How to Spend $1000 a Month for Your Content Marketing Strategy

Let me guess?

You want more traffic for your business



Today I’m going to show you how you can spend $1000 a month for your content marketing strategy and get the results you want.

How does that sound?



If you use this strategy well, every piece of content that you publish and promote will generate more traffic for your business.

A few weeks back I stumbled on post called, You have $1,000/month for “Content” – How would you spend it?

In that “Question” from Johny Miller he asked the Inbound community, how to spend $1000 for content marketing.

I thought to myself: “Is $1000 enough for content marketing”?

Then I learned that spending $1000 for content marketing can actually give you the best results you want.

But you will need to have a realistic plan on how to spend it.

Here is a quick chart that shows you how to spend $1000 for content marketing.

By the end of this article, you’ll feel sure about what needs to be done to get the best results with $1000 marketing budget.

Now that you’ve seen the question, it’s time for me to walk you through the step-by-step process you can use.


Step #1: Find the Right Content Writer

As you are becoming more successful you need to consider whether to outsource your content writing or not.

Writing an in depth article is essentially a full-time job.

That’s a fact.

It will come a time when you will have more work on your plate and you will have no time to execute it.

So what do you do?


But if you are an expert at multi-tasking, then you can execute content writing by yourself.

How much should you spend on content writing?

Go to a specific freelancer who charges from $100 and who can do what other freelancers can’t do.

Yes they’re expensive, but you will get the best results.

So, the total budget for Content Writing should be $100.

Anything below $100 will be a waste of time and quality.

Let me share with you three factors to consider before you outsource your content writing.

  • They must have the skills you want.
  • Review their pricing rate.
  • Check their areas of expertise.

With that, let’s go to the second step.

Step #2: Find The Right Influencer Within Your Niche

Now that you’ve seen how to outsource your content writing, it’s time to reach out to the right influencers.

Influencer marketing is one of the most effective ways to promote your content and build brand for your business.

However, sometime influencer marketing can be a hard task to apply. Not all influencers are equal.

But there is one tool that can help you find thousands of influencers & leads instantly.

And that is:


NinjaOutreach is not an agency, it’s a program that helps bloggers, entrepreneurs and small business owners conduct blogger outreach effectively.

If you are a serious blogger and you want to get the best results, then you need to choose the large agency option or the Enterprise plan.

What’s the best budget to use?



  • You will have many contacts in your accounts
  • You can use it with more than one user

If you want to get in front of influential bloggers in your market, then NinjaOutreach is the right tool for your business.

It’s time to get more exposure, traffic, backlinks leads and sales for your blog.

Step #3:  Contact Your Influencers Through Email Outreach

Now it’s time to let influencers know about your amazing content.

You need to hustle the word out to your media list you created earlier and convince them to share your amazing content in a way that it’ll maximize your traffic, backlinks, social shares and revenue

Here is my word for word script you can use:

And this was the response I got:

Shout out to my friend Brian Dean who introduced me to this technique of writing a short email.

If you want to learn how to write outreach emails that don’t suck, then check out this post from Adam Connell.

Let’s go to the next step.

Step #4: Use OutBrain To Promote Your Epic Content

If you want to make your content success, you need to put a spin on it and make it successful.

You need to use to make your content successful.


Outbrain work for one simple reason:

It amplifies your content to the right audience.

They make your content MUCH easier to share and generate more traffic.

Does this sound like a promotional strategy you’d like to try?

Of course YES!

So, how does it work?

The first step, include your details:

Next, add your site details and launch your campaign:

The best budget for Outbrain is $400

If you’re serious about getting results from your content through Outbrain, then you need to strategically have the right budget.

Which leads us to step #5…

Step #5: Use Facebook Ads To Promote Your Epic Content

The second most powerful platform to promote your content is Facebook Ads.

If you want your content to have tremendous success from your direct audience, then Facebook Ads is the right platform for your business.

If you want to get the most out of your Facebook Ads then $300 is the right budget for your campaign.

This is because Facebook ads provide a tremendous opportunity for any business to promote their content directly to their ideal audience.

This is how to use it:

Choose your goal for your campaign:

Next, choose “Send people to your website” and input your post URL:

Choose the country and location where you want to promote your content:

Next, refine your audience by adding more targeting details that will expand your audience:

Set the maximum amount you want to spend on a daily basis:

Lastly, go ahead and place your order:

Now It’s Your Turn…

Now that you’ve seen how to spend $1000 in your content marketing strategy, I’d like to hear from you.

What do you think of the $1000 content marketing budget?

Or maybe you have a question about Content Marketing.

Either way, leave a quick comment below.

I’ll be around to reply to comments and answer questions.

So if you have a question or thought, leave a comment right now.


  1. Glad to know that. Nice post. Very useful for me. Thanks a lot…….again.

  2. Wow, never thought of using Outbrain. We mostly spend our marketing budget on FB ads. Gonna bookmark this.

  3. Hey Bill

    Great article no doubt ! for 1000$ marketing budget. In terms of return what I can expect from each platform (outbrain, facebook) ?

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