secure and reliable.

BigCommerce utilizes the best practices to keep their security systems updated.

It possesses the Payment Card Industry Data Security Standard (PCI DSS) that protects the cardholder’s data during payments.

You will be relieved to know that Big Commerce is a Level 1 certified PCI DSS compliant that meets all the six imperative categories of PCI Standards.

Shopify also offers a top-notch shopping experience to all of its customers with its robust security.

It is also a Level 1 PCI DSS compliant. It ensures your buyers to shop peacefully from your site by making your website safe and legitimate.

You can store credit cards without any worries since vaulting is safe here. Your credit card details are secure here.

The security level is equivalent to a highly sensitive, responsive website. It is that safe to the extent that you can securely sell your products on Wix.

Plus, you can always permit access to the staff accounts without sharing sensitive information.

The credit card fee will be rightfully in the transaction without any fraudulent activities.

09) Performance

They are the top-performing platforms for a reason. The performance has an eCommerce store that finds common ground.

Both BigCommerce and Shopify features an SSL Certificate, abandoned cart recovery, multi-channel selling, and a powerful inventory.

The free sitewide HTTPs and dedicated SSL earns brownie points. These features tend to make your brand legitimate and trustworthy.

Your business will be more likely to earn trust, loyalty, success, and extra sales.

So, what is setting them apart? Shopify has tons of features to build your store. But you require apps to support developed features.

Shopify’s vast app store will allow you the freedom to add just about anything you want in your eCommerce site.

There are no limitations to the features included in-house. These advanced tools will elevate your business to the next level.

Plus, the headless commerce offers a cohesive buyer experience, and you can integrate salesforce with Shopify to take your platform to greater heights.

The Shopify mobile app will help you manage your store. It allows you to keep track of your revenue and stay connected with your customers.

The Shopify payment is another excellent feature that enables you to manage your money within the dashboard.

You can also keep track of the refunds & returns from there. It also helps in waiving the transaction fees and gives a greater market share to all Shopify enthusiasts.

Plus, the Shopify scripts enable you to write your code to address the intricate needs of enterprise-level merchants.

BigCommerce possesses a smaller app store in comparison to Shopify. However, it carries the maximum in-built features on the market and offers the most eCommerce solution. It applies to the eCommerce builder available in the market.

It already has everything that you require to succeed in your business. From brilliant data reporting tools to 0% transaction fees, you get top-quality features right at the palm of your hands.

Plus, Big Commerce has WordPress integration that allows eCommerce websites to grow with theme customization and more.

You can sell all service-based, digital and physical items via your website. Unlike Shopify, all three of these items are available to your BigCommerce shop, so you can refrain from purchasing apps to enable these sales.

However, these powerful tools can get a little complex to utilize. But it still offers great value as these tools are present in the price plan.

There won’t be any costs associated with 3rd party apps. Plus, you can customize your storefront with the page builder visual editor feature.

However, both Shopify and BigCommerce do better with the right SEO tools than platforms like 3dcart, OpenCart, and more.

10) Managing Your Entire Product Catalog

BigCommerce fairs better in managing your entire catalog. It has a robust catalog API.

It enables the ability to sync complex and large catalogs to Google shopping easily.

It executes the operation in a matter of minutes, which makes the integration scalable and reliable.

You can improve your integrations’ stability and performance by utilizing a single API call to develop a product with all of its data and variants.

The BigCommerce API enables you to work efficiently by offering modifiers, products, and variants, with the variant being the lowest common denominator.

The APIs of BigCommerce is compatible backward and future proof. It ensures that your integration will work without issues even when the platform of BigCommerce evolves.

There are operational efficiency improvements via streamlining editing and creation.

BigCommerce’s high availability, real-time syncing, and elastic SaaS architecture allow you to update 100,000 products or items in less than a minute. It allows quicker site development and delighted developers.

11) Automating Your Sales Taxes

We believe that Shopify has the edge over BigCommerce when it comes to automating your sales taxes.

It automatically manages all the common sales tax calculations with ease. You can also address unique tax situations and laws by setting up tax overrides.

Shopify tends to use several default sales tax rates that are updated regularly.

In case you utilize the default rates, you need to make the confirmation that they are correct and current for your specific circumstances.

Plus, you can override them whenever it is necessary.

However, you need to register your company with your federal or local tax authority to manage your sales tax because Shopify doesn’t remit or file your sales taxes.

The reports and calculations that Shopify offers should assist you in making the process easier when it is time to file and pay your taxes.

Remember to check with the tax accountant or the local tax authority to make sure that you are charging the right sales tax rates to your customers.

It is to make sure that you are correctly filing and remitting the taxes. There is perfect automation without any clash.

12) Staging Environment

Shopify does offer some unique tasks when it comes to setting up a clean and better staging environment.

At the same time, BigCommerce also provides a safe and secure staging environment.

Both these platforms offer high-quality staging by professionally handling the data of images, products, pages, and collections.

They also both have proper management in theme and configuration. The campaigns favor this platform as it caters to the needs of the audience.

Bugs in the theme or any area could cause massive errors. It will promote low-grade user experience.

There will be incorrect pricing, and bulk deletes will come across errors. The damages apply to multiple areas of the work environment.

However, both BigCommerce and Shopify are equally diligent in eradicating those issues.

They are both great in providing a reliable staging environment. Plus, you can always obtain a Shopify capital to start or further your business.

13) Customer Support

First, you must understand that both Shopify and BigCommerce offer support options like 24/7 phone, 24/7 live chat, help center, support forum, email, video tutorials, and advanced specialist support.

However, Shopify has a clearer help center and provides support through social media platforms like Instagram, Facebook, and more.

The Shopify editor directs your request to a relevant page in the Shopify knowledge center. This feature puts Shopify ahead of BigCommerce.

You can also gain permits on the Shopify Plus Plan to a dedicated support agent with this eCommerce builder.

You will need expert support from certified experts, which is best in this area. They will act as a great website builder for you.

BigCommerce vs Shopify: And The Winner Is

To come up with a winner, I took lots of factors into account:

  • Reporting
  • Dropshipping business
  • Orders and fulfillment
  • Robust security
  • SEO
  • Managing product catalog
  • Sales tax automation
  • Customer support
  • And lots more

But if you had to make me pick ONE ecommerce platform to use for business, I’d have to go with Shopify.

This was a REALLY hard call to make. I honestly think you can’t go wrong with either platform.

And if you do any B2B ecommerce business at all, I highly recommend BigCommerce over Shopify.

But taking a big picture look at features, value, and UI, I have crown Shopify the winner here.

Now It’s Your Turn

And now it’s time to hear what you have to say.

When it comes to the BigCommerce vs Shopify battle, which ecommerce software do you prefer?

Are you Shopify or BigCommerce? and why?

Let me know by leaving a comment below right now.


  1. Wiki consultant says

    learned alot from this blog my personal Favorite is bigcommerce as i like to work on it rather than shopify.

  2. Radon Media says

    We use both bigcommerce and shopify for our clients as per their requirement. Shopify is most widely used platform in the market and very easy to create online shopping store.

  3. Great Article and On Point. I am in the process of changing two of my stores from Shopify to BigCommerce with an expert team of an automated service called Litextension. I can’t wait to see the result! This blog really helps validate my choice.

  4. Hannah Turning says

    Such a helpful article! I am running a drop-shipping business. I have been using Shopify ever since and find your information really comprehensive and accurate. I also find this article which cover other aspects in comparison between the two eCom platforms such as design and customer support which might be helpful for anyone exploring this matter.

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