How To Grow a SaaS Company To 100K Monthly Visitors by Creating a Long-Form Content

By Sophie Douglas January 15, 2022

If you were wondering what long-form content is, why you should generate it, and how this type of content can drastically increase the number of your monthly visitors, you’ve found the right place.

We understand how difficult it is to start. You’ve invested in custom web development and built a good SaaS app.

It took months to develop it from scratch and now you want to release it. It’s only natural that you want it to succeed.

While we’re sure you have some ideas on what good quality long-form content looks like, we’d like to give you a detailed guide on this type of content and provide some examples that should help you take things to the next level.

So, let’s go over the basics.

What is Long-form Content?

Long-form content is a type of content that goes into detail about a specific subject.

Bearing that in mind, a creator of this content should conduct thorough research on the subject in order to deliver high-quality content.

This content can be found in different forms such as articles, e-books, whitepapers, or guides.

Some also consider certain types of video content to be long-form, but that won’t be the topic this blog covers.

Naturally, you can’t deliver this kind of content in 500 words. For that reason, anything between 1000 and 7500 words is considered to be long-form content.

Why Does it Matter for SaaS Companies?

Content writing in the SaaS industry is similar to content writing in other industries.

However, there is also one big difference – its purpose.

SaaS content writing is always done to show readers how the product works.

Most often, it answers the following questions:

  • What are the features and advantages of using your SaaS product?
  • Why is your SaaS product better than some else’s?
  • Can you offer a use case for your SaaS product that your audience is not familiar with?
  • Which pain points does your SaaS product solve?

Long-form content is the perfect way to answer all these questions.

Unlike with short-form content, you have the opportunity not only to make a claim but also to convince your audience that you’re telling the truth by backing everything up with research results.

Long-form blogs also offer other advantages:

Higher positioning on the Search Engine Results Page (SERP)

Research conducted by serpIQ shows that the average number of words of content ranked in the top 10 search results is more than 2000 words.

Another research conducted by Hubspot also shows that for SEO, the ideal blog post length is between 2100 and 2400 words.

However, that doesn’t mean that every blog should be that long. Our advice is to Google your keywords and see how long other posts are.

If most of them are shorter, it probably means that people interested in the topic want shorter posts.

More social sharing

Social sharing is positively correlated to the number of words. This is confirmed OkDork in partnership with Buzzsumo.

Social sharing is important because it raises brand awareness organically, which can help you increase sales, acquire new clients, and stand out from competitors.

Now that you can fully grasp the importance of long-form content, let’s see what you can do to improve your long-form content along with some examples.

1. Give Your Visitors What They Are Asking For

You came here to get your question answered. You want to know the exact steps you need to take so that your SaaS company reaches 100K monthly visitors by creating long-form content.

You also want to see some examples and make sure it actually works. If you don’t find the answer you’re looking for, you will leave and never come back, right?

This rule applies to any long-form content you create. If your title says “5 steps to Create a Perfect Webinar Invitation” then your task is to provide exactly that – detailed instructions on how your visitors can create a perfect webinar invitation.

If you don’t deliver that, you simply won’t live to your full potential – 100k monthly visitors.

2. Narrow down Your Subject

Instead of going with a typical title such as “A Beginner’s Guide To…”, you should choose a specific question and then answer it fully.

Now, there are situations when it’s not a bad idea to go big, but that’s not the case with topics that are really broad and can’t be covered in just one blog.

For instance, writing a blog titled “A Beginner’s Guide To Marketing” might not be the best idea.

There are people that go to university to learn that stuff and a simple blog isn’t going to cut it.

As opposed to that, a blog titled “Social marketing on Instagram 101” may not be a more specific topic to cover.

3. Speak the Language Your Customer Speaks

If you want to speak the language your customers speak, you should get to know your audience better.

You can follow them on social media platforms, monitor the relevant discussions on LinkedIn groups, or read customers’ blogs, online articles, and discussion boards. See what they’re writing about and the expressions they use.

This will not only give you more information on the language your customers speak, but it will also give you an idea about their pain points and show your customers that you understand them.

4. Backup Your Claims

One of the most commonly heard advice in content writing is to state an interesting fact backed with statistics when you’re not sure how to start your blog post.

However, that’s a double-edged sword because not every statistic is actually interesting.

A sociologist Murray Davis wrote a paper in which he analyzed what requirements an idea must meet to be considered interesting.

He came to the following conclusion:

  • An idea is not interesting if it confirms your assumptions.
  • An idea is interesting if it counters your assumptions.

While it seems like a solution, sometimes that’s actually the problem.

People are not always ready to change their opinion.

They sometimes choose to stick to the wrong idea even though they know it’s wrong, which was confirmed by a study done back in the ’80, or even become more convinced they’re right.

The key to overcoming this challenge is to challenge a medium-held belief and give extremely detailed explanations and numerous evidence that supports your claim. The more – the merrier.

5. Work on the Aesthetics

While a good content writer can do a lot, formatting can also help you attract more monthly visuals and reduce your bounce rate (the percentage of users that visit your website and then leave without further browsing through it).

We advise you to:

  • Use line-spacing and separate your paragraphs. Paragraphs shouldn’t be longer than three lines.
  • Insert subheads, bullet lists, and images.
  • If possible, add an image at every scroll depth.
  • Make small changes in background coloring.
  • Change text positioning.
  • Add a table of content.

The goal is to make reading a breeze.

6. Optimize your content.

If you want to reach out to a lot of people, forget about social sharing. Google is the way to go!

According to Jumpshot’s research results, Google generates ten times the traffic of the second-place referrer.

How can you do it?

There is some common advice such as:

  • Optimize meta title and meta descriptions
  • Make your website responsive
  • Check the load speed
  • Use internal linking between
  • Use short URLs
  • Include keywords in relevant places.

While it’s a good idea to keep these things in mind, there are three more things you should do to optimize your content:

Pick a primary keyword based on pain-point SEO

The first step to doing this is to find customers’ pain point is to search for the problems they often complain about.

After that, search for the phrases they might Google to solve their problems and then run them through the keyword research tool that you like, such as Moz, Ahrefs, SEMrush, or any other tool.

For instance, if you were to write a blog on different types of CRM, a keyword research tool would most likely provide the phrases like:

  • Types of CRM
  • CRM examples
  • Types of pipelines
  • Strategic CRM
  • Operational and analytical CRM

However, it’s useful to find phrases that a CRM expert would search for because Google evaluates the quality of the content based on the E-A-T rule (Expertise, Authority, Trustworthiness). Then you can use them in your blog content to increase your SERP.

Google the phrases yourself.

Instead of solely relying on search tools, type in the phrases you had in mind and see what comes up on the Google search results.

If you notice that the results are off in the way that they’re not related to what you had in mind, we suggest you skip the phrase and find a better one.

Also, don’t forget that your content should be refreshed from time to time if you want to increase your blog traffic.

Note that there are cases when you should turn to another channel instead of Google:

  • You don’t need too many people to keep your business going
  • Your customers are don’t often turn to Google for answers to their problems
  • You’re in a new industry and no one is searching for things related to your product yet
  • You need to reach the masses in which case a big PR campaign or TV ad spend are probably most efficient
  • There’s a more efficient channel for your business

How ActiveCampaign did it

A good example of great content marketing is set by ActiveCampaign on numerous occasions.

They increased their blog traffic tremendously in a very short period of time by generating long-term content optimized for search engines.

They went from 8765 monthly visitors to 119037.

Here are their impressive month-over-month (MoM) growth rates:

  • June to July 2021: 25.09% MoM
  • July to August 2021: 19.66% MoM
  • August to September 2021: 27.67% MoM
  • September to October 2021: 20.49% MoM
  • October to November 2021: 30.15% MoM

Their 6000-word blog Welcome Email Series:

A 6-Email Welcome Sequence You Can Steal delivered exactly what the visitors searched for and increased their blog traffic pretty quickly.

Here are the results ActiveCampaign posted in March 2021 regarding this blog:

  • It got 9365 visitors from the moment it was published (mostly from Google), and 1333 in the last 30 days
  • It ranked no. 1 for 19 keywords, including “welcome email series” (according to Moz)
  • When they offered it as gated content (a type of content that visitors can see after providing information on themselves), it contributed 2200 leads in 28 days (a 3.2% conversion rate). The conversion rate had also increased to 4.5%.
  • They created a landing page offering a downloadable version of the post. When they sent paid traffic to the page, the traffic converted at 15+%.

This blog also got some positive feedback on Facebook.

With their blog CRM vs. Email Marketing vs. Marketing Automation: Is The Difference Important?

ActiveCampaign showed why narrowing down the subject is the way to go.

Namely, instead of going with the typical “A Guide to CRM Automation”, they chose a specific question and offered a detailed answer.

The analytics showed that the phrase “CRM vs email marketing” (the post was first optimized for that phrase) is only searched 10 times a month. It also ranks first for that phrase, but it also:

  • Attracted 321 visitors in 30 days (a lot more than what was expected based on normal keyword research)
  • Ranked for 135 keywords related to CRM and email marketing in general (according to Moz)
  • Brought in the single largest customer from content in 2019.

ActiveCampaign also showed the importance of periodically refreshing content. They refreshed their blog post on “abandoned cart emails” so that the post fits better to what people were searching for (examples of abandoned cart emails).

Before the update, it was getting 22 visitors per week, while after the update, it got 1000 visitors per week.

Conclusion

If you want to get to 100K monthly visitors by creating long-form content, you should ensure that:

  • Give your visitors exactly what they want along with an instruction
  • Choose a specific topic instead of a more general approach
  • Speak your customer’s language if you want to show you are empathic
  • Provide adequate proof for what you claim
  • Work on your formatting
  • Optimize your content for search.

Remember that nothing is keeping you from reaching your goal because you have what it takes to succeed.

So, what do you think, are you going to try the strategy?

Comment down below.

The following two tabs change content below.

Sophie Douglas

Sophie Douglas is a digital marketing specialist and a journalist based in Columbus, state of Ohio. Her characters are passionate, innovative, and ambitious. Before becoming a writer for DigitalStrategyOne, she was writing short stories, screenplays, and directing short films.

Comments

  1. Amit Biwaal says

    That’s another amazing post on “billacholla.com”.Thanks for that dude. All of the tips which you mentioned are very helpful while blogging. I must follow all of them while blogging.

    In short, there is a lot to learn in this blogging world. Keep learning and keep sharing is the only rule of successful blogging.

    Anyways, that’s an amazing post. Keep up the great work. All the best.

Speak Your Mind

*