How to Earn Over $100,000 a Year as a Freelance Copywriter

By Bill Acholla July 1, 2017

Are you anticipating a career in freelance copywriting but aren’t sure whether to embark upon the journey?

Well, you are at the right place for I can assure you that there is certainly a lot of scope for freelance business writers.

To be honest, I didn’t enter content writing service elatedly — my circumstances pushed me into it. In other words, I didn’t choose the writer life, the writer life chose me.

I started looking for jobs online. Burdened under the weight of pulverized dreams, I took a leap of faith, and got on with my unexplored talent of writing.

It was time to turn my pastime activity into a full-fledged career. So, if you are wondering how to become a freelance copywriter, read on.

Devastated, I stumbled upon the story of Danny Margulies on the internet. The guy was also jobless and in order to make both ends meet he joined Elance and started searching the listings that didn’t require any technical expertise.

Danny browsed online for effective strategies to write exemplary and convincing email copies and built a forte of targeted copywriting.

In a span of months, working relentlessly, he started receiving gigs on his bids. Danny’s account made me think about the rates for freelance copywriters.

I was flabbergasted by this story and finally realized the potential of websites for freelance copywriters. “If I can contrive to pave my way forward with online jobs for freelance copywriting in a similar fashion, I will not face any hardships raising my son!” I thought.

I devised actionable practical tips that will help you generate $100,000 annually.

However, you must understand that the salary for a freelance copy writer does vary but it will make sure that you have a rock solid source of income as opposed to the traditional jobs.

Here are the five steps to escalate as a freelance copywriter

1. Put Faith in Your Writing

The key to initiating a career in freelancing is to identify your forte as a writer. Even though superficially, your resume doesn’t state clearly that you are a writer, it doesn’t mean that you cannot consider it as an alternate career.

There are freelance writing jobs for beginners through which you can start a full-time content writing service.

You will have to keep faith in your abilities so the first step towards earning money is to get rid of the mental blockade, “I am not worth it” or “I can’t do this!” You most certainly can —educate yourself that freelancing isn’t just a figment of your imagination, it is your strategy to never be jobless again.

If executed properly, you wouldn’t really need your day job at all! Even the slightest of interest in your abilities will carry you a long way off.

2. Join Freelance Websites

A professional freelancer and an author Sara Horowit emphasizes over the fact that freelancing is more stable than conventional jobs, “You can think of freelancing as volatile and risky, or as flexible and opportunity-rich.

Doesn’t having multiple sources of income and multiple moneymaking skills sound less risky than putting all your eggs in one employer’s basket? Freelancing lets you shift gears when the world does.”

After you have established the veracity of the scope of online jobs for freelance copywriting, you should start looking for websites on which you can create your profile.

It is predicted that by 2020, 40 percent of the Americans will be part of the gig economy, which means that freelancers all across the world have the opportunity to work with wide-ranging employers for specific writing jobs.

Not only does freelancing improve work-life balance, it will allow you to select the jobs that you are really fascinated with! If you want to initiate a sole proprietorship, you will find ProBlogger a perfect online resource for making money.

It is an ideal platform for beginners or experienced bloggers to create a portfolio and then start looking for freelancing jobs online based upon your interests.

3. Create Praiseworthy Content

In the words of Zig Ziglar, “You can have everything you want in life if you will help enough people get what they want.” And, this is exactly how the field of copywriting actually works — you develop content for your clients that they need.

If you are able to give them valuable content that generates returns on investment, you will be able to make revenue and profits on your own.

So, do not underestimate the impact of a powerful piece. Browse the internet for how to write convincing pieces for your clients.

Constantly try to improve your writing skills. High-value content will help you in getting clients who will be willing to pay you highly.

Here are the three most essential things to create worthy content:

  • Devise an enticing headline
  • Write an introduction that clings to the minds of the readers
  • Create a strong argument backed with irrefutable evidence

4. Work Out Your Rates

Now, that you have made an entry into the world of freelance business writers, you must be wondering about the rates on which the clients will settle for hiring a freelance copywriter.

Setting rates is definitely the trickiest part, especially if you are planning to quit your job. Initially, you may even have to do some pro bono work just to create your portfolio but with time you can also start increasing your rates.

With the increasing credibility, the scalability of your freelancing career will also see a transformation.

Rates for freelance copywriters vary but if you want to earn more than $100,000 a year through freelancing, you will have to be precise with your calculations once you have experience in getting gigs.

At first, when you are still a novice, you will have to allow the client prices to dictate you. However, soon you can start charging heavily depending on your estimations.

Firstly, you will have to estimate your annual salary (should you still be employed), then add on the overhead of doing business, such as seamless internet connection, taxation, bills, and online promotion marketing, healthcare, accountant fee for tax preparation, costs of living, and even project management tools once your business starts to thrive.

After you have estimated the cumulative amount, it is time to determine the number of hours you will be willing to work.

I allocated time for vacations with my preschooler because I wanted a flexible schedule along with annual and sick leaves.

After calculating the total number of hours that you will be taking off, calculate the billable hours by subtracting from the annual working hours, which is 2080 hours in all.

Simply divide your income over billable hours to obtain your hourly rate for freelancing.

Pricing is the key to meet your predefined threshold for per annum salary for a freelance copywriter.

While at the initial stages, you will have to compromise, you can start charging premium rates with the passage of time.

5. Start Earning Bucks through Guest Posting

Promoting your content online to the right people online can contribute significantly towards fast-tracking your revenue earning steam.

But, how can you accomplish that? Well, you can attract the right clients with the help of guest posting.

Here are the three reasons why guest posting is so effectual:

  • It will enable new readers to engage with you online
  • You can attract the right readers to your freelance business writer services
  • High paying clients will be willing to outsource their writing jobs to you because they trust your content writing service

In my case, after submitting one of my article to, I started receiving high-paying clients. In fact, this strategy really boosted my income level.

Guest blogging is an interactive method for extending your network of readers. It is an idyllic way to set an authoritative demeanor within the market you are selling your content writing services to. But, it’s crucial for you to determine your niche in the market.

Make sure that the content is reliable — your guest post isn’t an advertisement, it is a way of instilling into the minds of your readers that you are a credible figure of your field. The more people engage with your content, the better will be your SEO ranking.

Now Its Your Turn

To conclude, I’d only like to point out those online jobs for freelance copywriting has a lot of potential for generating revenue.

It enabled me to determine my own terms and conditions for working and I get to spend more time with my loved ones.

Besides, I now have a stable income source, even if there are a few displeased clients, the high-paying ones compensate for the losses.

So, if you are wondering about how to become a freelance copywriter, you are already on the right track for career progression!


  1. What a great collection of content, Bill! Thanks for featuring me alongside so many people I respect and admire, like Gina, Kirsty, Alicia, and Elna.

    Will share now!


  2. Bill,

    Great list of writers you have here! Thanks for including me! I’m in great company that’s for sure.

  3. Hey Bill,
    I’m not a freelance writer but I do recognize a couple of awesome people on the list 😉
    thanks for sharing and good luck bro

    • Bill Acholla says:

      Hey Enstine i agree with you, the bloggers are great and awesome.

      Thanks and I appreciate your comment and have a good one too.


  4. Hey Bill,

    This is a list of some beastly writers! Carol Tice is amazing. I’m also a fan of Gina Horkey and Elna Cain.

    I’ve done some freelance blogging but I’m looking to up my rates. These resources will help in that regard for sure.

    Keep up the good work brother.

  5. That’s a mighty awesome list! Everyone of these writers have something incredibly to add to the conversation.

    Thanks for putting it together Bill!

  6. Thanks for including me Bill! I’m now your newest fan 🙂

  7. Great stuff, Bill.
    As you said, Danny wasn’t afraid to back down; he didn’t start a “race to the bottom” war and did the complete opposite instead. You followed a similar approach through self-confidence and monumental skill, which is now paying off handsomely.

    I have a huge database of remote writing jobs on my website. And although you get to see all kinds of rates posted (low-paying, average-paying, high-paying) I always encourage writers to step out of their comfort zone and aim big.

    Is copywriting your favorite revenue stream at the moment? I am actually considering “grant writing” sometime to see how that goes, and for variety’s sake 🙂

    Take care, and keep it up!

    • Bill Acholla says:

      Hi Elvis,

      Danny is a true inspiration to freelancers. Inbox me in regard to grant writing.


  8. Awesome post! I read your blog fairly and you are always coming out with
    some outstanding stuff. I usually like to share this with my
    friends and my followers as it’s really great stuff to share!
    Awesome work, keep it up 🙂

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