HubSpot vs HootSuite: Which Is Best for Managing Your Social Media Marketing?

By Aditya Sharma January 25, 2020

Editors Note: In today’s post Aditya Sharma is going to talk about Hubspot vs Hootsuite.

He’ll highlight more on:

  • Social features of the tools
  • Some alternatives you can use
  • Overall overview of the tools

Aditya take it away…

Thanks Bill, for giving me this opportunity to share my ideas on your blog.

Social media has become increasingly useful for brands to increase their visibility and brand awareness.

At a time like this, when social media is in the limelight, tools like HubSpot and HootSuite come in extremely handy.

These tools give the brand insights into the entire buyer journey and help them to build effective social media marketing strategies.

According to StackShare, HubSpot has a broader approval, being mentioned in 1365 company stacks & 190 developers stacks; compared to Hootsuite, which is listed in 12 company stacks and 4 developer stacks.

But let’s dive in further to analyze the social features of each of these tools, so you can make an educated decision on which tool will best suit your brand’s needs.

These two tools are continuously fighting over the position of being the best for social media management.

If you are finding it hard to decide which one you should go for or if you should use both of them, go through this exhaustive guide on these social media management tools.

What is HootSuite?

Hootsuite is used for social media management and it includes features for promotion, social media monitoring, and engagement.

What is HubSpot?

On the other hand, HubSpot is an inbound marketing software through which you can not only manage your social media but use its additional features as well, like a fully-functioning CMS, HubSpot CRM, and lead nurturing features.

As both tools have similar features for social media management, some marketers choose HubSpot because of its additional features.

While others combine HootSuite and HubSpot to enjoy the best of both worlds.

Moreover, there are even marketers who use HubSpot for the plethora of features it provides but prefer to use HootSuite for social media management.

If you are confused between which among HubSpot and HootSuite will be best for social media management of your brand, read on to understand their functionalities.

Social features of HootSuite

1. These are some of the most attractive features of HootSuite: It helps the marketing team delegate responsibilities such as following up to mentions or responses to other team members.

2. You can schedule posts for Facebook, Twitter, Instagram, WordPress, Google+, LinkedIn, and YouTube.

3. Unpaid members can use it to manage up to five social media profiles.

4. HootSuite also has a Chrome plug-in that can be used to share posts from outside the platform.

5. Social media post engagement can be easily tracked. All you have to do is add tabs for different social media channels to your dashboard.

Each tab will track the activity for that particular platform.

6. You can also track advanced keywords. This feature lets you track your most competitive keywords and helps you unearth common challenges faced by customers.

7. RSS (Really Simple Syndication) feeds can be set up which lets you promote the content of your favorite influencers and vice versa.

8. You can analyze the social reports which make it easier to track followers, posts, engagement, and traffic coming from posts published with HS, or Ow.ly traffic.

You can also upgrade this feature to ‘boards’ which is a dashboard and report building tool that helps gain deeper insights into the followers.

9. The monthly subscription fee of HootSuite of around $45 is highly affordable for the service they provide.

Add on purchases can be made for features like additional user accounts or custom vanity URL.

Social features of HubSpot

Unlike HootSuite, HubSpot is so much more than just a social media marketing platform. It is a full-service, integrated platform.

The social features of HubSpot similar to HootSuite are:

  • Schedule posts on various social media platforms.
  • Track engagements.
  • Chrome plug-in.
  • RSS Feeds.

Unique social features of HubSpot:

1. Like HootSuite, HubSpot also has inbox streams.

The only difference is that the Twitter stream is separate so the activity on this platform can be analyzed separately.

2. It has more comprehensive reports which mean better insight into the buyer’s persona.

You can view the engagement of each social post and it gives metrics such as the number of clicks on a URL, the number of people visiting the landing page, etc.

HubSpot is the quintessential customer relationship manager. Its social media feature is just the cherry on the top of the cake.

The overall use of the tool helps brands not only manage their social media presence but also helps them understand which marketing initiatives are working.

Some alternatives

Marketo

Marketo is mostly used by B2B marketers. Its features include real-time personalization, customer engagement marketing, and marketing management.

It has an easy-to-use UI and easy-to-setup email marketing. It also has native integrations with numerous social media platforms and CRMs.

Marketo pros

  • It allows you to selectively pick the resources that you need and only pay for those. For example, if you only need email, marketing automation, and analytics, you only need to pay for these products.
  • Most marketing suites come as a whole package and can be overwhelming to understand and use. The flexibility of Marketo, on the other hand, makes it simpler to use.
  • It is fast and easy to set up.

Marketo cons

  • It is very expensive at $895/mo for up to 10,000 contacts. The full feature pricing is $3,195/mo and the starting number of users is only 10. It even has a set-up fee of $895.
  • It doesn’t have a built-in CRM, however, integrations can be done with other CRM platforms.
  • Poor landing page & form builder.
  • The analytics and reporting features have poor customer reviews.
  • Reviews also report it to be slow.

Sprout Social

Sprout Social is also a social media management tool created to better understand your audience and extend your reach online.

Sprout Social pros

  • The dashboard is very well-organized with six main categories: Messages, Tasks, Feeds, Publishing, Discovery, and Reports. This makes navigation fairly simple.
  • Reports: These show social media engagement. You can also see how competitors are doing in comparison to you. You can connect this feature with Google Analytics for better results.
  • Finding content: Go to the publishing tab and use the ‘find content’ tool to get ideas for publishing. You can select the category for which you want to publish content and choose from the relevant articles presented. This feature makes sure that your accounts are never inactive even when you are busy prioritizing other things.
  • Scheduling: You can queue up your posts here based on the time and day you want your content to be published.

Sprout Social cons

  • Pricing: With the standard plan starting at $99/month per user, it is expensive compared to other similar tools. If you want plans with better features then a professional plan costs $149/month and an advanced plan costs $249/month. These prices are also per user so if you want every member of your team to have access to this tool, it’s going to burn a hole in your pocket. Try the 30-day free trial before committing to it to see if it is fulfilling all your social media management needs.
  • Compose window: The compose button is poorly placed and is hardly visible. Moreover, the Google Chrome extension is extremely difficult to use, thereby making a simple process unreasonably hard.

Buffer

It is an all-in-one social media management platform that can be used to manage multiple social media accounts at once.

It helps in quickly scheduling content from anywhere on the web.

Team members can help in collaborations and post-performance can be analyzed easily.

Buffer Pros

  • Posts can be easily scheduled for Facebook, Twitter, Google+, LinkedIn, and Pinterest. However, if you are an unpaid member, then Pinterest posts have to be scheduled through another Buffer owned app called Tailwind, which costs $9.99/mo.
  • It also has an image creation tool, which you can use for free. It can come extremely handy while designing infographics for social media.
  • The Chrome extension lets you share links, pictures, and videos from anywhere on the internet.
  • You can use the analytics feature to analyze your best and worst-performing posts.
  • It is cheaper than most social media management tools as plans start from as little as $10/month.

Buffer Cons

  • Buffer is not integrated with Instagram.
  • You cannot monitor searches and hashtags, so another tool will be required for these tasks.

Pardot

Salesforce owns Pardot which is a marketing automation platform. Its features include lead generation, email marketing, and marketing automation.

Pardot can be used to post and monitor activity on various social media platforms.

However, it can only do the most basic tasks and just ensure that you have a social media presence.

The main attraction of Pardot is its CRM.

Pardot Pros

  • It has a lead deck that analyzes your prospect’s activity in real-time. It is easy to target clients as it notifies you when a prospect visits your service page and lets you send an email with just one click.
  • Customizable toolset.
  • As it is a part of Salesforce, it is integrated with the Salesforce CRM which is a huge bonus.
  • Pardot’s customer support has earned a lot of praise and amazing reviews.

Pardot Cons

  • Their 32 third-party apps are a lot lesser than a lot of other social media management tools.
  • Their application program interface is only accessible to PRO users which is very costly at $2,000/mo.
  • Other important features for social media marketing like AdWords integration, A/B testing, or dynamic email content is also only available to PRO users.

Overall Overview

Coming back to the original question, which among HubSpot and HootSuite is best for social media management?

It is for you to decide what you want from your social media management tool.

All we can provide you are our insights.

HootSuite scores better than HubSpot in the following features:

  • The unique dashboards for each social media platform help users focus on each platform individually.
  • If the majority of your clients are drawn in through social media and social media happens to be where most of your revenue is generated, HootSuite is the best option for you as it’s completely focused on social media marketing.

On the other hand, HubSpot outperforms HootSuite in the following ways:

  • HubSpot lets you understand what part social media plays in the big picture of marketing strategy.
  • It gives better insights into the customer’s demands as you can track back to the origin from where a lead was generated. This combined with the filter by buyer persona tells you everything you need to know about your customer base.

Over to You

Before selecting new software for streamlining your marketing strategies many things have to be held into account.

Do you need new software that your whole team will have to understand or are there integrations that work with your existing resources?

Then there are budgetary questions to be answered as well. We would advise you to choose the tool that works best for you.

Do not be afraid to look at the alternatives even if they are not the most popular choice among the masses.

Because in the end, you are the only one who knows what’s best for your brand.

So, when it comes to Hubspot vs. Hootsuite, which social media management tool do you prefer?

Let me know by leaving a comment below right now.

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Aditya Sharma

A passionate entrepreneur, traveler, and marketing enthusiast, Aditya lives and breathes Hiration — an AI-powered online resume builder and platform to help professionals land their dream jobs, one job-seeker at a time.

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