HubSpot vs Salesforce: Here’s What I Learned About Their Pricing & Features

By Bill Acholla May 14, 2019

Here’s the thing:

This is the most comprehensive guide to HubSpot vs Salesforce.

In this expert-written guide you’ll learn about:

  • Pricing
  • Features
  • Key Takeaways
  • Examples
  • My personal verdict

So if you’re looking for the best CRM software that can grow your business, you’ll love this guide.

Let’s get started…

Note: Some of the links below are referral links which means that if you choose to purchase, I will earn a commission. I recommend them because they are helpful and useful. Please do not spend any money on these services unless you feel you need them or that they will help you achieve your goals. Please read our disclosure for more info.

HubSpot Overview: What Is This Software All About?

HubSpot is a sales and marketing automation software that offers small business owners, marketers and entrepreneurs a platform for social media marketing, content management, web analytics and search engine optimization.

It has four core products i.e:

  • HubSpot CRM (free forever)
  • Marketing Hub
  • Sales Hub
  • Service Hub

UPDATE: HubSpot has recently added email marketing and Free Ad functionality into their free CRM.

With HubSpot’s email tool, you can…

  • Send up to 2000 emails a month;
  • Segment your contact database into lists;
  • Personalize your emails using any CRM property;
  • Report on your email’s overall success and see how each contact interacted with your email campaigns.

HubSpot has also added expanded ad functionality to their free CRM.

With these tools, you can…

  • Connect two ad accounts across any supported network. Connect either two Facebook accounts, one Google, and one LinkedIn, etc. The choice is yours.
  • Report on your success across networks and see which channels are working best for your business.
  • See exactly which contacts are interacting with your ads.
  • Automatically sync leads between HubSpot and the networks.
  • Create audiences off your website traffic and Facebook Lookalike audiences.

The four core products have different pricing plan.

Let’s discuss them one by one.

1. HubSpot CRM (Free forever)

It’s an absolutely free marketing and sales automation tool that can help your business organize, track and build stronger relationships with your customers.

For starters I’d recommend you start with the free HubSpot CRM tool so that you can explore features that are available on other parts of the core products.

Below are some of the popular features of Free HubSpot CRM.

It can help you:

  • Track and organize your sales pipeline in a more effective way.
  • Log every activity automatically
  • Sync with your Gmail or Outlook
  • Book meetings
  • Place calls from inside your CRM

Please note: The key feature of the Free HubSpot CRM is to track, organize and help you nurture your leads.

The Verdict: It does a solid job of simplifying and easing out the processes for a sales team, but you need to have a clear picture of what you want to accomplish.

Cost: $0

2. Marketing Hub

Now that you’ve nurtured your leads and customers, its time to grow your traffic and convert more visitors with the Marketing Hub software.

If you want to run a successful inbound marketing campaign, then Marketing Hub Software is the right edition.

Marketing Hub Software is available in three editions with different pricing plan:

  • Starter: Starts at $50/month
  • Professional: Starts at $800/month
  • Enterprise: Starts at $3,200/month

Below are some of the popular features of the Marketing Hub Software:

  • Premium versions of all free tools
  • Marketing automation
  • Email marketing
  • Landing pages
  • Social media tools
  • Blog & content creation tools
  • Analytics dashboards
  • Over 30 additional features

So, how much can you spend on any given package?

Answer:

See the below graph.

From the above you can see there’re some additional cost. If you subscribe to professional or enterprise package you’ll be required to add onboarding cost which is a one-time fee.

Key Feature: It helps you grow your traffic and converting them into leads.

The Verdict: It’s helpful if you want to scale your inbound marketing campaign to another level.

3. Sales Hub Software

It’s time to close more deals.

If you want to boost your productivity and make your sales process efficient then you’ll need Sales Hub Software.

Below is their pricing plan:

  • Starter: $50/month (1 user included) and if you add another 1 user you’ll be charged an extra $50/month.
  • Professional: $400/month with 5 users included and if you add additional user, you’ll be charged $80/month.
  • Enterprise: $1200/month with 10 users included and if you add additional user, you’ll be charged $120/month. It has an Onboarding one-time fee of $3,000.

See the below graph for easier understanding.

Please note: For any additional user, you’ll incur some additional user cost based on your package.

Key Feature: Deeper understanding of your customers.

The Verdict: If you need to streamline your sales process and improving the productivity of your sales team, then this edition is right for you.

4. Service Hub

It’s time to exceed your customer expectation.

So which is the best edition to use?

Answer:

Service HubSpot Software.

The service hub tool can help you turn your customers into promoters who will help you grow your business fast.

It’s currently available into 3 editions:

  • Starter: $50/month (1 user included) and if you add another 1 user you’ll be charged $50/month.
  • Professional: $400/month with 5 users included and if you add additional user, you’ll be charged $80/month.
  • Enterprise: $1200/month with 10 users included and if you add additional user, you’ll be charged $120/month. It has an Onboarding one-time fee of $3,000.

Its pricing plan is the same as the Sales Hub edition, but it has more features than the Sales Hub software.

Key Feature: Exceeding your customer expectation.

The Verdict: It’s the best edition in turning customers to promoters.

Below is an example of an organization that uses HubSpot to grow its business.

Business Name: Rock & Roll Hall of Fame

In the past Rock & Roll Hall of Fame used to spend countless hours connecting information. They decided to ramp up their marketing by turning to HubSpot.

Their marketing team agreed to leverage HubSpot CRM and the Marketing Hub that connects all their campaign together.

This helped them to focus their energy on their customers by providing the best customer experience to their fans.

According to Ellie Ovsenik Director of content marketing, Were it not for HubSpot, most of their inquiries would have arrived and been left in their email without any follow up.

The goal of Rock & Roll Hall of Fame is to make their customer the center of their universe.

Key Takeaway: Focus on your customer for your business to grow effectively.

Now let’s talk about Salesforce.

Salesforce CRM Overview: What Is This Platform All About?

Salesforce is a CRM platform that enables small business owners to improve on their customer relationships, marketing and sales process.

If you want to find, win and keep customers, then Salesforce is the best CRM platform to use.

Below are some of the key features of Salesforce

1. Its integration platform can help you connect your email marketing software with its platform. Example you can integrate your Gmail, Outlook or other email marking tool such as Mailchimp, Constant Contact, Aweber, Convertkit, Mailerlite etc.

2. You can also connect your ecommerce platform such as Bigcommerce or Shopify seamlessly. This will help you focus on building your customer service experience.

3. It can help you find customers, close deals and grow your accounts fast.

4. It can help you engage your customers and personalize their experience on every step they make.

5. It can also improve the productivity of your sales team.

6. It can help you improve faster resolution

7. It can help you transform the way you engage with your customers, partners and employees.

8. They’ve a powerful system known as Pardot, which can help you generate more leads and close more sales. If you’re a B2B entrepreneur, then this tool will be of help.

Let’s look at its pricing plan.

Salesforce has 4 pricing editions i.e:

  • Salesforce Essentials: €25 user/month (up to 10 users)
  • Lightning Professional: €75 user/month (complete CRM for any size team)
  • Lightning Enterprise: €150 user/month (Deeply customisable sales CRM for your business)
  • Lightning Unlimited: €300 user/month (unlimited CRM and active support)

Please note: Their charges are Billed Annually and not monthly.

The Verdict: Salesforce is costly for most small scale business, but if you’ve the budget there’s no reason why you should not try it out. Secondly if you’re a new user, you’ll have a steep learning curve.

But for a small business owner, I’d recommend you start with the free edition of HubSpot CRM.

If you look at the comparison of Salesforce and HubSpot, you’ll realize Salesforce is more of sales revenue while HubSpot is more of marketing automation.

If you feel that salesforce and Hubspot are expensive then I’d recommend you try either:

  • Pipedrive
  • Zoho
  • Highrise
  • Infusionsoft
  • Ontraport
  • Marketo

They are some of the best alternatives with affordable cost as compared to HubSpot and Salesforce.

Read more about:

Below is an example of a company that uses Salesforce to boost their conversion rate through mobile traffic.

Business Name: PUMA

As I said earlier, PUMA is a good example of a company that partnered with Salesforce to help them convert their mobile traffic into profitable customers.

As we speak now, PUMA leverages the power of Salesforce to boost their customer experience and revenue through mobile traffic.

Mobile traffic is the biggest traffic source of PUMA and that’s why they decided to use Salesforce to focus on the mobile customer experience.

According to Ken Kralick the head of Global eCommerce at PUMA said that their site is faster, user experience is better and the conversation rate is also better.

Key Takeaway: Focusing on user experience can make your business sells faster and access potential market fast. Secondly putting mobile at the center of your growth can also grow your business tremendously.

My Overall Recommendation…

If you’re looking for more advance functionality that can help your business grow, I HIGHLY recommend Salesforce CRM.

But if you’re still setting your business foundation, start with the HubSpot CRM.

In fact, it’s one of my favorite overall CRM tool.

So that’s it for my HubSpot vs Salesforce CRM review.

And now I’d like to turn it over to you.

What’s your experience with HubSpot and Salesforce?

Or maybe you have a question about something in my comparison.

Either way, let me know by leaving a comment below right now.

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