8-Step Guide to Launching a Successful eCommerce Business in 2020

By Bill Acholla March 17, 2020

A successful eCommerce business can be a great solution to all your financial issues.

It can provide you with extra money to live a happy and prosperous life.

There are many ways of making money online. It will not take your whole day to get things going.

Just a few hours in a week and you can earn a lot more than you have ever imagined.

The best thing about having your own eCommerce business is that you can pick when to work and how to work. Nobody will supervise you or control your actions.

All the profit generated through that business will go directly into your account.

Therefore, you should give it a try.

You just need a great business idea and then it won’t be too difficult to get things going.

This guide is going to outline how you can start and run a successful profitable eCommerce business in 2020.

In this comprehensive guide I’ll cover:

  • Finding a good business idea
  • Developing your eCommerce website
  • Creating an irresistible service
  • Finding potential prospects for selling your product
  • Pitching a perfect email about your work
  • Tuning the perfect price
  • Building your brand through Guest Blogging
  • Investing in yourself
  • Lots more

So, let’s find out what you must do to start a profitable eCommerce business.

1. Find a Good Business Idea

A great idea can change your life! Finding a good business idea is daunting, especially when you have so many great options.

People are trying many different things nowadays to make extra money. All of them don’t invest thousands when they start a new business.

Their effective business plans lead them towards success. You should focus on the following things when brainstorming for a good business idea:

Your skills

You have spent many years in school and college to develop certain skills.

What are those skills?

How can you implement those skills to make money?

You may be a great craftsman, a tech genius, a great educator, singer, or you are great at managing things. Recognize those skills to know what you can do better than others.

Your interest

Which kind of things attracts you the most?

Try to reveal a category or niche that lures you a lot. You can do a lot better in it because you already know about that niche.

Suppose you like to check the latest gadgets and devices, you can easily promote them.

You can make a lot of money by selling the most beneficial gadgets, tech accessories, and devices online. Know your favourite niche and choose it for your new business.

Don’t consider anything small

You do not need a large office and 20+ employees to start a profitable eCommerce business. There are small things which you can try to earn extra money.

Focus on starting a small business and then expand it into something big. All the leading business organizations like Amazon were small in the beginning and then their founders found ways of scaling their business.

You should not ignore small opportunities for making money. For example, you can be a pet sitter, tutor, fitness trainer, or invest in a food truck to gain passive income.

It is okay if you cannot invest money because you can generate passive income without making any investment.

Consider every potential business idea and assess how it can turn into a profitable business.

Below are great resources to help you find a good business idea:

2. Develop Your eCommerce Website

To take advantage of the digital world, you’ll need to build a website which you’ll use to list your product and services to your customers.

To save time and money, choose a popular ecommerce platform that is widely used by developers.

From my own experience I’d recommend BigCommerce because most developers are familiar with it and it’s easy to integrate plugins and payment processing etc.

Use WordPress and Astra WooCommerce Theme but there are other options available.

Bigcommerce is a great choice for those who don’t have the technical skills to create a custom website.

Wpastra has the best WooCommerce themes that can help you build a successful eCommerce website with little technical knowledge.

The reason why I recommend Astra it’s because Its:

  • Super-fast
  • Highly customizable
  • Super clean theme that is designed to convert better and boost your store’s sales.
  • Secure and convert higher

If you’re looking for the perfect theme to build a successful store, then Astra is the right WordPress theme.

Below are great resources to help you build a successful eCommerce business:

3. Create an Irresistible Service

It is an art to engage potential customers. You can draw people from multiple platforms and engage them much longer if you have an irresistible service.

You have to structure your products or service in a way that value-to-cost ratio is value-heavy.

It means the value of your product or service should exceed the cost to get that product or service. That’s how you can create an irresistible service.

Buyers always search for that “Wow” factor in products when they are ready to spend their money.

You should present your product or service in a way that your clients and customers can’t think about choosing someone else for their demands.

Below are great resources to help you create a resistible service or product:

4. Know Your Target Customers

Now, you have a great business idea and an irresistible product or service.

It is time to find potential prospects for selling your product. It is time to start working on the list of potential customers to market your product.

Suppose you are a blogger and want to earn through money blogging, identify the readers who might search for quality content.

Suppose you are planning to become a pet sitter, you have to know people who own pets.

Start looking in your neighbourhood. Create a list of individuals who love their pets but cannot take care of their pets due to work and business. Meet those people and offer them your services.

This tactic applies to every business.

Suppose you are selling products online, you have to know which people might like to buy your product.

Your ads and promotions will depend on the age group and interests of your target audience. So, better start working on the list of your target audience.

Below are powerful resources to help you know your target audience:

5. Pitch them a Perfect Email About Your Work

You have a product to sell, potential customers are there, now you want them to buy your product and pay money.

It might seem like the toughest part of running a business, but it can be easier.

Whether the customer will buy your product or not, it majorly depends on your sales pitch.

You need to pitch a perfect email about your work and service to grab the potential customers’ attention.

For example see how Devesh blew Brian Dean’s mind by creating a perfect pitch.

That one email pitch resulted in over $10,000 of income for Devesh. You can watch the video here.

Every flawless sales pitch contains three major elements, which are:

  • It is customized specifically for each targeted customer.
  • It outlines the end results of using your product or service.
  • This sales pitch would be incredibly detailed.

Many individuals are not so active. They always use the same one-page resume to apply for a new job, they always seem in a hurry when explaining their offer, and do not pay attention to the customer’s demands.

Such behaviour never helps anybody in running a profitable business. Leave that lazy attitude behind if you want to succeed in your venture.

Your potential customers already have their favourite brands, shops, and retailers. Your sales pitch should make you look unique and it must blow their minds.

Always begin with addressing their demand. Let them know what differentiates your product can do to meet their requirements.

Reveal some major points in bullets and then explain things in a detailed way.

That’s how your target customer will know you care about his needs and that belief will lead him to action.

Below are great resources to help you pitch a convincing email:

6. Tune the Perfect Price

Beginners have no clue about what price they should charge for their products and services.

Although affiliate marketers do not worry about this thing, it can be a little confusing to know what price is perfect for your service.

You might wonder should I charge too low to sell more or should I be competitive to look reliable and authentic.

  • Do not let this thing puzzle you and follow a few simple rules to tune the perfect price.
  • Assess how much you can make as an employee in a firm. Drop three zeros from that salary and you will get your hourly rate. Suppose your salary is $30,000, your hourly rate would be $30.
  • Assess your skills, service quality, and then evaluate what the minimum hourly rate you can charge. Now double it to tune a perfect price for your support.
  • You can search on the internet how much other people make hourly in the same business. Get ideas from their earnings to set your prices.

Below are great resources to help you price your product or service:

7. Build your Business Brand Through Guest Blogging

Guest blogging is a marketing strategy that is affordable and effective way of building a reputable brand. You will have to produce high-quality content to publish on other websites.

It will also go on social media platforms to draw the attention of your potential customers.

A while back, I wrote the below guest post:

…and because it was so good I received the below email from an influential blogger.

Not bad.

First of all, you should have some great guest blog ideas. Search for the topics related to your product.

It can be a guide, an article explaining your product, or a review. Make sure it features your product as the best solution for people’s demands.

Do not over-promote it otherwise it will turn into a promotion. Pick top-ranked websites and blogs to bring your brand into the market.

Below are additional resources to help you use guest blogging for branding purposes:

8. Invest in Yourself

You would like to make more money as your efforts will pay off and people buy your products.

Your income would increase if you are ready to improve your skills. You might also like to leave that full-time job just to expand your business and increase income.

Invest in yourself, learn new things and improve your skills to be able to make more profit in your business.

Want some additional resources?

See below:

Over to You

Anyone can become an entrepreneur by establishing a great startup. People have many ideas and only a few dares to turn those ideas into a reality.

You should be one of them because you can do it. Do not worry about the profit margin in the beginning because things can get a little difficult during the initial phase of a business.

Invest in some effective components of digital marketing to generate profit, build your brand, and find the customers.

Follow the sales pitch idea shared in this post engage your customers and make the sales.

If you found this article useful, then do let me know in the comments.Share the article, so that others can benefit from it as well.

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