5 Proven (and Reliable) Ways to Skyrocket Your Ecommerce Business Traffic

When Facebook started out, Mark Zuckerberg could not have imagined that his startup would someday overtake Google in terms of traffic.

In 2010 in North America, Facebook usage comprised 7.07% of internet activity in the area. And Google? It only had 7.03%.

It may seem like a narrow margin for some, but the fact that a startup actually outperformed a multi-billion-dollar company shows that there is much more to social media marketing than meets the eye.

Sonia Simone, Chief Content Officer of Rainmaker Digital, said that content marketing tools involve more than just traffic. Yes, it is not all about traffic.

At the end of the day, what matters is that you sell what you have to offer. In increasing its traffic, Facebook’s market share grew by 185% compared to the previous year. This is what you want, but this is also the tricky part that gets most businesses stumped.

To solve that, here are 5 effective ways to improve your Ecommerce Business traffic, jack up your sales, and increase your return on investment.

1. Using an Explainer Video

Steve Jobs once said, “It is not the consumers’ job to know what they want.” You create the need for your product.

Through an engaging explainer video, show customers how they will benefit from buying your product or service. It can definitely encourage more people to buy from you.

Explainer videos are more effective than huge blocks of text in telling customers what they can get from you.

You have to really grab their attention, and one of the best ways to do this is through a short video.

We can all learn from Crazy Egg, a US-based company. It needed to boost sales for its product, an online application that provided insights about what people click on their site.

By enlisting the help of Demo Duck, a company that creates explainer videos, Crazy Egg raked in an additional 21,000 in income and increased sales by 64%! If that doesn’t show how effective explainer videos are, I don’t know what will.

2. Creating an Infographic

Creating an infographic is another surefire way to get a potential customer’s attention and tell them about your product.

It is visually engaging and attention-catching, with the added benefit of displaying facts and figures about your business or the problem you want to solve.

Even Facebook uses infographics to highlight certain facts. In an online article it made about gaming trends, it used infographics about gaming statistics to show that it understands what the market needs.

In the same way, you can use these to tell people about what you offer in the market.

However, making an infographic is not a simple feat. It requires research, a good eye for design, and knowledge about your market. Before setting out to make one, here are some things you should keep in check:

a. Interesting topic: Is the topic relevant to your potential customers? Will they want to know about it? Was the research done carefully?

b. Cohesive concept: Are the statistics tied together neatly? Does the infographic tell a story as a whole? Do the facts flow coherently from one to the other?

c. Eye-catching design: Will the customer want to view the infographic from start to finish? Is it appropriate to the topic? Does it make the customer want to read it?

In any case, the most effective promotional platform for infographics is social media sites. They generate the most traffic and spread your infographic to various sites.

3. Invest in Blog Design

Chris Brogan, a social media marketing consultant, said, “No matter what, the very first piece of social media real estate I’d start with is a blog.”

This goes to show the importance of keeping a blog. Meridian Themes, a blog template design site, said that with a blog, “your business idea gets into the market, with people clamoring for more information and looking for ways to sign up as the first buyers.” But before they care about that, you must take care of your blog design.

Blog design is very important. It is what customers first see and it can be thought of as the store front display in a shopping mall.

You have to hook them early on and this can only happen if you invest in a stellar blog design.

A case study showing how blog design can generate traffic for you is BlogSolid.com.

It was launched back in 2007 for beginning bloggers with content that is great but not really any different from other blogs. However, its layout made the difference.

Because of the general blog aesthetic, it was noticed by several web design sites and generated traffic – too much traffic, though, because the blog’s servers crashed for 12 hours after the influx of blog viewers.

With this, investing in blog design just might be one of the things that will get your brand noticed.

4. Create a Facebook Page

Naturally, promoting your brand on a globally known social media platform will get you more traffic. On Facebook, utilize the business pages available for free.

Create one and customize the look and feel of the page so that it suits your product or service.

Then, generate content. Consistently. This will make your page relevant to potential customers.

Before you generate traffic from content, though, you have to build a Facebook following.

You can do this by:

a. Making your page SEO-friendly: This involves SEO tips. You must update the description and name of your page so that it appears easily on search engines.

b. Posting great and relevant content: This gets your page the likes and shares that will mean more exposure for it.

c. Using your personal Facebook account: After posting on your page, make sure to share it via your personal account too. You can also generate traffic from your friends and followers.

5. Utilize Guest Blogging

Perhaps there is no better way to reach thousands of blog subscribers than guest blogging.

In guest blogging, what you do is you make a blog post – not on your own site but on a partner blog.

In this way, you tap into the larger subscriber base of your partner blog and then generate traffic for your own content.

This trick is useful for newsletter marketing, or sending email newsletters to subscribers to tell them about your product.

You not only generate traffic for your blog or website, you also get to tell them about what you have to offer.

A case in point is GrooveHQ.com. When it posted on a partner blog’s site one day, its traffic went through the roof! And all this is because of the huge following the partner blog has, which translated to more viewers & subscribers for them.

Today, it is has now gone a long way and has over 10,000 subscribers. Not too bad!

Over to You

Let us go back to our first example, Facebook. One of the best examples for its success is Facebook’s sponsored ads.

What Facebook did is that after attracting significant traffic, it went on to become an advertising platform for many businesses. It sold its services by bridging the gap between customer and business.

This is what you can do when you generate sufficient traffic to build your business.

Take it from another internet marketing strategy expert, Jeff Eisenberg: “It is much easier to double your business by doubling your conversion rate than by doubling your traffic.”

Marketing tips for beginners will tell you that the real deal is when you both improve traffic and increase sales conversion.

Doing this will certainly take some time and effort, but building your brand by first getting traffic and then selling your product will definitely do the job.

It is all about showing potential customers why they need you in the first place, so go all out in telling them why.

You have to develop a knack for building relationships with both existing and potential customers.

Add in a little patience and hard work, along with business acumen, and you can achieve all of this when you follow any or all of the 5 marketing strategies mentioned above.

Comments

  1. Hi, I have a query but first I would appreciate the writer who wrote this article very well.
    Now, my Query is HARO? and is it available for all? Is it free or paid?
    Thanks….

    • Bill Acholla says:

      Hi Scott thanks for your feedback. Yes HARO has a free version which you can use, but if you want to scale your effort you can upgrade to paid.

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