How to (Finally) Start a Successful Lifestyle Blog That Generates Real Income

By Bill Acholla November 17, 2019

This is the most comprehensive guide on how to start a lifestyle blog on the planet.

The best part?

I’m going to show you strategies that can help you:

  • Start
  • Promote
  • …and make money from your lifestyle blog.

In short: If you want to generate Real Income from your lifestyle blog, you’ll love this guide.

Unlike most so-called LIFESTYLE BLOGGERS “experts”, I practice what I preach.

In fact, I’ve used the step by step from this guide to build a profitable blog that attracts high paying clients to my blog every single month.

Here’s an example:

I wrote this article on my blog about 15 Powerful Newsletter Ideas That Work GREAT (Updated)

A few weeks after the blog post went live, I got an e-mail from a client.

Because of the epic article I wrote on my blog, I was able to partner with the client and as of now I am still working with this project.

And in this guide I’m going to show YOU the steps and techniques to use when promoting your lifestyle blog.

So whether you’re a total beginner or a pro, you’ll love this guide.

Let’s get started.

What is a Lifestyle Blog?
Step #1: Identify a Profitable Niche
Step #2: Pick a Blogging Platform
Step #3: Choose a Blog Name
Step #4: Get a Secured Hosting Platform
Step #5: Find a WordPress Theme
Step #6: Start Creating the Right Content
Step #7: Promote Your Lifestyle Blog
Step #8: Make Money Blogging

[Full Disclosure: This article contains affiliate links. As an affiliate, I receive compensation if you purchase through these links, at no extra cost to you. You can read my complete disclosure statement here.]

What is a Lifestyle Blog?

These’re blogs that relates to anything that relates to your personal life and things that you love to do most in your life.

Here’re examples of personal things you love to do:

  • Fashion
  • Travelling
  • Cooking
  • Playing football
  • Parenting
  • Marketing
  • Dancing
  • Shopping
  • Modelling
  • Singing
  • Coaching

…etc.

Below are some good examples of lifestyle bloggers who managed to create successful lifestyle blogs that attracts loyal readers on a daily basis.

Ready to build a successful lifestyle blog?

Lets drive right in…

Step #1: Identify a Profitable Niche

What is a niche topic?

It’s a topic your target audience is interested in and they care about it.

Let me show you how to use SEMRush to find niche topics with ease.

Here’s how.

Let’s say you want to learn how to start a blog about food.

You’d head over to SEMRush.

Then type “food blog” and click search.

Then, choose a long tail keyword that relates to your broad topic.

Rinse and repeat.

Step #2: Pick a Blogging Platform

Before you start any WordPress blog you need to choose the right blogging platform that’ll make your lifestyle blog successful.

There are free and paid platforms. But as a professional blogger I’d advise you host your blog with WordPress.org.

WordPress.org platform will give you free control on how you manage your content but as for free platform like WordPress.com or blogspot.com, you’ll not have free control.

Secondly, the free platform put their own Ads on your site and you’ll have an ugly URL.

Below are examples of free platform to avoid:

  • WordPress.com
  • Blogspot.com
  • Medium.com
  • Tumblr.com
  • SquareSpace.com
  • Web.com
  • Blog.com

Majority of successful blogs are hosted with WordPress.org so I’ve no doubt that if you host your lifestyle blog with WordPress.org you won’t regret it.

Step #3: Choose a Blog Name

This is the probably the best tip when you are naming your lifestyle blog.

You need to have a name that will become your identity for years to come.

Naming your lifestyle blog should follow an inside out approach.

Knowing the foundation of the brand and the purpose of the business, it becomes easier for you to come up with something that personifies the business.

Having explored the goal of your business, you can come up with various descriptive words that deem fit for the blog’s name.

Here are a few things that you should keep in mind.

  • What value does your brand provide to the users.
  • What are the words that you want to associate with the business.
  • What is the business about?
  • If you are selling something, what will you blog about?
  • What is the persona of your ideal reader? Their interests, hobbies, likes, dislikes etc.
  • Is there a blog or a brand that you like? Having an inspiration is important.

Here’s an ultimate guide about choosing a blog name.

Below are some good examples of blog names:

  • Backlinko.com
  • Neilpatel.com
  • Smartpassiveincome.com
  • Jeffbullas.com
  • Breadnbeyond.com
  • Thesocialmediahat.com
  • Bloggingfromparadise.com

Step #4: Get a Secured Hosting Platform

It’s time to get a powerful web hosting platform that is highly secured.

Hosting your WordPress blog on a secured web host is highly important these days as it serves as a guarantee way to protect your site from potential hackers.

This also helps your WordPress blog get trusted by your audience and potential clients.

There’re 3 factors that you need to look out for when looking for a reliable web host.

i.e

  • Uptime reliability
  • Customer service
  • Hosting speed

So, which is the best web host that is secured and reliable?

Answer: Siteground

Siteground is an outstanding web host that is trusted by over 1.9 Million people.

Their plans include:

  • WordPress installation
  • Automated migrations
  • Automatic updates
  • Advanced caching
  • Expert WordPress support

…and they have a dedicated security team monitoring security threats on their client websites.

They are the biggest and most well-known web hosting company on the planet and if you’re starting a new blog then you should use their platform.

Before we go to the next step, let me show you how you can create your Siteground account.

a. Choose your plan

I’d recommend you choose “Growbig plan” because it comes with supercacher for great speed.

b. Pick your blog domain name

Next, choose the domain name for your blog and just type in the name of the domain name that you’d like your blog to have (example is ilovemywifehouse.com).

c. Create your Siteground account

Start by filling in your account details like:

  • Your name
  • Email address
  • Address
  • Password
  • Country
  • City

So let’s pause right here, grab your domain and hosting on Siteground, then come back and let’s get back to building a successful lifestyle blog!

Step #5: Find a WordPress Theme

Once you’ve installed your WordPress, you need to get a professional WordPress theme that’ll match your lifestyle blog.

When it comes to WordPress themes, there’re two options:

  • Get a free theme
  • Or buy a premium theme

In my experience, getting a premium responsive theme is the best option, because it’ll reinforce your business brand.

So, if you want to reinforce your business brand, you need to get a good responsive WordPress theme.

To make sure your lifestyle blog gets the attention it deserved, I recommend you get a custom WordPress theme.

See below example of my custom theme blog:

Fortunately, this isn’t as hard as it sounds.

All you need to do is use any of the below WordPress theme:

From my experience, the above two premium WordPress themes are perfect solution for any online presence.

Step #6: Start Creating the Right Content

It’s time to create content that attracts the right audience.

Not all content are created equal.

You need to be smart when coming up with the right content.

Here’s my two approach tips.

  • Find a popular article within your niche.
  • Create something better that deserves to attract the right audience.

Go to Google and find a popular article that has been shared wildly and has generated lots of quality links.

Then come up with something better than you found on Google.

Here’s how you can upgrade the content you found on Google.

  • Make the article longer. For example if the article you found has 30 Tips, make it 70 Tips.
  • Add visual images that resonates your article
  • Add quotes from influencers
  • Tie the article with the current news stories with your niche
  • Add real life examples

For example, just check out this article I wrote on my blog.

If you want to create the right content that can rank highly on Google and attract the right audience, then you need to implement the said tips.

Step #7: Promote Your Lifestyle Blog

It’s time to reach out to the right audience.

Let’s start with:

Tip #1. Start Building Your Email List

Once you’ve set up your blog, I’d advise you start building your email list.

Building an email list can be the biggest driver of your business growth and revenue.

An email list will help you send an update whenever you’ve a new blog post or something new you want to tell your subscribers.

It will also help your blog post seen by a majority of people right off the bat.

To start with, you need to get an email marketing platform that’ll help your lifestyle blog grow by leaps and bounds.

There’re a lot of good email marketing services like:

  • Mailchimp
  • Aweber
  • Get Response

…but when you’re starting out I’d recommend Constant Contact or Convertkit because they can help you:

  • Build your email list effectively.
  • Improve your open rates.
  • Write good newsletters.
  • Turn more subscribers into paying customers.

Alternatively:

  • If you want a platform that can help you automate your marketing effort, choose Mailchimp. Their pricing is free up to 2k subscribers (with limited features).
  • If you want want simple and reliable platform for sending simple newsletters and autoresponder emails, choose Aweber.

If you want to learn more about my ultimate email marketing comparison, check out this post about Constant Contact vs Mailchimp.

Tip #2. Use Social Media Channels

When it comes to social media marketing, you need to be strategic. Social media doesn’t work with all content.

Here’s my approach.

  • Run a 10 day Facebook Ad to build a traffic momentum
  • Use Buzzsumo to conduct In depth social media outreach
  • Contact influencers mentioned in your post on social media

Note: Every time you publish your epic content make sure you conduct the above steps. It’ll help you rapidly boost your blog post engagement.

Tip #3. Use Online Communities to Share Your Thoughts

Online communities are a GREAT place for attracting the right and relevant traffic back to your site.

For example, when you head over to the small business marketing subreddit, you’ll notice lots of questions you can swoop in and answer with your content.

I’d recommend you share your blog post to online communities such as:

  • Quora.com
  • Scoope.it
  • Viralcontentbee.com
  • Quuupromote.co
  • Reddit.com
  • GrowthHackers.com
  • Bizsugar.com
  • Blogengage.com
  • Medium.com

If you want to scale this technique, check out Content Promotion: How We Grew from 0 to 32,977 Users in 5 Months With Zero Paid Traffic

Tip #4. Use Email Outreach

This is my favorite blog promotion strategy.

If you do it right, you’ll rapidly increase your blog traffic and social shares.

It’s simple.

Just find and outreach to relevant influencer within your niche who can amplify your blog post.

Don’t email influencers randomly.

Here’s what you need to do:

  • Look for influencers who run a site in your industry.
  • Make sure they’re interested in your topic.
  • And they’ve already linked to an article that is similar to yours.

Note: It’s about quality and not quantity.          

That said:

Let’s go to the next technique.

Tip #5. Use Broken Link Building Strategy

If you want to get links to your new brand article, then broken link building is the best strategy to use.

You need to find blog post or article that have broken links.

You can use Check My Links to find the dead links.

Once you identify the dead link, reach out to the website owner through email and let him/her know of the dead link.

Note: Don’t beg for the link, just reach out and if your content is epic, definitely the website owner will update his/her link with yours.

If you aren’t familiar with email outreach, check out this post

Tip #6. Use LinkedIn Pulse Channel Platform

a. Size Matters

Majority of LinkedIn pulse post are between 1000 – 2000 words.

I’d recommend you create a longer and engaging post that will be shared, liked and attract comment on the article

Here’s a good example of a long post that got featured on LinkedIn pulse channels

b. Tag your post correctly

When writing your post, make sure to include relevant keywords that relate to your topic. 

For example if you’re a Fashion consultant who sells my services to fashion execs at agencies you might write about the right clothes to wear during a wedding anniversary. One channel I could focus on is the Lifestyle channel.

To aim for that channel, I would use keywords throughout my post that relate to lifestyle. 

I might call the article something like “Why I Like Hot Pants” I want to include the keyword or a related keyword in my headline and copy to bring home the point of who (and what channel) this article is for.

c. Follow LinkedIn Editorial calendar

Since LinkedIn editors get paid, it would be wise to follow their editorial calendar. 

Their calendar will help you plan how to come up with articles that can be easily get featured on their LinkedIn pulse channels.

d. Consider quality over everything

When writing article ask yourself, would I click on this headline or would I continue reading this article?

The end goal of your article should be sharing your opinion and analysis based on your target market.

If your post is well written and entertaining, it will stand a high chance of getting featured on your preferred channel.

e. Your article should inspire readers

To increase the chances of your article being picked up in a pulse channel, your article should be inspiring with real stories and real life experiences.

Remember, LinkedIn wants post that are inspirational and engaging. That is how they judge quality.

f. Create interesting headlines

Headlines can make or break your article. Use the tips below to create an engaging headline:

  • Brainstorm with your friends or bloggers
  • Use a strong language
  • Make the value clear and concise
  • Use numbers in your headline
  • Ask question
  • Use pain points and your target audience in the headline

g. Advertise your post

Take advantage of using Facebook ads, linked ads or Twitter ads to promote your article for more exposure. 

To learn more about getting featured on LinkedIn Pulse channels, read this post about How to Maximize Your Chances of Being Featured on the LinkedIn Pulse Channels

Tip #7. Create Engaging Infographic

The main goal of using infographic is to get your lifestyle blog get featured on media sites or influential blogs.

Here’s how to do it:

  • Write a pillar article of about 2000 words.
  • Post your pillar article on your blog.
  • Create an Infographic based on the pillar article you wrote.
  • Reach out to Journalist and editors and if your infographic is super good, you stand a high chance of getting featured on the media sites.

Below is a good Infographic that I created and it was mentioned by Larry Kim the founder of Mobilemonkey.com

And it was shared by Larry Kim.

Tip #8. Use HARO to Get High Quality Links

One way of getting killer backlinks from authoritative sites is through using HARO.

What is HARO?

HARO is a free service that is used by journalists to get upcoming stories and opportunities to get media coverage.

Here’s how to start:

  • Get yourself registered
  • Find opportunities
  • Make your pitch that’s too good to refuse

The key to successful HARO marketing, is to respond quickly.

Here’s a good resource for HARO Link building.

Tip #9. Guest Post on Mainstream Publications

When it comes to guest blogging, I’d advise you only guest post on top mainstream publications.

Why?

Because you can get real referral traffic and eventually boosting your SEO organic traffic.

For example, a while back I guest posted on Blog.convert.com

And I got a personal invite to guest post on another influential blog.

So when you publish something cool, you can instantly attract the right clients to your business.

Tip #10. Use Skyscraper to Earn Quality Links

Skyscraper technique is an effective SEO marketing strategy that can help your lifestyle blog earn solid links and traffic. 

The strategy was coined by a great man, Brian Dean the founder of Backlinko.com

The idea behind Skyscraper is to:

  • Look for content that you’d like to rank well for and create something significantly better.
  • Reach out to people who linked to the previous article.
  • If your post is super good, it will definitely be linked and shared.

Here’s the full strategy to follow

Tip #11. Use Drafting Technique to Land Press for Your Lifestyle Blog

Drafting technique was coined by Derek Halpern.

It’s a powerful strategy for landing major media placement.

There are three simple steps for using “The Drafting Technique.”

  • Step 1: Figure out what you’d like to promote.
  • Step 2: Find people who are interested in it.
  • Step 3: Persuade those people to cover you.

Here’s the guide from Derek Halpern

Tip #12. Submit Your Post to Medium Publication

Another strategy of promoting your lifestyle blog is through writing an engaging content and submitting it to a relevant medium publication.

Steps to follow:

  • Come up with a killer topic
  • Create an engaging content
  • Mention influencers on your content
  • Submit it to a relevant publication

If it gets published, expect to get more traffic and subscribers.

Here’s a good resource that can help you promote your lifestyle content.

Tip #13. Use Social Media Influencers to Promote Your Content

The best way to promote your content, is to get social media influencers to promote your content.

Their influence can get you the traffic you need for your post.

One of the few things that can help you make a name for yourself are;

  • Use appealing content and visuals.
  • Publish original and unique content.
  • Connect with the influencers of your market.

Here’s a good post to help use influncers promote your blog.

Tip #14. Use On-Page SEO Techniques

On site SEO can get you the desired results and it is one of the tools bloggers use to achieve better ranking for their business blogs. 

Instead of looking for shady ways to increase the ranking of your page, you can easily use the checklist below.

  • Make sure post loads fast
  • Place your target keyword in the title, meta description, and H1 tags
  • Use short descriptive URLs
  • Use alt tags for images
  • Use Schema markup
  • Use relevant topics

The above techniques are easy and effective too.

Tip #15. Refresh Your Content

This strategy offers the best advice to refresh and revive your page. 

The first step you can take is to conduct a content audit. 

Get rid of irrelevant and old blogs, especially the ones that have no views or shares (they can seriously harm your Google ranking). 

87% of the most successful content marketers say they are able to quickly adjust their content marketing strategy. 

If your business page is in need of rejuvenation, the this post will help you reach Nirvana!

Tip #16. Find the Right Influencer Within Your Niche

Now that you’ve seen how to outsource your content writing, it’s time to reach out to influencers.

Influencer marketing is one of the most effective ways to promote your content and build brand for your business.

However, sometime influencer marketing can be a hard task to apply. Not all influencers are equal.

But there is one tool that can help you find thousands of influencers & leads instantly.

And that is:

NinjaOutreach

NinjaOutreach is not an agency, it’s a program that helps bloggers, entrepreneurs and small business owners conduct blogger outreach effectively.

If you are a serious blogger and you want to get the best results, then you need to choose the large agency option or the Enterprise plan.

Tip #17. Use Facebook Ads

The second most powerful platform to promote your content is Facebook Ads.

If you want your content to have tremendous success from your direct audience, then Facebook Ads is the right platform for your business.

If you want to get the most out of your Facebook Ads then $300 is the right budget for your campaign.

This is because Facebook ads provide a tremendous opportunity for any business to promote their content directly to their ideal audience.

This is how to use it:

Choose your goal for your campaign:

Next, choose “Send people to your website” and input your post URL:

Choose the country and location where you want to promote your content:

Next, refine your audience by adding more targeting details that will expand your audience:

Set the maximum amount you want to spend on a daily basis:

Lastly, go ahead and place your order.

The next step is to make real money blogging.

Step #8: Make Money Blogging

Now as a lifestyle blogger, you need to think on ways to monetize your blog and make money.

Let’s see how you can generate real income from your profitable blog.

From my own experience, below are the best ways to earn money from your lifestyle blog.

  • Affiliate Marketing
  • Sponsored Posts
  • Services

A. Affiliate Marketing

This is where you promote someone product or service for a commission.

You simply add an affiliate link to your post naturally and when your audience buys the product or sign up to a service, you earn a commission.

It’s one of the most profitable income streams that can make you some serious money.

Here’s how to approach affiliate marketing.

  • Create a pillar content. The range should be between 1500 to 2500 words.
  • Add case study in the article.
  • Mention at least 5 to 10 influencers.
  • Add images that represent the product you’re promoting.
  • mention the product you’re promoting naturally.
  • You can add infographic to explain your pillar article.

Below is a good example of my pillar article promoting 99designs.

And after a few months I started earning commission.

(See below screenshot)

B. Sponsored Posts

Companies or individual influencers will pay you to write a blog post or a product review mentioning their product or service.

If your blog has steady stream of traffic, you’ll get big offers ranging from $200 to $1000 per post or per product review.

Caveat: On the blog post you’re writing, you need to mention that the post is a “sponsored post” otherwise Google will clamp you down.

Sponsored content is also a great way of making some serious money.

A good example is Suzi Dafnis the brain behind a very successful blog that targets business women in Australia.

It is called Her business.

Sponsorship is their main source of revenue.

C. Services

Since you’re a lifestyle blogger, I know you’ve acquired some skills that’ll make your blog engaging.

You need to use that expertise to offer services to your audience or new readers.

For example if your lifestyle blog is about Weight loss, you can provide yoga services or weight loss lessons. It’s also a great way of making good money.

The good thing about it, there’s no middlemen like affiliate marketing.

Here’s how I landed one of my clients through email marketing.

I sent the below email to Alex to share one of my blog posts and in the process Alex shared the post and he requested my marketing services

Here’s the reply i got from him.

My response:

Alex response

Here’s another client I helped in content marketing

Today, I still regularly get more clients for my writing services.

Make sure the services you offer, is aligned to your audience need

Now It’s Your Turn

There you have it:

My step by step techniques on how to start a lifestyle blog.

Now I’d like to hear from you…

What’s your thought on starting a successful lifestyle blog?

Let me know by leaving a comment below right now.

Comments

  1. hotmail.com loign says

    Nice post. I was checking continuously this weblog and I’m impressed!
    Very helpful info specially the remaining part 🙂 I care
    for such info much. I was seeking this certain information for a very lengthy time.
    Thank you and best of luck.

  2. Already did most of these things, yet loved all your tips 🙂 I just started my own lifestyle blog to share all the things I love. Wish me luck and you have a great Blog! For my new blog, I would really like some tips or suggestions from experienced bloggers like you 🙂

  3. Oneclickads says

    Thank you so much for the post.

  4. The post is simply excellent. When I started my lifestyle blog, I knew nothing other than simply writing. It took me years to understand the aspects of SEO and properly monetising my blog. I wish, I have found these tips earlier.
    Thanks again

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