9 Great Examples of Successful eCommerce Sites Using Shopify Plus: The Definitive Guide

By Sean Richards December 9, 2021

Since its launch in 2014, Shopify Plus became a must-have tool for ecommerce businesses.

Now boasting over one million ecommerce users, this platform offers everything a brand needs for growth, support, and customizable solutions.

Shopify Plus not only helped small brands launch and grow their businesses, but it attracted the attention of many famous ecommerce brands.

Check out these 9 great examples of successful ecommerce sites using Shopify Plus.

1. Kylie Cosmetics

Founded by Kylie and Kris Jenner in 2014, Kylie Cosmetics is an excellent example of an ecommerce site that uses Shopify Plus.

The clean, vegan, and cruelty-free makeup brand leverages all that Shopify Plus has to offer for famous flash sales throughout the year.

Within minutes of the announcement, many of the lipsticks, eyeliners, and eyeshadows are sold out.

Shopify Plus makes this possible with its exceptional technical infrastructure.

2. Vape Superstore

The Vape Superstore is a non-traditional business that needed a non-traditional platform.

Using Shopify Plus, the brand managed to sell a product that usually can’t be sold on a PPC platform.

Founder Dan Judd showed his creativity with marketing to navigate SEO, skyrocketing the brand to 265 percent growth in organic traffic and a returning customer rate of 65 percent.

Now, the Vape Superstore is among the top 1 percent of Shopify Plus stores.

The store is also an excellent example of an optimized site.

With the nature of the industry, the brand can’t advertise online using traditional methods and must rely on organic email and affiliate marketing with rewards programs and other incentives.

3. Rebel Girls

Rebel Girls is an edutainment brand with a mission to inspire young girls.

After a successful Kickstarter campaign that generated over $675,000 in pre-sale, the book “Good Night Stories for Rebel Girls” shot to fame.

Upon its premiere, over 3.5 million copies of the book sold, leading the founders to turn it into an ecommerce brand with books, art, stationary, and other merchandise.

The brand succeeds with its winning concept, but it became more of a revolution when it gained worldwide popularity for its messaging.

Along with the physical books, Rebel Girls also has a podcast that brings the product into the digital world for young readers.

4. Pura Vida Bracelets

Pura Vida Bracelets is an artisan jewelry brand that emphasizes charitable donations.

Founded by Griffin Thall and Paul Goodman in partnership with Costa Rican artisans Jorge and Joaquin, Pura Vida Bracelets received widespread success at the initial launch.

The limited stock of bracelets sold out within days, and the brand was able to branch out into other types of jewelry and accessories.

In fact, the success was so incredible that Pura Vida Bracelets sold a majority stake to Vera Bradley for millions.

Along with an exceptional product, Pura Vida Bracelets complements the jewelry with a top-notch store.

To help struggling artists, the founders and artisans added 650 artists from El Salvador, Costa Rica, India, and other countries to their roster of creators.

As far as giving back, the brand gives a portion of the profits to charities and has already donated nearly $1.7 million.

5. PiperWai

PiperWai is a niche brand that offers aluminum-free deodorant that began in Jess Edelstein and Sarah Ribner’s kitchen.

Aided by Shark Tank, PiperWai saw 6,000 percent growth after the show and became an award-winning brand.

While the product itself is great, the determination of the brand founders was the key to its success.

Edelstein and Ribner did their homework and crafted a Shopify Plus site that features comprehensive product pages, user-engagement content, and well-crafted social accounts that foster brand loyalty.

6. MVMT Watches

Another mega-brand that uses Shopify Plus is MVMT Watches.

The multi-million-dollar ecommerce business has been around for a while, but skyrocketed to fame in 2013.

At the time of its founding, MVMT Watches was one of the best-funded fashion campaigns on Indiegogo and raised over $290,000 for its millennial-marketing watches.

As expected, a brand of this caliber does many things right. In addition to excellent products, MVMT Watches offers free shipping, a 24-month warranty, and versatile product lines and designs.

To generate awareness and traffic, MVMT Watches has affiliate and ambassador programs with commission opportunities for influencers.

7. Eyewear by David Beckham

Created in partnership with Safilo, a successful Italian eyewear designer for brands like Tommy Hilfiger and Dior, Eyewear by David Beckham is the soccer star’s optical and sunglass brand.

The eyewear brand was unveiled during Milan Fashion Week in 2020 and already gained worldwide popularity for its sunglasses and optical frames crafted from lightweight materials.

As expected, the brand’s perceived value is boosted by David Beckham and unique elements like the DB monogram and talisman on each pair.

The site communicates this same style and exclusivity with simple, sleek designs, the signature monogram, and high-quality photography.

8. Bombas

Known for its charitable contributions, Bombas is a well-known sock brand with a bright, fun image and a generous sock donation program.

The brand’s founders began the business while working full-time, but quit when they generated $140,000 from their crowdfunding campaign and gained some help from the moguls on Shark Tank.

Bombas offers quality socks, but the goal of the brand was to give back.

The founders set out to create a brand that could donate to charity and make a difference in the world.

For each pair of socks you buy, Bombas donates another pair to a homeless shelter. In total, Bombas has donated around 23 million items.

9. Death Wish Coffee

Created by coffee-lover Mike Brown in 2012, Death Wish Coffee offers a solid, cohesive brand identity with edgy coffee products and merchandise.

With slogans like “the World’s Strongest Coffee” and call-to-action phrases like “Let’s Drink Coffee and Throw Things at Happy People,” Death Wish Coffee has an in-depth understanding and appreciation for the target audience.

The brand has an estimated annual revenue of over $3 million and boasts spots as one of the top Shopify Plus stores and a top Amazon seller.

It’s also the official coffee sponsor of New York Comic Con. The product variety isn’t bad either – you can buy single-serve coffee pods, coffee grounds, bundles, subscriptions, and an array of branded merchandise.

Shopify Plus Benefits

Shopify is among the best ecommerce platforms available, but Shopify Plus adds to this with tons of helpful features, apps, and technologies to streamline business.

In fact, over half a million stores use Shopify and Shopify Plus combined, and Shopify Plus is experiencing over 126 percent growth year-over-year.

So what’s all the fuss about? Here are some benefits and features of Shopify Plus:

a. Scalability

The Shopify Plus platform expands on Shopify’s features with a design fit for large businesses.

The platform has unlimited scalability to accommodate growing brands, such as MVMT Watches and Bombas.

The fully hosted platform guarantees over 99 percent uptime with powerful servers that can manage millions of hits per second and thousands of orders per minute without impacting performance.

b. Functionality and User-Friendliness

In many cases, added capabilities and features mean added complexities, which can make sites a struggle for some people to use.

With Shopify Plus, the added functionality doesn’t impact user-friendliness, making it ideal for ecommerce owners of all experience levels.

The platform also limits barriers and friction to processing orders and managing the site, so ecommerce owners can keep the store running with little fuss.

Important features, such as products, customer data, reports, orders, and apps, are easily accessed on a well-designed dashboard.

Users can add products, manage orders, or change settings with just a few clicks.

c. Customization

Shopify is already among the most customizable online platforms.

You can choose from a variety of pre-created themes with added customization options to make your site what you want.

But for brands looking for more, Shopify Plus builds on Shopify’s features with JavaScript and CSS options to fully customize every aspect of the shopping and checkout experience.

Having this option also increases the opportunities for conversion optimization.

To make this even easier for the end user, Shopify introduced “sections” with a drag-and-drop editor that allows easy aesthetic and functional customization.

If you want more control, you can use the code, which is Shopify’s own Liquid language.

Shopify offers guidance for this feature with a partner network of developers and designers.

d. Powerful Marketing and Promotions

One of the best features of Shopify is its marketing and promotions.

Shopify Plus builds on this capability by allowing stores to apply discounts to only certain products or product categories.

This requires little skill beyond those used with a social media page or WordPress interface, so it’s approachable for virtually all skill levels.

With Shopify’s Scripting feature, you can customize offers like:

  • Free shipping or gift promotions
  • Tiered pricing to offer discounts for VIP customers
  • Combination offers and bundles to increase order value
  • Product-specific buy-one-get-one deals
  • Percentage discounts

Developers can customize scripts for discount events hosted by Shopify, so it’s simple to add custom discounts to your store on the fly.

e. Product Event Management

Updates can be challenging for some ecommerce store owners, especially if they coincide with a product launch.

Shopify Plus store owners can use the Launchpad tool to streamline updates and launches by scheduling bulk changes. Instead of managing everything individually, users can schedule the changes to coincide with events or launches.

Here are some examples of items you can schedule:

  • Product pricing, inventory, and products per selling channel visibility
  • Store lockdown for a preset length of time to build urgency and anticipation
  • Captcha integration for product launches to limit bot purchasing

Using these tools, you can minimize manual efforts and human error for smooth events and launches.

f. Dedicated Success Manager

Shopify has always delivered customer service with 24/7 support and service, but Shopify Plus takes it a step further with priority treatment.

Each account has access to a Success Manager feature that offers support, answers questions, and more.

Here are some other features of Success Manager:

  • Design modifications
  • Assistance with regional store setup
  • Assistance with feature requests and internal suggestions
  • Assistance with custom marketplace integrations
  • Advice on strategies for business goals
  • Advice on expanding internationally

g. Integrations and Third-Party Apps

Shopify has plenty of apps to boost certain features for ecommerce stores and integrates seamlessly into a variety of platforms.

The app marketplace boasts over 1,500 apps that are verified by Shopify, so you know they can be trusted.

With Shopify Plus, you can add an app for help with just about anything you could think of, including:

  • Customer service
  • Marketing and promotions
  • Inventory control
  • Wholesale orders
  • B2B orders

Can’t find the app or integration you need? Shopify Plus has you covered there, too.

You can get your own developers through Shopify Plus’s REST API for integration into a CRM or ERP.

h. Shopify Pay

Shopify Pay is a desirable feature for brand’s that expect repeat customers.

This feature streamlines the shopping and checkout experience by saving the credit card, shipping, and billing information for returning customers.

As a result, a repeat customer simply fills in two required fields, instead of sixteen or so, and checks out quickly and easily.

Shopify Plus has many other ways to improve conversions, including offering a variety of payment options. These include:

  • Amazon Payments
  • Apple Pay
  • Google Pay
  • PayPal
  • Cryptocurrency

On the store end, Shopify Plus has a built-in payment gateway and charges no transaction fees or other hidden fees.

i. Wholesale Opportunity

One of the biggest challenges with ecommerce platforms is a lack of functionality for wholesale/B2B brands.

Shopify Plus’s wholesale platform provides brands with the capability of running a separate website from the Shopify account for B2B and wholesale operations.

Before now, wholesalers and B2B brands had to run separate stores and accounts, adding to the time, fees, and site maintenance efforts. Having an extension of the Shopify store account streamlines this process.


Shopify Plus has a lot to offer ecommerce brands, from unique and helpful features to customization options to third-party apps for efficiency.

As you can see, some famous brands managed to harness the capability of Shopify Plus for success and profitability.

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Sean Richards

Sean Richards is the VP of Strategy & Partnerships for Vincit. Prior to Vincit, Richards provided business development, digital marketing strategy and partnership development at several reputable companies and marketing agencies in both California and Arizona. He holds a Bachelor’s Degree in Design Management from Arizona State University.


  1. Hi Sean,

    It was a great article! I gained a lot of insights and inspiration from it. I know about Shopify Plus as well, but I wasn’t aware that it is being used by famous eCommerce brands as well. Kylie cosmetics was a surprise for me, I never expected to see it on this list. It was a great resource, I learned a lot from it, and understood the power of Shopify Plus as well. Thanks for sharing this. It was very insightful and eye-opening.

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