139 Digital Marketing Statistics You Need to Know for Your Small Business For 2021

By Bill Acholla October 20, 2020

This is a collection of 139 up-to-date digital marketing statistics for 2021.

In this new list you’ll find stats on:

  • Email Marketing Statistics
  • Social Media Statistics
  • PR Statistics
  • YouTube Statistics
  • Podcast Statistics
  • Advertising Statistics
  • AI Statistics
  • Infographic Statistics
  • Blogging Statistics
  • Mobile Statistics
  • SEO Statistics
  • Lots more.

So without further ado, let’s get right into the digital marketing statistics on this list.

A. Email Marketing Statistics

Email marketing possesses the highest rate of conversion compared to any type of marketing channel out there.

Plus, transactions via email are 3x more profitable compared to the ones on social media.

You need to be aware of the online checklist of the best email marketing services and other shopping platforms such as Constant Contact, HubSpot, Shopify, graphic design, and accounting software.

If you are a marketer or plan to become one, you need to know these crucial email marketing statistics.

  • Emojis in subject lines doesn’t work. It increases negative sentiment toward an email (NNGroup).
  • More than 20% of marketing emails never make it to a subscriber’s inbox (Whoishostingthis).
  • Average deliverability rates differ by region (Slideshare).
  • At 10am, subscribers are more likely to read your email (Getresponse).
  • You can increase open rates by as much as 35% when you use your personal name (Pinpointe).
  • 75 percent of Gmail users now access their accounts on mobile devices (Techcrunch).
  • Adding videos to your email content can boost click rates up to 300% (Martech Advisor).
  • Click-to-open rate for emails sent in North America is 13.74% (Getresponse).
  • The best day of the week to send email is Tuesday (Coschedule)
  • 42% of Americans check their email in the loo (Techcrunch).
  • By 2024, 361.6 billion emails will be sent every day (Statista).
  • Only 22% of businesses are happy with their site’s conversion rate (VWO).
  • Emailing the same contact multiple times leads to 2x more responses (Backlinko).
  • The average office worker receives 121 emails per day (Lifewire).
  • Wednesday is the best day to send outreach messages (Getresponse).
  • Linking to Twitter, LinkedIn and Instagram profiles positively affect response rates (Backlinko).

B. Social Media Statistics

If you want to get your product or brand in front of people quickly, then you need to use social media networks as part of your marketing strategy.

Let’s look at the below statistics:

  • More than half of the world now uses social media (Datareportal).
  • Facebook and Instagram are good for marketing to millennial and Gen Z age groups (Socialbakers).
  • Younger age groups are particularly keen on researching products online via social networks (Globalwebindex).
  • Facebook average revenue per user in US IN &36.86 while in Asi-Pacific region is $2.11-$2.96 per user (Statista).
  • Gen Z and Millennials are the biggest social media users in America (Pewresearch).
  • Facebook is the most used social media site (Statista).
  • People spend 2 hours 24 minutes / 144 minutes on social media each day (Worldometers).
  • 98.68% access social media sites using mobile device (Bank Mycell).
  • 43% of people use social networks for business (Statista).
  • Pinterest gets 600 million visual searches per month (Pinterest).

C. PR Statistics

Press release is an important marketing strategy for building business brands and earning media coverage.

If done right, it can boost your business globally.

Let’s look at statistics that can help you implement pr strategy:

  • 39% of journalists want to be pitched content that contains “exclusive research” (Marketingland).
  • 60% of PR executives believe content creation and social media influencer will be a vital factor in the PR industry in future (Annenberg).
  • 80% of marketers believe that digital storytelling is the future of communications (Annenberg).
  • 93% of journalists prefer to be pitched over email  (Muck Rack).
  • 58% of journalists prefer to receive a pitch between 100 and 200 words (Frac).
  • Over 53% of writers say they don’t subscribe to press release sources (Frac).
  • 86% of PR pros believe their net revenue will increase in the next year (Uscannenberg).
  • 93% of PR pros say they follow the journalists they pitch on social media (Muck Rack).

D. YouTube Statistics

According to Brian Dean the founder of Backlinko.com, YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube platform.

Below are the stats to help you in video marketing:

  • Total watch time is a key ranking signal (Youtube).
  • YouTube prefers videos that engage their audience (Youtube).
  • 68.2% of videos on the first page of YouTube are in HD (Backlinko).
  • 87% of marketers are using YouTube (HubSpot).
  • Mobile devices accounts for over 70% of YouTube watchtime (Youtube).
  • People watch 1 billion hours of YouTube videos every day (Youtube).
  • 67% of content is distributed to YouTube (Vidyard).
  • Google reports that 30 second video ads on YouTube have a 30% higher view-through rate than 15 second ads (Google) (Think With Google).
  • YouTube is among top 3 video platforms on which marketers are posting videos (Animoto).
  • 82% of internet traffic will be video by 2022 (Cisco).
  • 60% of internet users now watch videos on Facebook (Emarketer).
  • 72% of consumers prefer to watch a video about a product than read a product description (Hubspot).
  • 90% of consumers state that video “helped them make purchasing decisions” (Forbes).
  • 87% of businesses now use video to help market their product and services (wyzowl).
  • 43% of people want MORE video content (HubSpot).

E. Podcast Statistics

If you want your business to establish authority in your industry and create advocates for your brand along the way, then podcast marketing is the best choice.

See below stats:

  • On a monthly basis, 73 million listeners are attracted to podcast (Edison Research).
  • Americans are the biggest podcasts listeners accounting to 44% (Statista).
  • 54% of US podcast listeners, use mobile to access content (Musicoomph).
  • Smartphones are the most popular devices through which podcast listeners use to consume content (Edison Research).
  • 32% of adult Americans have listened to a podcast within the past month (Statista).
  • Podcast is an excellent target consumer for marketers (Nielsen).
  • Advertising on podcasts costs only about $0.01 per active user per hour (Hackernoon).

F. Advertising Statistics

Do you want to generate more customers quickly? Then you’ll need to use paid advertising channels.

See below stats:

  • According to Google, for every $1 spend, advertisers will see a return of $2 (Googleusercontent).
  • Instagram advertising platform is used by over 2 million businesses (Instagram).
  • Facebook advertising platform is used by over 7 million small business (Q4cdn).
  • 53% of companies run paid social ads (Hootsuite).

G. AI Marketing Statistics

AI marketing is the process of using customer data to anticipate your customer’s next move.

If you want to improve your customer journey, then you need to factor AI in your marketing strategy.

See below stats:

  • 78% of marketers believe that content-led marketing campaigns will continue to grow over the next two years (World media group).
  • 61% of marketer say that machine learning and artificial intelligence are top business priorities (Globenewswire)

H. Infographic Statistics

Infographic, is the use of visual image to establish your brand authority across the web.

They can be used to educate your audience as well as improving your organic traffic.

Here’re the stats to help you:

  • Infographics work really well for building links (Backlinko)
  • Reliance on video and presentations is sure to skyrocket in 2020 (Venngage).
  • 82% increase in readers’ attention spans and recall through the use of colors in visuals (Research Gate).
  • 55% of readers preferred messaging that includes the use of color compared to messaging (Research Gate).
  • 30% of people are more likely to send payment faster when visuals are used (Office Xerox).
  • Small businesses who use data visualizations are 28 percent more likely to find the information they need for important projects (Readwrite).
  • 86% of small businesses predict that visuals will be an important part of their strategy in 2020 and 2021 (Socialmediatoday).
  • 65% of businesses spend at least 10% of their budget on visual content (Socialmediatoday).
  • 40% of content creators said original visuals drove the most engagement in their marketing efforts (Sagipl).

I. Blogging Statistics

Does blogging work?

YES.

If you want to get your business more online visibility, then business blogging is the right tactic to use.

Here are a few select stats from a handful of blogging-focused industry studies.

  • SEO is the 2nd most important source of traffic for bloggers (Orbitmedia).
  • There is a correlation between keyword-rich titles and first page Google rankings (Backlinko).
  • Meta descriptions can increase organic click-through-rate (Backlinko).
  • Links remain Google’s key ranking signal (Backlinko).
  • There is a correlation between keyword-rich anchor text and higher rankings (Ahrefs).
  • Very long headlines outperform short headlines by 76.7% (Backlinko).
  • “Why Posts”, “What Posts” and infographics get linked to more often than other content formats (Backlinko).
  • Question-based title tags have an above-average CTR (Backlinko).
  • Emotional titles get clicked on 7% more often (Backlinko).
  • The average Bounce Rate range is between 41 and 51% (Rocket Fuel).
  • Sites with unique images outranked the sites that used stock photos (Reboot Online).
  • You can improve your site’s loading speed by moving to a faster host (Backlinko).
  • You need to be on the first page of Google in order to get a featured snippet (Ahrefs).
  • Google loves to pull voice search results from FAQ pages (Backlinko).
  • Different types of websites have completely different bounce rates (Customedialabs).
  • Email and referral traffic had the lowest Bounce Rate (Conversionxl).
  • There is a clear correlation between Dwell Time and Google rankings (Moz).
  • Top 10 results for most keywords tend to be approximately 2000 words in length (Backlinko).
  • People prefer to read short sentences (Prsay).
  • 11.84% of all queries have a Featured Snippet (SEMrush).
  • 47% of all marketers are using original research as part of their content marketing (Buzzsumo).

J. Mobile Statistics

Mobile marketing is an online marketing that focuses on reaching out at a specific audience on smartphones.

If you promote your product or service using mobile, then that is mobile marketing.

The below stats will help you reinforce how helpful Mobile marketing can be.

  • The average conversion rate on desktop is 47% higher than mobile (Zuko).
  • The average conversion rate in Google Ads on mobile across all industries is 4.1% on the search network and 0.6% on the display network (Wordstream).
  • 58% of all searches in Google are now done from a mobile device (Hitwise)

K. SEO Statistics

SEO, is the process of attracting organic traffic from search engines.

There are various factors that you need to implement in order to attract search engine traffic.

Use this How to Rank Higher on Google and Improve Your Rankings post to help yield more clicks from search engine users.

Here are a handful of stats about SEO usage around the world.

  • 46% of all searches in Google have “local intent” (Seroundtable).
  • “Near me” searches have grown 150% faster than traditional, local-based searches (Think With Google).
  • 74% of consumers that search for something local on their phone visit a store that day (Think With Google).
  • 20% of all Google searches done on mobile are now voice searches (Think With Google).
  • #1 ranking factor for ranking in the map pack is your Google My Business Profile (Moz).
  • 65% of marketers say link building is the most difficult SEO strategy (Smartinsights).
  • Top 4 ranking positions have significantly more Facebook activity than sites ranked lower (Cognitive SEO).
  • 67% of all clicks go to the first five organic results (Zerolimitweb).
  • Featured Snippets increase the number of “no-click searches” (Sparktoro).
  • You’ll get fewer clicks compared to SERPs without a featured snippet (Ahrefs).
  • Great copywriting can directly lead to higher Google rankings (Backlinko).
  • Emotionally charged title tags can help CTR (Backlinko).
  • Well-written descriptions can lead to more clicks (Google).
  • 44% of people start their online shopping journey with a Google search (nChannel).
  • There is a significant correlation between short URLs and higher Google rankings (Backlinko).
  • 96.2% of all websites online use JavaScript (w3techs).
  • 33.1% Google Lens results are from images from the top 25% of a webpage (Backlinko).
  • Long-form content gets 77% more links than shorter posts (Backlinko).
  • Links have virtually the same importance as they did in 2016 (Perficient).

Over To You

There you have it.

Did I miss out on any important digital marketing statistics?

Let me know in the comment box below.

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