7 Actionable eBook Marketing Tips You Can Use Right Now

By Gabriel Nwatarali November 14, 2017

ebook marketing

I didn’t always think of writing an eBook and even though my colleagues reported huge successes from marketing their client’s books, I just couldn’t be bothered.

I knew how to market an eBook but wasn’t motivated to write one.

That is, until a subscriber replied to one of my emails and said this: “Thanks Gabe, would love to get into your head some more though, ever thought of writing a book? You’ve got some good stuff”.

That’s when I became intrigued. I thought that if one person wants it, what about everyone else on my list?

So I started digging and as it turns out, eBooks have enormous potential.

I’m in the process of writing my first eBook and as a marketer, I’ve got an edge that most people don’t when it comes to promotion.

That’s why today I’m going to give you some tips for marketing your own book.

Marketing an eBook can be tough but if you’re willing to do the work, there’s plenty of potential for success.

With the intense competition in the industry, you need to be creative and despite the rise of social media, people still love a good book! Whether it’s in old fashion print or electronic copy.

There’re a lot of reasons why entrepreneurs or businesses write eBooks.

Some of them include positioning a brand or oneself as a thought leader in their field, building authority, lead generation etc.

EBooks have proven to be great content marketing assets, despite the unique challenges of plagiarism that the industry faces.

Consider this: eBook sales are forecasted to account for about a quarter of worldwide book sales by 2018.

And in the United States alone, 221 million eBooks were sold back in 2015.

I can only foresee this number increasing over time as the Internet continues to grow and the world becomes even more connected. Look at this chart from Statista:

As you can see, people of all ages read eBooks. So how do you create a book that sells?

Firstly, it’s a good idea to write an eBook that your current customers and existing audience will like to read.

To do this effectively, you need to ask specific questions and answer them in your book.

Perhaps, a survey or a simple email to followers on your list will be sufficient.

You should also understand in a somewhat intimate level, who your ideal customers are.

Studying your current customer base can give you some invaluable insights. However, since your audience as a whole isn’t all going to become buyers, a persona exercise can be beneficial.

A customer persona is a fictional representation of the people who are most likely to buy your products.

The goal is to understand things like potential roles or job titles, industry affiliations, goals, challenges and personal backgrounds among others. It’ll help you think like your target audience.

Sustainable eBook Marketing Tips

Here are some actionable eBook marketing tips that you can start using right now.

1. Where Does Your Target Market Hang Out?

Find active online communities where your target audience hangs out the most! Be a part of the community and be helpful above all else.

One way of helping others is by answering important questions.

This goes a long way because people are more receptive to others that help them (you’ll be noticed fairly quickly).

Additionally, make sure that you’re sharing valuable content and it doesn’t have to be from your business either.

Share other people’s content too and aim to build relationships for the long-run.

Eventually, the community will help you market your books whenever you post them. This can happen through shares or citations on their own websites.

While targeting popular book-related sites like Goodreads can be good for promotion, you can also reach out to specific target groups.

These are people that fit the profile or would be interested in your book genre.

2. Ask for Reviews to Sell More eBooks

Here’s the thing, 84% of consumers trust online reviews the same way they trust personal recommendations.

So it’s no surprise that readers are more likely to buy an eBook if they can view satisfied customer reviews.

That’s why it’s important that you get as many reviews as possible, especially, if you’re selling on Amazon.

Ask your readers to leave a review for your book after they make a purchase and digest your content.

You can also offer your book for free to a select group of followers in exchange for a review on Amazon. Give them a target date to leave a review and follow up with them.

Furthermore, you can reach out to influencers for marketing your eBook! You’ll need to start conversations with them early on before your book release date.

Offer them a free copy in exchange for an honest review on their sites (and on Amazon). Preferably, do this a couple of weeks before the release date.

3. Tap Into The Vast Audience On Social Media

These days, a single book launch event isn’t enough. By utilizing social media, you can have somewhat of a snowball marketing approach. What do I mean?

When you start SMM (social media marketing), it’s slow at first but as you build momentum, everything starts to fall in place.

The process can take anywhere from 12 – 18 months but the returns are worthwhile.

However, I’m not suggesting that you rely on social media alone, merely as an additional tool for reaching your target audience.

In fact, every eBook marketing tip that I mention in this publication can be implemented simultaneously.

Social media is a great channel for promoting all sorts of products. But if you want to make headway in your marketing efforts quickly, then you’ve got to pay for social media ads.

Companies like LinkedIn, Facebook and Instagram among others have all reduced organic reach in favor of increasing ad sales and they’re not wrong for doing so either.

After all, these platforms are businesses too and they’ve got to turn a profit to exist. This is just something to bear in mind.

4. Use Video Content

A great way of driving attention to your eBook is to use video marketing. For instance, you can create a short video about it that also discusses how readers can benefit from it.

Consider creating a short footage from your launch promotion or author gathering event.

Maybe uploading a whiteboard video summary of the eBook to YouTube with a link pointing to the full copy for purchase (you’ll need to promote the video too).

You can also host a live webinar that covers your book as a whole in detail.

Provide a link to the full copy and an exclusive discount for webinar attendees to encourage purchases.

You can repurpose your recorded webinar for YouTube and Facebook sharing.

5. Email Marketing

Email has been around for years and its one marketing channel that isn’t going away anytime soon.

So start an email list if you haven’t done so already. Email marketing campaigns can help you build buzz around your eBook, connect with your audience and capture sales.

You can set up a pre-launch campaign where you build hype for your product and obtain pre-orders or send out regular newsletters that’ll lead prospects to say ‘Yes’ (to buy your book).

However, when using email to promote your book, you shouldn’t just focus on your permissions list but tap into other influencers (and micro-influencers).

This can be paid or free depending on any existing relationships that you’ve established.

Try to focus on working with people that you have an existing rapport with.

So that it won’t be a hard sell when you ask them to help you promote your book.

Remember that people who already know you, like your work and trust you, will often want to show their support.

6. Ebook Giveaways & Promotions

Free eBook giveaways can skyrocket your sales because it tends to get people talking about your product.

You can give away portions of your book (a chapter or two) or the entire thing for a limited time.

But it’s not a simple matter of just throwing a giveaway out there and waiting for the sales to come in.  You need some careful pre-launch and launch planning.

Listen, build anticipation with your followers (email, social media etc.) and on launch day, throw a party plus give some copies away for free. Maybe running a contest will be in order here, you decide.

You can also offer special discounts to attendees but make sure you remind them via email or social media before the special offer ends because people can forget.

Another good idea is to create a teaser report. Basically, you need to create a report using select information from your book.

Then set up a landing page where individuals can download your report for free in exchange for their email addresses.

This will place them in your permissions list (lead generation) and opens communications so that you can move them closer to becoming customers.

Furthermore, participating in group eBook promotions with other authors can help you reach even more readers. So you can try this approach too.

7. Repurpose Your eBook Into Other Formats

We briefly touched on this earlier but you can drive downloads and reviews for your eBook by re-purposing your content.

Create YouTube videos, Slideshare presentations, image quotes, infographics, blog posts etc.

Every piece of content that you create and promote is another chance to attract new customers.

Also, you can turn your eBook into a mini learning or coaching course. This will increase the value of your book and how many people actually read it.

You see, sometimes people don’t finish books or forget to read them after purchase.

And this strategy can help you combat that behavior plus provide more value at the same time.

Writing an eBook presents massive opportunities for earnings and brand building, especially, if you know how to market it well.

Like all things content marketing, it all comes down to effective promotion. If you’re willing to put in the work, the payoffs can be rewarding.

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Gabriel Nwatarali

Gabriel Nwatarali is a digital marketer, web designer and founder of Tech Help Canada. SEO is my passion - on my off days, I spend it with family and friends. Follow him on Twitter.

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  1. I like that you provided some tips on how to market your own eBook such as asking for reviews from your readers. It’s recommended that you request feedback from your readers when they make a purchase or after reading your book. This way, you would be able to have an idea about their expectations and make some improvements on your next release or publishing. If I were to publish my own eBook, I would make sure to take this into account. Thanks.

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