9 Incredible Ways To Find Content Ideas For Your Small Business

By Akinduyo Eniola October 9, 2020

Generating content ideas could be a bit challenging sometimes.

Most especially when you are in a micro-niche or it seems there’s nothing more to create in your niche, it occurs sometimes.

All efforts to generate content ideas could prove abortive at such times.

But as part of the requirement for creating quality content is a solid idea.

You need certified content ideas to generate engagement and leads for your business.

Speaking of that, you need to find ways to generate content ideas that your audience would love.

Either you’re just getting started with content marketing or not, generating content ideas could be a challenge.

In this post, I’ll be discussing untapped ways and strategies for finding new content ideas for your small business.

These strategies work. So, stick to the end.

Let’s dive in.

9 Untapped Ways to Find Content Ideas for your Small Business

1. Content Audit

Content auditing is the first and my best pick for finding content ideas. It works for small businesses that already have some content.

Content auditing is the process of finding content opportunities that you can leverage.

It involves analyzing your website and other marketing channels (you own)  for content you already have.

Also includes uncovering the keywords you already rank for on Google and those you are yet to rank for.

While there are different ways of going about a content audit, I make use of Google Search Console.

Interestingly, Google Search Console is a free tool that I guess you already use.

Here’s how to use it.

Start with opening your Google Search Console and select your preferred web property.

What we need is the data from the performance dashboard and nothing else.

Once you get to your performance tab, scroll to the bottom and you’ll find a lot of golds waiting to be mined.

Google search console displays the data of keywords you are already appearing for.

And by pressing the next page (depending on the hundreds of queries), you’ll find more content ideas.

Here’s the thing, for some of these queries, you appear on the sixth page or even the 10th page.

By carrying out an audit, you’ll be able to discover if you have the chances of ranking for such keywords with that same content.

If not, then you can pick up those queries and create new content around them.

That’s something I have been doing and it works quite well.

And that’s because it’s easier to rank for keywords you are already appearing for.

Another benefit is that you can use the data gotten from the Search Console to re-optimize your old content.

With this, you can rank for more keywords. The value of the Search Console is immense.

2. Competitor Analytics

Similar to a content audit, competitor analytics also requires you to audit content but your competitors’ own.

You analyze your competitors to discover missing gaps and opportunities that you can leverage.

For this, Google Search Console wouldn’t work. You need an SEO tool to achieve this. Either Semrush, Ubersuggest, or other alternatives will do the work.

Using Semrush, you plug-in their domain name and Semrush will generate a list of content they already rank for.

Another way to find content ideas with Semrush is by using their Domain Overview instead of the keyword gap tool.

By using the domain overview, you find the top keywords they are ranking for. And if it’s something you are yet to create content on, it’s a good place to start.

If you’re looking for a freemium tool, Ubersuggest could fit in.

Using Ubersuggest, you’ll need to enter your competitors’ domain names and uncover their keywords.

3. YouTube Videos

Youtube videos are another way of finding content ideas for your small business. There’s no exact process to do this.

My way around this is to find top videos in your niche then creating content around that same topic.

Here’s an example of a video that has gotten over 212K views: and can be turned into a content idea for your business:

From the insight gotten from that video, I can create content on “ Starting a small business vs starting a startup

To generate more ideas from YouTube, you’ll need to search for a topic or a niche on YouTube to find similar videos on YouTube.

With YouTube, generating thousands of content ideas will be difficult but you can cross a few hundred if you are willing to put in the work.

4. Quora

Quora is an untapped well of content ideas. With Quora, you can keep generating content ideas for your business literally forever.

If you don’t know what Quora is, then let’s start from the beginning.

Quora is a Q/A (Question and Answer) social app that allows anyone to ask questions and anyone to answer questions.

By mining the questions being asked, you can generate a long list of content ideas for your small business.

To get an accurate result, select a particular niche and topics in your industry.

Then, Quora will generate questions for you.

To identify amazing questions that can be turned into a content idea, check the views of the questions.

Here’s an example of what I’m saying:

With Quora, you can find content ideas for literally all niches and topics.

5. Product Hunt

Product hunt is a tool that curates the best new products every day.

And these products are products that are receiving more love from users.

The top product ranking isn’t what you’ll be creating content about instead you’ll be creating content about the solution they provide.

If you run a review site, then creating reviews about these products might work out.

If not, you can create content about the solution.

For instance, here’s a popular product on ProductHunt:

“Tables by Google” is a team and project management tool to track your project. Using this as an example, for business bloggers, you can create content around team management and project management.

6. Niche Forums

Niche forums are one of the untapped or neglected content ideas well.

While before, bloggers and content creators made good use of forums, now they only see it as an avenue to build links.

Joining niche forums will help you find amazing content ideas for your business.

For example, here’s a forum I belong to (BlackHatsWorld):

As simple as the term “forum” might sound it has a lot of benefits.

Besides finding content ideas in forums, you get to build your audience and also engage with others.

Other forum members could be business partners, friends, and customers.

If you’re yet to leverage niche forums, then you should start doing that.

To be realistic, with a lot to do, you don’t have to be on the forum always.

Finding the best time that works for you (leisure time) and engaging with other members on the forum is enough.

7. Personal Stories

Stories work because that’s what the human brain loves. It’s easier to remember a long story than a short string of numbers.

Finding some personal stories to share with your audience is a good way of engaging with them.

Either niche related or not, telling stories will build a connection between you and your audience.

A perfect example is studying the content that performs best on Medium.

The average number of posts that perform best on Medium is based on stories.

Less I forget, not all contents are created to rank on Google. Some are created to generate social shares.

Sharing some personal stories or others’ stories is good for attracting social shares. But the likely problem is generating an idea for the content.

My way around this is surfing around Medium to find stories in my niche. Medium has a wide collection of stories across all niches you could think of.

By starting your search from there, you can generate some ideas for your story.

And if that doesn’t work, use BuzzSumo.

BuzzSumo is one of the best content platforms to find ideas for stories.

To make use of BuzzSumo, you need to either enter a  domain name, URL of a post, or enter a topic in your niche.

What BuzzSumo does is to bring out the most shared content piece about that topic (if you put in a topic).

By entering a domain name into the box, BuzzSumo brings up the top-performing contents on that site based on their social shares.

Here’s an example after putting in a topic:

A proof that personal stories are a great way to connect with your audience is Jon Morrow’s story.

He wrote a piece about “Life Lessons” and that piece has gotten over 78K shares and 105 links:

8. Ask your Audience

This isn’t a new or strange way of generating content ideas but it still works.

If you have an email list, you can ask your audience about topics and questions they want you to address in your content.

Here’s an example:

You don’t have an email list? Don’t worry, that isn’t a problem. You can make use of Quora, Forums, Facebook groups, or Twitter to ask your audience.

While it is best to have an email list, leveraging other channels you don’t own is also a good practice.

Even if you have an email list, you can still make the best out of other channels.

Here’s an example from a Facebook group I belong to:

The post has gotten over 98 comments which I think over 30 will be questions and content ideas to leverage.

What about that? Don’t get carried away by complex processes, simply asking your audience could save you a lot.

9. Reddit

I can still remember my first time on Reddit, the platform looks strange and not quite easy to use.

However, when it comes to value, Reddit is one of the best platforms to get value either as a creator or as a consumer.

For finding content ideas, Reddit has got my vote. A lot of content ideas are lurking around on Reddit.

If you don’t have an account yet, then you should start by creating an account.

And if you already have an account, join subreddits about your niche. That’ll be the source of content ideas.

Each subreddit is similar to a forum created for a topic. Each of the members can ask questions, post links, and also share their expertise.

Here’s an example here:

You can find useful subreddits to join and curate ideas.

Certify the idea or question based on their Engagement (comments and awards).

However, irrespective of the engagement, your goal should be answering questions your audience is asking. And that means putting aside the search volume and focusing on value.

Bonus Point – Podcast and Webinars

This is one of the very rare methods of finding content ideas for your small business.

To implement this, you look into popular podcasts in your industry and find episodes that have a good amount of engagement.

Higher engagement means that the content idea is worth stealing. You rewrite the topic and create your content.

For instance, you can create a video about that same topic using a similar title structure.

The same thing for webinars, find successful webinars in your industry, and create your content around that idea.

As a content marketer, one of my sources for ideas is Amy Porterfield. She’s a consistent podcaster and she does have a lot of successful episodes.

You just have to look into your industry to find podcasts to listen to and also get ideas from.

For finding webinars, there isn’t a definite place to go. But some webinar platforms like WebinarJam have a marketplace for on-demand webinars. I get ideas from there too.

I dropped you a screenshot:

Organizing Your Content Ideas

While there are pretty much a good number of ways for finding content ideas, you need to learn to organize your content ideas

Organizing your content ideas is as important as finding content ideas. By organizing your ideas, you will be in control.

For blog posts, creating a content calendar or using any of the content calendar tools could fit in well for you.

Google Sheet could also fit in well for it. For social media content, you can find a social media tool to organize and schedule your content.

Final Conclusion on Finding Content Ideas

Finding content ideas doesn’t have to be difficult. You just need the right strategies to find stories to tell your audience and the right tool to organize your ideas.

With the strategies shared above, you will be able to come up with interesting and engaging stories for your audience.

Always remember, good content starts with a solid idea.

Over to You

Which of the above ways have you tried before? Which are you trying out first? I would love to hear from you.

And if there are other ways you use, leave a comment.

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Akinduyo Eniola

Akinduyo Eniola is a B2B and Saas content marketer that helps B2B businesses create actionable content and generate leads. He shares actionable content marketing advice on his blog, www.guruscoach.com.

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  1. Samuel Igunnu says

    Hey Eniola,

    Thanks for sharing these insightful tips. I’ll be sure to apply them to my blog.

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