39 AMAZING Content Marketing Resources: The Definitive Guide (2019 Update)

By Bill Acholla September 5, 2019

This is the ultimate guide to content marketing resources.

So if you want to:

  • Start a new business
  • Promote your new content
  • Get higher rankings
  • Generate lots of traffic to your site
  • Attract the right audience who will build your brand

Then you’ll love this new updated guide.

Ready?

Let’s start.

1. Influencer Marketing

It’s no secret that connecting with the right influencer can get your business more exposure.

Question is: How do you connect with the right influencer to promote your business?

Simple:

There are four main ways in which you can find the right influencer for your brand:

  • Searching manually
  • Using databases
  • Tapping networks
  • Exploring marketplaces

What happens when you find the right one?

  • Start building a relationship with them
  • Share their blog post
  • Include them in your content and gently ask them to share your content

If you want to boost your influencer marketing campaign even more, check out the below resources:

2. Blogging

Here is the deal:

If you’re not using blogging as part of your marketing strategy you’re leaving a lot of ROI on the table. According to HubSpot, if you blog regularly, you’ll see an increase in your ROI.

So, how do you create a blogging strategy that builds your business brand?

You need to create a budget for:

  • Web hosting platforms
  • Blogging tools like WordPress theme, plugins
  • Hosting your email subscribers
  • Social media advertising
  • Content creation
  • Resources to market your content

Below are the best resources to help you plan an effective blogging strategy:

3. Email Marketing

What is email marketing?

It’s the practice of reaching out to prospects and leads through mass emailing. It’s the best form of marketing because you’ll be reaching out to customers directly.

So how can you start an email campaign to promote your content?

See below:

  • Get permission
  • Once you get permission, follow up with a great content
  • Write an engaging newsletter
  • Use email autoresponder
  • For better results, segment your email list

So if you want to:

  • Build your email list
  • Increase your open rates
  • Write engaging newsletters
  • Convert more subscribers into customers

Then you’ll love the below resources:

4. Digital Marketing

Do you want to increase your online presence?

Answer:

Yes.

If you want your business to gain social media and editorial mentions, then you can’t go wrong with Digital PR marketing.

Below is a visual infographic image that I create a while back

And because it was so good, it ended up being shared on social media by Larry Kim.

That’s the power of Digital PR marketing.

Below are some of the best resources to help you conduct digital PR marketing strategy.

5. Instagram Marketing

If you want to promote your business in a friendly and authentic way without hard selling to your customers, then using Instagram is the best choice.

One trick that can help you build your business brand is through inviting your Instagram followers and encouraging them to create visual images for contest.

This strategy will help you create a long lasting relationship with your follower hence increasing your business brand visibility.

So how do you create an engaging photo contest?

See below:

  • Set clear goals
  • determine the prize you’ll give away
  • Set a time frame
  • Set rules and guidelines
  • Create a creative hashtag
  • Promote your photo contest

Below is an example of a photo contest that was created by Om Nom Nom cookies.

Use the below resources to further help you use Instagram to market your business in a friendly way.

6. Twitter Marketing

Not my favorite, but it’s worth trying.

Let’s see how your business can gain exposure. From my experience I’d advise you focus on getting more active twitter followers using Twitter chats.

Using twitter chats can help you grow your following and gain more followers who are more popular than you.

How to use twitter chats:

  • Look for active twitter chats within your industry
  • Jump into the conversation
  • Reply to their conversation
  • Make sure to follow them

The key thing here is to build a genuine connection that will make users remember your brand.

Below are the key resources to help you market your business using twitter.

7. Pinterest Marketing

Pinterest is a great platform to grow your business.

So how do use Pinterest to market my business?

Simple:

  • Pinning consistently will keep your followers engaged
  • Follow other like-minded users who are within your industry
  • Optimize your Pinterest board for search

A good example is Anna Runyan who used Pinterest to increase page views on her career-focused website from 100,000 to 500,000 page views per month.

Make sure you add Pinterest in your marketing strategy.

Below are further resources to help you use Pinterest to gain more visibility.

8. Facebook Marketing

Without a doubt, Facebook is the biggest social media platform with active users. If used well, Facebook can generate lots of traffic to your business.

So how can you use Facebook to grow your business?

  • Create the right page for your business
  • Optimize your page for engagement
  • Get some high quality photos for your profile
  • Choose the right CTA
  • Create content
  • Post videos for maximum engagement
  • Last but not least, promote your page with Facebook Ads.

Facebook is a great marketing tool that can boost your business significantly.

Below are my favorite Facebook marketing resources you can use:

9. Broken Link Building

This is one of my favorite link building techniques of all time.

If you’re a link builder, you’ll know that broken link building is the best strategy for ranking your site.

How can you find broken links from relevant sites?

  • Use LinkMiner (free Chrome extension) to find broken links
  • Create a better content and post it on your site
  • Reach out to the website owner to change the broken link with yours

As simple as that.

Below are my favorite’s resources for broken link building:

10. Resource Page Link Building

There’s no denying it: Resource page link building is the most effective method of getting the right contextual links.

Here’re quick steps to follow:

  • Find resource pages through a simple Google search
  • Filter out and remain with the right resource pages
  • Conduct outreach to the website owners

For further study on how to use resource page link building on your business, see the resource guides below:

11. YouTube Marketing

YouTube is a powerful platform that can generate a lot of traffic to your business. Besides generating traffic, it can also build your brand and generate more sales for your business depending on your industry.

What’s the secret of making your YouTube marketing strategy successful?

Answer:

Publish high retention video.

If you want your video to rank, you need to keep people watching.

If YouTube users keeps watching your video for long, YouTube will rank your video higher on their search results.

Within 7 and half months Ahrefs.com, achieved some killer rankings on YouTube for some of the most sought after keywords in their industry.

Below is an example:

#1 for “local SEO”

Below are resources to help you further your YouTube marketing strategy:

12. LinkedIn Pulse Marketing

Here’s the truth of the matter:

LinkedIn works for B2B lead generation.

But if you’re a blogger, I’d recommend you use their LinkedIn Pulse publishing platform.

Why use LinkedIn Pulse?

  • It will help you nurture and grow your profession relationship
  • It will help you connect with new audience
  • Pulse content can help you increase your search engine visibility.

If you want to take advantage of LinkedIn Pulse within your industry, check out the below resources:

13. Keyword Research

Before you create any content, you need to conduct an effective keyword research. Without researching potential keywords or topics, your content marketing campaign will flop.

There are many resources that can teach you how to conduct keyword research. But below are my favorite resources that can help you come up with the best keyphrases.

Now It’s Your Turn…

I hope this guide will help you choose the best content marketing resource for promoting your business.

And now I’d like to hear what you have to say.

Let me know by leaving a comment below right now.

Comments

  1. Wow, what a great article Bill! Thanks for the mention, it’s an honor 🙂

  2. Hi Bill,
    What a monster you put here buddy, and thanks for adding me to the list.
    A lot of stuffs to learn from these icons 😉

    I hope you are having a great week

  3. Carol Amato says

    Hi, Bill,

    You’ve really put together a wonderful list of content marketers and influencers, and resources. Thanks for including me! 🙂

    There are a few folks I’m not familiar with, so will do my best to go down the list and click to get acquainted.

    Have a good evening.

    ˜Carol Amato

  4. Hey Bill,

    Wow, thanks for the inclusion in this monster resource. Truly appreciate it.

    Wow, I know I’ll be taking some time this weekend to get familiar with some of these posts. Great job in putting it together, my friend.

    – Andrew

  5. Hey Bill,

    It’s my first time at your blog. I am glad to see some great stuff here.

    You have listed some successful bloggers. I know many of them. Adrienne, Kevin and many more are there in the list.

    There are many bloggers, marketers online. But few are there who have influenced their audience.

    Great list indeed.
    Enjoy your day.
    ~Ravi

  6. Wow! Great list i really enjoyed this.

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