How to (Finally) Start a Successful Lifestyle Blog That Generates Real Income

By Bill Acholla December 17, 2020

This is the most comprehensive guide on how to start a lifestyle blog on the planet.

The best part?

I’m going to show you strategies that can help you:

  • Start
  • Promote
  • …and make money from your lifestyle blog.

In short: If you want to generate Real Income from your lifestyle blog, you’ll love this guide.

Unlike most so-called LIFESTYLE BLOGGERS “experts”, I practice what I preach.

In fact, I’ve used the step by step from this guide to build a profitable blog that attracts high paying clients to my blog every single month.

Here’s an example:

I wrote this article on my blog about 15 Powerful Newsletter Ideas That Work GREAT (Updated)

A few weeks after the blog post went live, I got an e-mail from a client.

Because of the epic article I wrote on my blog, I was able to partner with the client and as of now I am still working with this project.

And in this guide I’m going to show YOU the steps and techniques to use when promoting your lifestyle blog.

So whether you’re a total beginner or a pro, you’ll love this guide.

Let’s get started.

What is a Lifestyle Blog?
Step #1: Identify a Profitable Niche
Step #2: Pick a Blogging Platform
Step #3: Choose a Blog Name
Step #4: Get a Secured Hosting Platform
Step #5: Find a WordPress Theme
Step #6: Start Creating the Right Content
Step #7: Promote Your Lifestyle Blog
Step #8: Make Money Blogging

[Full Disclosure: This article contains affiliate links. As an affiliate, I receive compensation if you purchase through these links, at no extra cost to you. You can read my complete disclosure statement here.]

What Is a Lifestyle Blog?

A lifestyle blog is an online platform where the author regularly posts creative content inspired by personal interests and everyday life.

As a blogger, you can write about almost anything from your daily life.

For example, you can write about:

  • Food
  • Recipes
  • Interior designing
  • Decors
  • DIYs
  • Beauty
  • Fashion
  • Home
  • Finance
  • Travel
  • Technology

…etc.

A lifestyle blog is focused on the readers and contains highly visual and attractive content with creative ideas

 Lifestyle bloggers generally attract large followers on social media, and hence they are influencers and trendsetters in society.

Why Should You Start a Lifestyle Blog?

If you consider blogging, you probably already have ideas that you can’t wait to put out there for people to see.

Blogging is an excellent way to share your passion with the world.

You get to build trust and connect with people who love the same things as you do and inspire them to grow together.

You have the freedom to explore a variety of ideas and topics that interest you. To educate others, you have to educate yourself.

Hence, by setting up and growing a blog, you will accumulate more in-depth knowledge of the things you explore and pick up additional skills. You will learn and grow with your blog.

Blogging gives you the platform to do what you love at your convenient time and location.

You are your boss.

So, you will have the freedom to plan your schedules and spare enough time to spend with your family or go traveling.

It is an excellent alternative to a full-time formal job.

Actress Meghan Markle was doing it well with her lifestyle blog, The Tig, where she passionately mused about fashion, food, and health.

It was saddening when she shut down the site after she seriously started dating Prince Harry.

But now the internet is hyped up after learning that her manager discreetly renewed the trademark for The Tig.

 Could it mean that the Duchess of Sussex and mother of one plans to return to her “passion project“?

We don’t know that, but we do know she loved her space.

Ready to start a successful lifestyle blog?

Lets dive right in…

Step #1: Identify a Profitable Niche

What is a niche topic?

It’s a topic your target audience is interested in and they care about it.

Let me show you how to use SEMRush to find niche topics with ease.

Here’s how.

Let’s say you want to learn about how to start a food blog.

You’d head over to SEMRush.

Then type “food blog” and click search.

Then, choose a long tail keyword that relates to your broad topic.

Rinse and repeat.

Step #2: Pick a Blogging Platform

If you want to blog and grow, it is crucial that you pick the right hosting site.

As a beginner, you can opt for a site that is easy to set up and manage.

But later, with experience and more traffic, you may want to make changes to your site, such as add more features and improve the design.

Therefore, pick a hosting site that leaves you enough room to make changes as it may become difficult for you to switch sites later.

Also, you will want to know which sites are popular.

So, here is the list of the top blogging platforms.

  • WordPress
  • Blogger
  • Tumblr
  • Squarespace
  • Wix
  • Medium
  • Weebly

You can find out the pros and cons of each hosting site so that you choose the right site that is specific to your needs.

Many of these sites have great templates that you can use to make your site look attractive.

Additionally, they will help you create an impressive logo in just seconds.

Step #3: Choose a Lifestyle Blog Name

Before you give a name to your blog, consider a few questions.

What are your hobbies, interests, and passion that you want to share with the world?

Or, to be precise, what is your blog all about?

Who is your target audience?

Will you start or promote your brand through your blog?

Weighing all these will help you decide on a name relevant to your content and suitable for your audience.

Choose a unique and catchy name but check that it is available for use.

Many unique blog names are already taken, and new bloggers are snatching more every day.

A tip for choosing a blog name would be to choose one that gives an idea about your niche but is also not too specific because having a less specific name will provide you with space to explore or branch out to a broader niche, which many bloggers tend to do.

There are many blog name generator websites that you can try to find the right blog name.

All you have to do is enter some keywords or phrases, and it will generate several blog name ideas.

Here’s an ultimate guide about choosing a blog name.

Step #4: Get a Secured Hosting Platform

It’s time to get a powerful web hosting platform that is highly secured.

Hosting your WordPress blog on a secured web host is highly important these days as it serves as a guarantee way to protect your site from potential hackers.

This also helps your WordPress blog get trusted by your audience and potential clients.

There’re 3 factors that you need to look out for when looking for a reliable web host. i.e

  • Uptime reliability
  • Customer service
  • Hosting speed

So, which is the best web host that is secured and reliable?

Answer: Bluehost

Bluehost is an outstanding web host that is trusted by over 2 Million people.

Their plans include:

  • WordPress installation
  • Automated migrations
  • Automatic updates
  • Advanced caching
  • Expert WordPress support

…and they have a dedicated security team monitoring security threats on their client websites.

They are the biggest and most well-known web hosting company on the planet and if you’re starting a new blog then you should use their platform.

Before we go to the next step, let me show you how you can create your Bluehost account.

Visit Bluehost.com and Click the “Get Started” button.

a. Choose your plan

Next, you’ll see four different hosting plans, ie:

  • Basic
  • Plus
  • Choice Plus
  • Pro

For starters I would recommend you start with the basic plan, then later you can upgrade to Choice plus plan.

Personally I’d recommend Choice Plus Plan because it will help you protect your information and confidential details.

b. Register Your Domain Name

The next step is to choose your domain name.

You will be directed to a new page where you will be asked to enter your custom name

Type in the domain name that you’d like your lifestyle blog to have.

If you want to choose your domain later, you can click the “choose free domain later” button.

Once you have chosen your domain name, you’ll be taken to the final step in creating a Bluehost account.

c. Create your Bluehost account

The first step in creating your Bluehost account, is to enter your account details like your full names, email address, country and phone number.

From the dropdown menu under “Account Plan” choose your registration term based on the price you want to lock in and how far in advance you’ll pay.

Recommendation: If you’re planning to run your lifestyle blog for a long term, I’d recommend you go with the “Prime 36 Month Price” because you’ll get the lowest possible monthly price.

 The last step, enter your payment information.

And done. Congrats on your new lifestyle blog!

You’ve completed the first step in learning how to start a lifestyle blog.

The next step is to create your account and set your password.

Bluehost will send you an email to confirm your account.

Once you have confirmed, you’ll need to enter your domain name and create a password for your account.

Use the password you just set to log in to your account.

The next step is to install WordPress.

Within a minute, you’ll have a fully functional WordPress blog up and running.

From the above you can see that with Bluehost, you can install WordPress and run your own blog in a matter of minutes.

After installation, you’ll be directed to a new page where you need to click on the “Start Building” option.

Finally, select what type of site you plan to create and start building your lifestyle blog.

Step #5: Find a WordPress Theme

Once you’ve installed your WordPress, you need to get a professional WordPress theme that’ll match your lifestyle blog.

When it comes to WordPress themes, there’re two options:

  • Get a free theme
  • Or buy a premium theme

In my experience, getting a premium responsive theme is the best option, because it’ll reinforce your business brand.

So, if you want to reinforce your business brand, you need to get a good responsive WordPress theme.

To make sure your lifestyle blog gets the attention it deserved, I recommend you get a custom WordPress theme.

See below example of my custom theme blog:

Fortunately, this isn’t as hard as it sounds.

All you need to do is use any of the below WordPress theme:

From my experience, the above two premium WordPress themes are perfect solution for any online presence.

Step #6: Start Creating the Right Content

Now, what are the things that you can write about?

As discussed earlier, you can write about almost anything that piques your interest

For instance, if you are a fitness enthusiast, a food lover, or a traveller, or all of the three, you can write about great low-calorie foods, recommend hotels and restaurants, exercises, yoga or meditation, tour guides, etc.

Kitchen equipment, baking, recipes, exotic cuisine, wine, and champagnes are other topics you can write about.

You can also muse on your hobbies such as gardening, art, music, photography, fashion, make-up, dancing, sports, and pets.

The lists of topics you can write about are endless. You just need to find out what you are good at and what you want to explore and share.

It’s time to create content that attracts the right audience.

Not all content are created equal.

You need to be smart when coming up with the right content.

Here’s my two approach tips.

  • Find a popular article within your niche.
  • Create something better that deserves to attract the right audience.

Go to Google and find a popular article that has been shared wildly and has generated lots of quality links.

Then come up with something better than you found on Google.

Here’s how you can upgrade the content you found on Google.

  • Make the article longer. For example if the article you found has 30 Tips, make it 70 Tips.
  • Add visual images that resonates your article
  • Add quotes from influencers
  • Tie the article with the current news stories with your niche
  • Add real life examples

For example, just check out this article I wrote on my blog.

If you want to create the right content that can rank highly on Google and attract the right audience, then you need to implement the said tips.

Step #7: Promote Your Lifestyle Blog

It’s time to reach out to the right audience.

Let’s start with:

Tip #1. Start Building Your Email List

Once you’ve set up your blog, I’d advise you start building your email list.

Building an email list can be the biggest driver of your business growth and revenue.

An email list will help you send an update whenever you’ve a new blog post or something new you want to tell your subscribers.

It will also help your blog post seen by a majority of people right off the bat.

To start with, you need to get an email marketing platform that’ll help your lifestyle blog grow by leaps and bounds.

There’re a lot of good email marketing services like:

  • Mailchimp
  • Aweber
  • Get Response

…but when you’re starting out I’d recommend Constant Contact or Convertkit because they can help you:

  • Build your email list effectively.
  • Improve your open rates.
  • Write good newsletters.
  • Turn more subscribers into paying customers.

Alternatively:

  • If you want a platform that can help you automate your marketing effort, choose Mailchimp. Their pricing is free up to 2k subscribers (with limited features).
  • If you want want simple and reliable platform for sending simple newsletters and autoresponder emails, choose Aweber.

If you want to learn more about my ultimate email marketing comparison, check out this post about Constant Contact vs Mailchimp.

Tip #2. Use LinkedIn Pulse Channel Platform

a. Size Matters

Majority of LinkedIn pulse post are between 1000 – 2000 words.

I’d recommend you create a longer and engaging post that will be shared, liked and attract comment on the article

Here’s a good example of a long post that got featured on LinkedIn pulse channels

b. Tag your post correctly

When writing your post, make sure to include relevant keywords that relate to your topic. 

For example if you’re a Fashion consultant who sells my services to fashion execs at agencies you might write about the right clothes to wear during a wedding anniversary. One channel I could focus on is the Lifestyle channel.

To aim for that channel, I would use keywords throughout my post that relate to lifestyle. 

I might call the article something like “Why I Like Hot Pants” I want to include the keyword or a related keyword in my headline and copy to bring home the point of who (and what channel) this article is for.

c. Follow LinkedIn Editorial calendar

Since LinkedIn editors get paid, it would be wise to follow their editorial calendar. 

Their calendar will help you plan how to come up with articles that can be easily get featured on their LinkedIn pulse channels.

d. Consider quality over everything

When writing article ask yourself, would I click on this headline or would I continue reading this article?

The end goal of your article should be sharing your opinion and analysis based on your target market.

If your post is well written and entertaining, it will stand a high chance of getting featured on your preferred channel.

e. Your article should inspire readers

To increase the chances of your article being picked up in a pulse channel, your article should be inspiring with real stories and real life experiences.

Remember, LinkedIn wants post that are inspirational and engaging. That is how they judge quality.

f. Create interesting headlines

Headlines can make or break your article. Use the tips below to create an engaging headline:

  • Brainstorm with your friends or bloggers
  • Use a strong language
  • Make the value clear and concise
  • Use numbers in your headline
  • Ask question
  • Use pain points and your target audience in the headline

g. Advertise your post

Take advantage of using Facebook ads, linked ads or Twitter ads to promote your article for more exposure. 

To learn more about getting featured on LinkedIn Pulse channels, read this post about How to Maximize Your Chances of Being Featured on the LinkedIn Pulse Channels

Tip #3. Create Engaging Infographic

The main goal of using infographic is to get your lifestyle blog get featured on media sites or influential blogs.

Here’s how to do it:

  • Write a pillar article of about 2000 words.
  • Post your pillar article on your blog.
  • Reach out to Journalist and editors and if your infographic is super good, you stand a high chance of getting featured on the media sites.

Below is a good Infographic that I created and it was mentioned by Larry Kim the founder of Mobilemonkey.com

And it was shared by Larry Kim.

Tip #4. Use HARO to Get High Quality Links

One way of getting killer backlinks from authoritative sites is through using HARO.

What is HARO?

HARO is a free service that is used by journalists to get upcoming stories and opportunities to get media coverage.

Here’s how to start:

  • Get yourself registered
  • Find opportunities
  • Make your pitch that’s too good to refuse

The key to successful HARO marketing, is to respond quickly.

Here’s a good resource for HARO Link building.

Tip #5. Guest Post on Mainstream Publications

When it comes to guest blogging, I’d advise you only guest post on top mainstream publications.

Why?

Because you can get real referral traffic and eventually boosting your SEO organic traffic.

For example, a while back I guest posted on Blog.convert.com

And I got a personal invite to guest post on another influential blog.

So when you publish something cool, you can instantly attract the right clients to your business.

Tip #6. Use Skyscraper to Earn Quality Links

Skyscraper technique is an effective SEO marketing strategy that can help your lifestyle blog earn solid links and traffic. 

The strategy was coined by a great man, Brian Dean the founder of Backlinko.com

The idea behind Skyscraper is to:

  • Look for content that you’d like to rank well for and create something significantly better.
  • Reach out to people who linked to the previous article.
  • If your post is super good, it will definitely be linked and shared.

Here’s the full strategy to follow

Tip #7. Use Drafting Technique to Land Press for Your Lifestyle Blog

Drafting technique was coined by Derek Halpern.

It’s a powerful strategy for landing major media placement.

There are three simple steps for using “The Drafting Technique.”

  • Step 1: Figure out what you’d like to promote.
  • Step 2: Find people who are interested in it.
  • Step 3: Persuade those people to cover you.

Here’s the guide from Derek Halpern

Tip #8. Submit Your Post to Medium Publication

Another strategy of promoting your lifestyle blog is through writing an engaging content and submitting it to a relevant medium publication.

Steps to follow:

  • Come up with a killer topic
  • Create an engaging content
  • Mention influencers on your content
  • Submit it to a relevant publication

If it gets published, expect to get more traffic and subscribers.

Here’s a good resource that can help you promote your lifestyle content.

Tip #9. Use Social Media Influencers to Promote Your Content

The best way to promote your content, is to get social media influencers to promote your content.

Their influence can get you the traffic you need for your post.

One of the few things that can help you make a name for yourself are;

  • Use appealing content and visuals.
  • Publish original and unique content.
  • Connect with the influencers of your market.

Here’s a good post to help use influncers promote your blog.

Tip #10. Use On-Page SEO Techniques

On site SEO can get you the desired results and it is one of the tools bloggers use to achieve better ranking for their business blogs. 

Instead of looking for shady ways to increase the ranking of your page, you can easily use the checklist below.

  • Make sure post loads fast
  • Place your target keyword in the title, meta description, and H1 tags
  • Use short descriptive URLs
  • Use alt tags for images
  • Use Schema markup
  • Use relevant topics

The above techniques are easy and effective too.

Tip #11. Refresh Your Content

This strategy offers the best advice to refresh and revive your page. 

The first step you can take is to conduct a content audit. 

Get rid of irrelevant and old blog posts, especially the ones that have no views or shares (they can seriously harm your Google ranking). 

87% of the most successful content marketers say they are able to quickly adjust their content marketing strategy. 

If your business page is in need of rejuvenation, the this post will help you reach Nirvana!

Tip #12. Find the Right Influencer Within Your Niche

Now that you’ve seen how to outsource your content writing, it’s time to reach out to influencers.

Influencer marketing is one of the most effective ways to promote your content and build brand for your business.

However, sometime influencer marketing can be a hard task to apply. Not all influencers are equal.

But there is one tool that can help you find thousands of influencers & leads instantly.

And that is:

NinjaOutreach

NinjaOutreach is not an agency, it’s a program that helps bloggers, entrepreneurs and small business owners conduct blogger outreach effectively.

If you are a serious blogger and you want to get the best results, then you need to choose the large agency option or the Enterprise plan.

Tip #13. Use Facebook Ads

The second most powerful platform to promote your content is Facebook Ads.

If you want your content to have tremendous success from your direct audience, then Facebook Ads is the right platform for your business.

If you want to get the most out of your Facebook Ads then $300 is the right budget for your campaign.

This is because Facebook ads provide a tremendous opportunity for any business to promote their content directly to their ideal audience.

This is how to use it:

Choose your goal for your campaign:

Next, choose “Send people to your website” and input your post URL:

Choose the country and location where you want to promote your content:

Next, refine your audience by adding more targeting details that will expand your audience:

Set the maximum amount you want to spend on a daily basis:

Lastly, go ahead and place your order.

The next step is to make money from your lifestyle blog.

Step #8: Make Money Blogging

Now as a lifestyle blogger, you need to think on ways to monetize your blog and make money.

Let’s see how you can generate real income from your profitable blog.

From my own experience, below are the best ways to earn money from your lifestyle blog.

  • Affiliate Marketing
  • Sponsored Posts
  • Services

Example of Lifestyle Blogger Making Money

Top bloggers earn huge money from running their sites, and Michelle Schroeder is one such inspiration.

She runs a lifestyle blog, Making Sense of Cents, where she advises her readers on how to earn and save more money while living more.

As a millionaire blogger, she has earned over $1.5 million in the past few years. Michelle continues to earn around $100,000 per month.

Her earnings from affiliate marketing range from $50,000 to $150,000, and she earns approximately $20,000 from sponsored partnerships, $3,000 from display advertising, and $30,000 from courses.

Apart from blogging and making a considerable sum, she loves traveling the world with her husband and their dogs.

Of course, there are a lot of other top bloggers who earn decent money.  Since ideas for lifestyle blogs are inspired by day-to-day life, running one doesn’t require a huge investment.

So you start making a profit quickly. Apart from sponsored partnerships and advertising, you can also set up your store and sell merchandise.

1. Affiliate Marketing

This is where you promote someone product or service for a commission.

You simply add an affiliate link to your post naturally and when your audience buys the product or sign up to a service, you earn a commission.

It’s one of the most profitable income streams that can make you some serious money.

Here’s how to approach affiliate marketing.

  • Create a pillar content. The range should be between 1500 to 3000 words.
  • Add case study in the article.
  • Mention at least 5 to 10 influencers.
  • Add images that represent the product you’re promoting.
  • mention the product you’re promoting naturally.
  • You can add infographic to explain your pillar article.

Below is a good example of my pillar article promoting 99designs.

And after a few months I started earning commission.

(See below screenshot)

2. Sponsored Posts

Companies or individual influencers will pay you to write a blog post or a product review mentioning their product or service.

If your blog has steady stream of traffic, you’ll get big offers ranging from $200 to $1000 per post or per product review.

Caveat: On the blog post you’re writing, you need to mention that the post is a “sponsored post” otherwise Google will clamp you down.

Sponsored content is also a great way of making some serious money.

A good example is Suzi Dafnis the brain behind a very successful blog that targets business women in Australia.

It is called Her business.

Sponsorship is their main source of revenue.

3. Services

Since you’re a lifestyle blogger, I know you’ve acquired some skills that’ll make your blog engaging.

You need to use that expertise to offer services to your audience or new readers.

For example if your lifestyle blog is about Weight loss, you can provide yoga services or weight loss lessons. It’s also a great way of making good money.

The good thing about it, there’s no middlemen like affiliate marketing.

Here’s how I landed one of my clients through email marketing.

I sent the below email to Alex to share one of my blog posts and in the process Alex shared the post and he requested my marketing services

Here’s the reply i got from him.

My response:

Alex response

Here’s another client I helped in content marketing

Today, I still regularly get more clients for my writing services.

Make sure the services you offer, is aligned to your audience need

Now It’s Your Turn

There you have it:

My step by step techniques on how to start a lifestyle blog.

Now I’d like to hear from you…

What’s your thought on starting a successful lifestyle blog?

Let me know by leaving a comment below right now.

Comments

  1. hotmail.com loign says

    Nice post. I was checking continuously this weblog and I’m impressed!
    Very helpful info specially the remaining part 🙂 I care
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    Thank you and best of luck.

  2. Already did most of these things, yet loved all your tips 🙂 I just started my own lifestyle blog to share all the things I love. Wish me luck and you have a great Blog! For my new blog, I would really like some tips or suggestions from experienced bloggers like you 🙂

  3. Oneclickads says

    Thank you so much for the post.

  4. The post is simply excellent. When I started my lifestyle blog, I knew nothing other than simply writing. It took me years to understand the aspects of SEO and properly monetising my blog. I wish, I have found these tips earlier.
    Thanks again

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