9 Tools Email Marketing Agencies Can Use To Attract Their Highest Revenue Customers

By Kat Sarmiento September 17, 2021
9 Tools Email Marketing Agencies

How do you write an email that definitely sells?

This is the question at the core of email marketing.

But what is the answer?

Different email marketing agencies will offer varied answers.

After all, there is no single path to success in email marketing.

Nonetheless, some important technologies for email outreach are bound to be mentioned.

In the age of hyperconnectivity, customers and companies alike are expected to take advantage of the platforms and tools available to them.

 So, on one hand, customers are drawn to online shopping due to convenience and variety.

And on the other hand, businesses take on the challenge of how to attract customers via email and other media.

However, some skeptics might argue that the rise of social media is a clear cue that email advertising is not as relevant as before.

Let’s shed light on this issue before we look at the tools that agencies can use to ramp up their email marketing campaigns.

Relevance of Email Marketing Today

While the ubiquity of social media is undeniable, it is also worth noting that the number of email users across the globe is expected to reach 4.6 billion in 2025 based on a report from Statista.

That just means email is not bowing out of the marketing game anytime soon.

Email has been around longer than other channels, but that doesn’t mean it has become neglected by users.

Actually, 58% of individuals check their emails first thing in the morning as opposed to 14% who log in to social media first.

Hence, this is a market worth tapping into.

Additionally, Rieva Lesonsky, in an article for Forbes, argues that email is the one marketing method that has never lost its magic, even now that we are in the midst of a global health crisis.

In fact, Lesonsky explains that this is the medium preferred by customers for businesses to reach out to them.

In sum, the customers in your email list are most likely to recognize and buy from you.

If you’re not yet convinced, then check this out:

The Return on Investment (ROI) per email goes as high as £42 for every pound spent based on a study by the Direct Marketing Association in 2019. That’s almost $60 for a little over a dollar!

The million-dollar question, however, is how to effectively use email for marketing.

Useful Tools for Email Marketing Agencies in 2021

Despite email being an old channel, its use can be maximized through innovation and adaptation.

Below are 9 of the best tools that email marketing agencies can leverage to boost sales.

1. Facebook Ads

Social media and email marketing are not to be pitted against each other.

In other words, you should not choose one over the other. These channels are supposed to be part of a comprehensive digital marketing campaign.

More importantly, email and social media can complement each other. Take Facebook ads and emails for example.

Facebook remains the most popular social media platform worldwide, with Statista reporting that it has 2.85 billion monthly active users.

Clearly, not being on Facebook would rob a company of the opportunity to reach customers, both old and new.

Another interesting fact is that coordinated messages on Facebook and email reached customers who were 22% more likely to purchase compared to those reached solely by email.

Coordinated messages produce a seamless experience that customers will appreciate.

One more benefit of linking your email marketing to your Facebook ads is the chance to generate lookalike audiences.

Upon uploading your email list to Facebook, you can identify users who share similar interests with the ones on your existing list and create a new list of prospects.

So, get that email list ready!

2. Pitchbox

But what if you don’t have an email list on hand? Say no more!

According to its website, Pitchbox is an expert in link-building and influencer outreach.

Pitchbox offers many powerful tools like “full-stack prospecting”, which compiles over twenty different options you can use to start your outreach.

You may also use Pitchbox to discover helpful contacts and manage your workflow.

Blogger outreach, product reviews, and guest posting are some of the prospecting options on this platform.

They also have a feature called “Hot Off the Press” that allows you to target blogs that have published new content in the past 24 hours.

Pitchbox also helps you remove unwanted links.

Pitchbox’s strengths include comprehensiveness and customizability.

 Set goals for your campaigns, and then choose and customize your email outreach in one platform.

A personalized outreach and follow-up program like the one from Pitchbox can help you avoid crafting emails that look like phishing.

If you’re looking for a one-stop shop for your prospecting needs, Pitchbox is a great choice.

Just note, however, that their pricing is more suited for businesses and not solopreneurs.

3. Prospect.io

Another brilliant tool for effective lead generation is Prospect.io, which labels itself as a sales automation platform that increases outbound sales team productivity.

It offers contacts management, visualized deals and pipelines, and reports. Its reports feature includes pipelines performances, activities reports, and revenue forecasting.

Prospect.io is available as a Google Chrome extension and they are currently developing their mobile app.

Their Chrome extension is good at scraping emails according to user reviews.

The mobile app is soon to be available for iOS and Android phones. Soon, you can access the platform anytime to check reports or manage your contact lists.

Prospect.io also allows you to integrate your account with their native Customer Relationship Management (CRM) integrations (Salesforce, Pipedrive) or through PieSync and Zapier.

Its user-friendly interface and flexibility is well-loved by its customers, and it is also an affordable choice.

4. GetAmbassador

Do you want to find ambassadors for your brand?

You can use GetAmbassador and enroll your customers, affiliates, influencers, partners, employees in targeted and personalized referral campaigns.

Referrals are hailed as the most valuable form of marketing. Besides the low cost per lead, referrals generate good or excellent leads according to 78% of business-to-business marketers.

After all, referrals usually go to friends or colleagues from someone that they already know and trust.

 GetAmbassador is equipped with a full suite of interesting features for email outreach from ready email integrations to email automation and easy-to-use templates.

As Steli Efti’s article attests, an email template that customers can use to refer your brand to their peers and friends is often appreciated.

Emailing your ambassadors to thank them for referring you is also a great way to improve customer relations and Get Ambassador is ready to help you with that and more.

5. Virool

Apart from word of mouth, what options are there for your marketing campaign? Pictures and videos. Humans are undeniably captivated by visuals.

But not just any visual will do in the world of marketing. Video marketing is undeniably popular nowadays, especially with case studies proving that videos perform better than images in Facebook ads.

Then again, how do you make sure that your promotional video reaches the right audience, or even rakes in millions of views?

Relying on bots and making multiple accounts could get your video deleted.

Meanwhile, individually reaching out to target groups who would resonate with your video’s message is a lot of work.

Enter Virool.

Virool is a view-getting resource that uses legitimate video placement techniques to increase your video’s views.

Big brands like Pepsi, Sony, and Under Armour have used and endorsed this tool for their video marketing campaigns.

While you’re immersing in video marketing,  you should also start integrating your high-quality videos to your email outreach.

Why?

Using videos in your email outreach can aid you to convert them into sales.

After all, your email list is full of potential high-quality visitors who will not only view your video but also click on the call-to-action (CTA) button and interact with the rest of your website content.

Besides, videos increase the time visitors spend on your site, the likelihood that they will forward the emails, and possibly even social media engagement if you add social sharing buttons to your email.

6. Buzzsprout

Since we’ve already started talking about multimedia sources that can be useful to email marketing agencies, let’s discuss audio next.

Podcasts create value for listeners because they offer information and entertainment, as well as a welcome break from screens.

The latter is highly valuable especially since working from home has increased everyone’s screen time.

That’s why free podcast hosting platform Buzzsprout is an indispensable marketing tool. Buzzsprout is hyped by users for its ease of use, wide range of tools, and great design.

Around 115 million people listen to podcasts every week, and they have around 70,000 podcasts to choose from.

This looks challenging until you consider the fact that there are more than 200 million Facebook business pages around the world.

Finding a niche market for your podcast is a good way to connect with your audience and to showcase your expertise.

A well-produced podcast is an example of the high quality content that algorithms and customers both love.

Having your customers sign up via email is the perfect tool to keep listeners engaged and bridge the gap between episodes.

By getting in touch with your listeners, you can learn more about them and even analyze their email engagement to tailor your podcast content to their interests and needs.

On the other hand, you can also go the other way around. Use your existing database and reach out to them to promote your podcast.

Either way, Buzzsprout can help you set up and manage your podcast.

7. Impact Radius

Now that you have a variety of marketing strategies and partnerships at your disposal, how can you keep track of them?

Impact Radius provides a way for you to handle media and performance marketing partnerships.

In other words, it allows you to monitor all sorts of partnerships, e.g., influencers and traditional affiliates, all in one place.

Impact’s Partnership Cloud lets you automate all kinds of partnerships and scale them to new levels, according to their site.

From discovering and recruiting partners, paying them, and tracking their engagement, you can trust Impact Radius.

The platform also prevents bad actors from defrauding your program and helps you optimize your partnerships by measuring their contributions.

For instance, use it if you’re running an email marketing campaign and you want to know how many people are opening it, and ultimately buying your products.

A bankable name in affiliate marketing, Impact is praised for its neat and transparent website and reliable systems for tracking and reports.

It can definitely help you grow and manage your own income generating partnerships, too.

8. Unbounce

In the grand scheme of (marketing) things, don’t forget to ensure that your website is attracting customers, too.

When your email directs a client to a webpage, you should make sure the customer engages with the content.

How, you ask?

Create an irresistible landing page.

Self-branded as a reputable landing page and AI copywriting platform, Unbounce is best at building landing pages that collect emails, grow your sales, and basically just stop people from bouncing off your website.

You can build a landing page using Unbounce even with zero knowledge of coding and limited experience in design.

That’s because their landing page building tool only requires dragging and dropping, and will probably take you only 15 minutes.

Additionally, Unbounce allows you to tinker with popups and sticky bars that can also boost conversions.

With Unbounce, you can refine when and to whom your popups will appear and for how long. The platform can also be integrated with other commonly used tools.

9. Kinsta

Kinsta Managed WordPress

Did we mention that you should ensure your website is user-friendly?

Well, it’s worth mentioning twice.

Kinsta is an impressive WordPress management tool that easily outperforms its competitors in the WordPress hosting market.

Because of its cloud-based infrastructure, it guarantees speed and a 99.99% uptime.

It also offers lots of useful add-ons and plug-ins that can turbocharge your website.

This hosting solution is also commended for its hassle-free set-up and migration, top-notch security, and awesome technical support.

Kinsta is optimal for e-commerce because it gives you the peace of mind and free time you need to focus on your business.

As a case in point, even if you have a wonderful email with links to amazing videos or podcast episodes, you won’t sell anything if the customer has a nasty experience with your website.

Key Takeaways

Nothing beats a well-rounded email marketing strategy. Integrate your email outreach program with the best media, platforms, and tools out there to make sure your message is getting read and shared.

Your email database is likely to contain the highest quality and highest revenue consumers.

Maximize those prospects and their buying power by using the tools mentioned above.

Did we miss a golden tool for email marketing agencies?

Share your insights in the comments.

The following two tabs change content below.

Kat Sarmiento

Kat is a Molecular Biology Scientist turned Growth Marketing Scientist. During her free time, she loves to write articles that will bring delight, empower women, and spark the business mind. She loves to bake but unfortunately, baking doesn't love her back. She has many things in her arsenal and writing is one of her passion projects.

Speak Your Mind

*