The 10-Step Social Media Strategy for Increasing Your Sales Online

By Bill Acholla April 19, 2019

This guide will help you learn how to use social media to increase your sales online in record time.

The best part?

Everything here applies to social media in 2019 and beyond.

(In other words: you don’t need to worry about reading out of date stuff)

Ready, let’s get started…

But before we start let me share with you a little story.

I remember when I first tried to use social media to boost my sales online a few years ago…

It was REALLY frustrating.

Contradictory information.

Unclear process.

And strategy after strategy that didn’t work.

Fast forward to today, I am able to boost my sales and leads through social media.

For example,

In 2018 I wrote an engaging blog post about newsletter marketing. After sharing it on Facebook I got the below email.

So without further ado, let’s get started…

1. Create a Theme Content

Before you post any content to social media sites, you need to make sure your content is relevant to your audience.

Ask yourself:

  • Will my content fit to my readers need?
  • Will my audience enjoy it?
  • Will it solve my audience problems?
  • Will they understand my language?

If you implement the above strategy, your content will have a good success.

Dan Knowlton founder of Kpsdigitalmarketing.co.uk says that, in 2019, small business owners are going to find it increasingly difficult to attract and retain their audience’s attention on social media.

The small businesses that develop creative content strategies that tap into themes that are culturally relevant (and topical) to their audiences, will win.

People don’t go on social to see content about your small business, they don’t care about you or your small business.

They want to be educated, entertained and inspired. The sooner you realize that and start creating content that fulfils those needs, the better.

2. Have a Clear Goal

Social media marketing is the most confusing technique. To start with, you need to have a clear goal.

You need to know what you expect and measure the results you’ll achieve.

Without having a goal, you can’t succeed with social media.

According to Gabriel Shaoolian founder & CEO of Designrush.com, for any business owner is that before you decide to spend money on any expense, weather its marketing or getting an upgraded office space, is have a goal for it and be able to measure it.

For example, will the new office space help you attract new customers or new talent to join your team? If so, how would you measure the success?

Or will the new marketing spend increase online sales, time on site, repeat customer, etc.

Having a goal and being able to measure that goal is the key to making better informed decisions.

3. Call to Action

On a post, you need to have a clear to action that will guide your audience on what to do with your post.

Include a text link that’ll guide your audience to your landing page or a blog post. Below is a good example of Call to Action on Facebook Ads.

Mike Schiemer owner of Myfrugalbusiness.com says that, not everything in your social media marketing needs to be about a hard sell.

But you still need to get the point across that you are selling a valuable product or service.

You need to guide the follower or viewer with a clear call-to-action to show them how they can learn more or purchase your product.

Include a text link, include a link in a picture / video, or verbally mention a link that brings them to a landing page designed to sell.

There are too many social media accounts and campaigns out there that might be fun and popular but don’t generate any actual leads or sales.

4. Use LinkedIn for Lead Generation

Is LinkedIn still important in 2019 and beyond?

Simple answer:

Absolutely, YES.

LinkedIn is a powerful platform that can connect your brand to the right people. If you want to increase your sales online, then you need to add LinkedIn in your social media campaign.

Question is: How can you increase your sales online?

Simple.

Do a word of mouth marketing with your contact. If your product of service is good, then expect a viral marketing from your contact.

Jennifer Segerius reiterates that, there’s a real power to be found in LinkedIn, if you use it right!

If you reconnect with your old contacts, you can grow your brand through the word-of-mouth marketing. That is why it is a brilliant medium to use for lead generation.

So, if your LinkedIn marketing strategy is not updated with a clear headline and call to action and it is limited to a personal profile—especially one with an out-of-date, bare-bones resume—it’s time to up your game.

Add a 30 second commercial to your profile, and really stand out from the crowd!

5. Go Where Your Audience is

You need to identify and locate where you active audience hang out. Before you jump in where they hung out, you need to do i.e 5 things:

  • Identify your ideal customer
  • Determine your audience size
  • Survey your customers
  • Research online behavior
  • Find and connect with your customer

Yes, the above points are very crucial in locating your potential customers.

In a snapshot Rieva Lesonsky Smallbizdaily.com advises that:

  • Small businesses must participate
  • Go where your customers are
  • Go where your competitors engage
  • Create a plan. Social media can be a time suck—so you need to schedule what you’re going to post & when.
  • Monitor your responses. Remember social media is a conversation—not a broadcast medium. Engage with people, talk with them, not at them.
  • Measure your effectiveness. What’s working & what isn’t?

6. Hire a Performance Marketing Expert

If you want to scale your social media marketing, I’d recommend you hire a marketing expert who’ll help you determine what the cost of acquiring your customer is.

Knowing the customer acquisition cost is a vital benchmark that can scale your business.

Here’s what Bobby Stemper founder of Tryadhawk.com has to say:

I think the number one thing small business owners doing online sales can do to increase revenue is to work with a performance marketing expert to determine what their customer acquisition cost is using different paid advertising platforms like Google, Facebook, and Instagram.

By working with a software-driven digital marketing agency or in-house professional, you can establish those benchmarks and figure out if this can be the silver bullet to help you scale sales online.

7. Build a Strong Relationship

Creating a strong relation with your audience, is a GREAT way to establish a strong presence on your audience radar.

Engaging with your audience 3-4 times will help you get you notice.

According to Uwe Dreissigacker, Founder of Invoiceberry.com, social media is an essential tool in engaging with and establishing a relationship with potential customers, but it’s an ROI that takes time.

Once you establish a strong presence, the next thing you want to do is develop and nurture a relationship – so that your customers fall in love with your brand (mostly through your content which should be relevant to them).

Once you get the ball rolling and get them to trust you, you can start targeting them through relevant ads that push them to a purchase.

8. Shorten the Lifetime of Your Facebook Ads

I reached out to Chris R. Keller founder of Facebookmarketing.ca and here’s what he told me:

Our number one actionable tip that many people are not doing that we tell people they can easily do and get big improvements from is shortening the time span of their Facebook ads.

Often people will want to run an ad and do them once a week. When doing this they will often have them span the entire week or run Monday to Friday/Saturday during certain hours.

Instead of doing this we would recommend putting the entire budget in one day or even one hour of one day.

The reason for this is Facebook’s Ad algorithm likes to show higher budgeted amounts per hour, so if you put your entire budget in one hour it will get shown significantly more and get many more clicks than if you have it span multiple days.

Another way to do this is to take your weekly budget and split it up 5 or 6 ways so you can run 5 or six different ads each with a smaller budget but also significantly shorter time span.

When clients do this, we find they almost always see a very nice jump to their results.

9. Create an Active Group on Facebook

Let’s face it:

It’s harder than ever for your content to go viral.

Bottom Line?

If you want to succeed in boosting your sales online using Facebook, you need to create an active Facebook group that’ll help you grow your brand.

If you want your Facebook group audience to read and buy your product or service, you need to share the right content that solves their problem.

Jeff Sauer founder of Jeffalytics.com reiterates that if you want to increase your sales online with social media, you need to create a free and open public group on Facebook related to your audience, build up a community by providing value, then market to those in your group through multiple methods (posts in the community about your products, messenger bots, email marketing) of opt-in communication to nudge your audience closer to making a purchase of your products.

Below is an example of active Facebook group from Problogger.com.

10. Forge Relationships with Social Media Influencers

Forging relationships with social media influencers is crucial to getting your story in front of the right audience.

Partner with the industry’s most influential publications and blogs to increase media coverage.

Social media influencer have a huge following and if you happen to get the right one, they can share your content and this can results to sales.

I reached out to Peter Gillett, CEO of Zuant.com and he is what he told me: Small business owners (SBOs) by definition are short staffed and have limited resources.

To compensate, they must leverage all media channels, including owned (website) paid, (advertising) and earned (PR), to disseminate their marketing messages.

After the initial content creation, marketers should post to the company blog on the website, crediting the original publication source if the article appeared in another media outlet first.

Then, with a few stylistic changes, the content (or a snippet thereof) should be shared on personal Twitter and LinkedIn feeds as well as those for the business using appropriate Twitter handles and LinkedIn references for cross pollination and SEO.

For lead nurturing, this same content should also be curated into a regular eNewsletter and shared with customers and prospects.

Over to You

I hope this guide helped you step up your strategy for increasing your sales online using social media.

Now I’d like to turn it over to you:

What was your best strategy for boosting your sales online?

Let me know by leaving a comment below right now.

Comments

  1. Sweet, thank you. I try my best to add personality to each post.
    I think this was said on a fizzle podcast…”your brand is what other people say about you”

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