How Nonprofit Organizations Can Leverage Constant Contact to Create and Build Customer Relationships

By Bill Acholla April 17, 2021

Many a time, advertising is interchanged with customer or client relationships.

While the former is essential after you have already established an audience, the latter is vital to building an audience to advertise to. 

Constant Contact, email-marketing software, has several online marketing tools that will make this process easier, simpler, more impactful, and meaningful to help build better customer relationships.

Client or customer relationships are the building blocks of any successful brand, company, or business.

Without this, there is no guarantee that your services or products can successfully capture the global market.

You can avail of certain services to make sure that your brand’s online presence is felt. Some of these companies may even offer services that are free for nonprofits.

Here are the main differences between the two most prominent email marketing companies

  • Constant Contact and Mailchimp have 80 vs. 100 counts for the number of templates they offer.
  • Constant Contact Constant contact pricing for nonprofits also offers savings of up to 30%, whereas Mailchimp pricing nonprofit is at a 15% discount. 
  • Constant Contact is more comprehensive customer support, whereas Mailchimp offers free plans and lower-paid options. 

In this article, you can find out what Constant Contact for nonprofits means and how you can use this method to build better relationships with your clients.

Full Disclosure: Please note that some of the links below are affiliate links. As an affiliate, I receive compensation if you purchase through these links, at no extra cost to you. You can read my complete disclosure statement here.

What is Constant Contact?

Constant Contact is a marketing company that operates online.

This company aims to help nonprofit organizations, small businesses, and other individuals promote their brands and keep their clientele informed and updated about recent developments.

Constant Contact is flexible and straightforward, making it easy for subscribers to avail their services.

They also offer guidance and encouragement to their clients to boost sales through discounts and other offers or bonuses.

They also help to generate real-time, traceable results of their client’s email campaigns. 

Constant Contact nonprofit pricing for organizations comes at a 6-month prepay discount at 20% off and a 30% discount for 12-month prepay.

There are no monthly offers as of now. They also have high open rates at about 10% on average.

This marketing company comes with a varied selection of tools and features that are more advanced.

It helps keep the clients updated through integrations, email automation, and even reporting tools.

This company’s bottom line helps businesses and individuals work smarter by providing tools to market their brand efficiently and effectively.

What Is It Used For?

Constant Contact as a marketing tool is an excellent choice for promoting their brand through email marketing but those who do not have the time or resources. 

You can use constant Contact to import customers’ data from different spreadsheets or send emails to clients through email platforms like Microsoft Outlook or Gmail.

You can also make signup forms for email and embed them on various social media platforms such as Facebook to build a customer email list and collect contacts.

Constant Contact helps you advertise, promote, and spread the word of your business, company, or brand through social media platforms, SEO content, emails, and other online marketing platforms.

An essential feature of Constant Contact is that it lets you immediately send emails or even schedule an email to be sent later. 

There is a feature in Constant Contact that lets you know how many people opened the email, clicked on the links, or forwarded the mail to others.

This feature is essential to a business to know what type of content interests your clients or potential customers.

In turn, this feature will help you put out posts that are more effective and links fashioned to your clients’ likings and preferences. 

Overall, Constant Contact is a website builder platform with some of the best practices that ensure its users’ online presence is better known more quickly and easily.

Why Nonprofit Organizations Should Use Constant Contact to build client relationships

Nonprofit marketing strategies are pretty challenging.

Although their customers may be stated in their mission statements, catering to this group of people will not guarantee longevity or the survival of the nonprofit organization. 

With nonprofits, the top priority is placed on their supporters, donors, and volunteers.

Since they run solely on such donations and fundraising, the organizers put a lot of emphasis on this client relationship.

Nonprofits benefit from the knowledge that engagement with clients is the key to a successful relationship that will result in the organization’s flourishment.

The challenging part of nonprofits is that they should serve both the clients: the mission statement, and their donors, who ensure their survival.

A more complex scenario arrives when nonprofits survive on volunteers. It means that the organizations now have to think about a completely different group of clients/customers.

Constant Contact for nonprofits can efficiently tackle this three-part accountability.

From reputed surveys and studies, we can see that donors are more active with organizations that connect with them the most.

The critical thing to understand here is that donors are not merely there for providing; they are also there to engage with the organizations they are funding and get to know the people and their functions better.

How Constant Contact helps organizations, companies, and businesses

When we talk about building client relationships, we can look at how Constant Contact is beneficial in many different fields.

Such is Carrie Bonnet’s story, who is the marketing director at Rains Lucia Stern, PC.

The company states that its primary interest is on client relationships, not advertising or promoting its company or brand.

Rains Lucia Stern, PC, has been a Constant Contact marketing tool to build better client relationships.

One of the first things that Carrie Bonnet learned about relationship building with clients was keeping her clientele informed, updated, and staying in touch through emails.

It is the most crucial step to see your brand or company grow.

You can get started with collecting a list of contacts who were her potential clients to whom she could send emails about your nonprofit organization.

An essential part of this process is to have a set timeline and frequency to send your mails to your clients. In this way, your customers can know and even anticipate your next email update.

Another way in which you can build client relationships, according to Bonnet, is by hosting office or company events and encouraging others to attend.

Rains Lucia Stern holds different events every two months. With Constant Contact’s help, the company can create an easy way to keep track of the event’s organization.

As mentioned, Constant Contact for nonprofits has a feature where you can see if the person has opened a mail.

It allows you to make changes if required in the invitations before the receiver, who can be a potential donor or volunteer, reads them.

One of the company’s basic requirements to grow is getting professional feedback and making changes according to customers’ preferences.

This will generate a wider audience reach. Carrie Bonnet says that she doesn’t miss out on sending a follow-up survey after each event to all their clients to ask for feedback.

Constant Contact for nonprofits helps make the surveys an easy and effortless task.

It also collects all the data and creates reports for you to check back with the results and analyze your next steps for the organization’s growth.

Carrie Bonnet shares all the results with company partners to discuss the next move, what would be beneficial to them, and what will also be valuable to their clients.

Not only this, through Constant Contact reports features, it gives you a cumulative record of what was most engaging for your customers so you can plan your next steps according to the reports.

This is one of the unique features of Constant Contact for nonprofits. Since everything is interconnected, you don’t have the hassle of bringing two and two together.

Everything is much more transparent and clear. It is also helpful in explaining the nonprofit organization’s nitty-gritty to your donors when the time comes.  

One of the best features that Constant Contact for nonprofits has is the integration capabilities with other software.

Pairing it with a CRM (Customer Relationship Management), you can turn it into an even more powerful marketing tool.

It will allow your audience or customer reach to have more impact and target potential customers efficiently.

How Nonprofit Organizations Can Use Constant Contact to build strong client relationships:

1. Identifying customers

Email contacts are essential to the growth of an organization’s client pool. 

It means that the more emails you sent out, the higher is your chance of garnering more customers.

You can use Constant Contact for nonprofits to send personal, customer-focused emails to your target audience based on their interests and preferences.

If you properly integrate Constant Contact with your CRM, it can serve as an automated assistant, helping you maximize engagement with your organization.

Especially considering that most nonprofit organizations are usually run on volunteer-type work, having extra help without the hassle of burdening another person with more workload is like killing two birds with one stone.

The feature of automated triggers in Constant Contact helps you understand your customers’ needs easily to provide them with the services quickly.

Real-time result tracking

With Constant Contact, you can easily keep track of the results of your latest survey, poll, or registration forms.

You can even see reports of everyday interactions with your clients through the emails you send them and find out if they have opened it, interacted with it, or even forwarded them to others.

This feature is an excellent way of knowing your audience better to cater to their needs better.

Especially for nonprofit organizations, this aspect is one of the most critical and essential parts. You need to know your customers before you can start serving them.

While tracking the progress and the results, you can also get an idea of what type of service you should put up next so that you can garner the maximum engagement. This feature in Constant Contact helps you grow as an organization.

2. Dynamic features

Not only is Constant Contact helpful in giving you the data that you need, but it also makes it an enjoyable experience for both you and the clients. 

The interface is interactive and user-friendly while also allowing integration with CRM to make your data easier to analyze.

It includes animations, charts, graphs, etc., which helps you understand your data quickly.

This feature makes the signup process, the surveys, and even voting for elections much easier to fill out on the client’s end.

There is virtually no room for confusion. Volunteers and donors are much likely to contribute to your nonprofit organization if the website interface is responsive, understandable, dynamic, and enjoyable. 

3. Creating more eye-catching email campaigns

Nonprofit organizations come with a lot of information that needs to be put out to their customers, including donors.

Therefore, having dynamic and attractive email templates to create your email campaigns is essential.

Constant Contact has themes for their email templates, such as holiday themes (thanksgiving), discount templates, event templates, etc.

Constant Contact offers a wide variety of nonprofit email marketing schemes. You can even create your template and preview it before sending it off to your clients if you want.

With an easy-to-use system of designing the templates and designs, anyone can play a graphic designer role in modern offices.

Another significant part of this feature is that you can access this template on various devices like tablets, phones, and desktops. 

4. Customer Engagement

With a more dynamic, attractive, and understandable email campaign, you are sure to garner more customers.

Having a vigorous email campaign also means engaging more with your clients and building a substantial relationship with your audience. 

Especially with features like the email triggers and the report tracking, there is a higher understanding between the client and the customer, so there is an automatic increase in customer engagement. 

Nonprofit organizations benefit primarily from all types of customer engagements and place this in the highest regard.

Because donors, volunteers, and beneficiaries are essential for a nonprofit organization’s survival, having a solid and informative engagement with your client is crucial.

Key Takeaways

  • Constant Contact is an online marketing tool that helps you get the maximum engagement with your target audience.
  • Constant Contact helps you be more interactive and dynamic with your clients, increasing engagement and building a more robust client relationship.

Overall, Constant Contact is the golden key to help you gain greater access to a world of opportunities that help you grow as an organization, business, individual, or business. 

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