Are you a small business owner looking to drive more business and make more sales?
If yes, then this blog post is right for you.
One of the best marketing strategies for promoting a small business is through creating a killer whiteboard video.
Whiteboard video gives you the chance to showcase and convey your brand in an engaging way.
Plus, it also explains what your product or service does and why people ought to buy it.
If you take advantage of investing your budget in whiteboard video production, you’ll be able to grow your business and generate more sales.
In this post, we’re going to take a look at how you can market your small business through whiteboard animation video and subsequently drive more sales.
I’ll also outline some of the methods you can use to expose your animated video to the right audience.
By the end of this post, you’ll understand why creating a killer whiteboard video is the best strategy in marketing your small business.
If you want to succeed
Step #1: Survey Your Readers and Know What They Want
Before you start creating your whiteboard video, you need to understand what your audience really wants.
This will help you create an engaging video that will make your potential customers buy from you and subsequently boost your conversion rate.
If you want a tool that can help you ask your potential customers questions, then you can use Qualaroo.com
Qualaroo will make it easy to survey specific groups of website visitors to gain qualitative information.
Plus, it will help you get a clear picture of who your customers are, and what they’re looking for on your site.
If you want to create a better script, you can ask questions such as:
- What’s your number 1 reason you are not buying from me?
- What’s your biggest concern with this product or service?
- What can we do to help you?
- Is there anything that is unclear with this product?
By getting answers from the above questions you will have a better understanding of what your customers want and what to include in your script.
Step #2: Start Writing Your Script
Now that you know your customers concerns, it’s time to write a script.
When writing your script, make sure you address their specific problems by showing how your product or service can be used to solve the issue.
Secondly, mention your product or service at the end, encouraging people to check out what you have to offer.
And lastly make sure, it’s less than 2 minutes.
CrazyEgg.com is an example of a business that managed to earn an extra $21,000 in monthly income with an explainer video and it was because of the script.
If you want this kind of success Crazzyegg.com had, you need to make your script perfect for your potential customers to understand.
If you want to write a perfect script, use the below tips:
- Explain what your business does.
- Explain the problem your potential customers are facing.
- Use the language of your customers.
- Explain specific features of your product or service.
- Tell your customers to buy or signup from you.
- Make sure to answer your customers concerns
Step #3: Work on Animation
Now that you’ve a better script, it’s time to sync animations and illustrations together along with the sound effects and background music.
If you want software for making whiteboard videos, you need choose the right tool that will help you come up with the best video animation.
I’ve found that this post from Quora.com can help you choose the best free software for creating whiteboard animations.
In a quick guide, use the blow tips to create a powerful whiteboard animation:
- Plan your drawing: You need to create a plan that will be engaging, inspiring and entertaining.
- Set up everything i.e. the camera, the whiteboard and lamps.
- Turn on the camera and start drawing or you can get a good video scribe to help you in drawing.
- After you’ve finished drawing, turn off the camera and import the video into your software of your choice.
- Lastly you can use video editing feature to vertically flip the video. You can add background music to make your video inspiring and motivating.
If you want your animation video to get a standing ovation, then use the above tips.
So, if you want to make your own whiteboard video that can boost your conversion rate, then you need to take time and do all of the steps I have mentioned above.
But if you don’t have the time and resources, don’t waste your time and money to create one.
Marketing your small business with whiteboard videos are not for starters or for jokers, it’s a serious business marketing strategy that is used by big companies and influential entrepreneurs.
But if you are willing to spend money to get things done, you can hire a whiteboard video company that will help you get things done in a professional way.
I’ve found that Ydraw.com a professional video company that can help your small business create and an engaging whiteboard video and subsequently increase your conversion rate significantly.
If your goal is to grow your small business by generating more sales, brand awareness and driving more traffic, then you can’t go wrong with Ydraw.com
In fact, Bluesafesolutions.com.au released their first video in 2013 which closed around 70k of business within 10 working days, which was all from traffic directed to their landing pages with the videos doing the explaining.
Ydrwa is a powerful whiteboard animation company, because it can help you tell your story while subsequently creating an inspiring an animation video.
Step #4: Promoting Your Whiteboard Animation Video
There are many ways to promote a whiteboard animation video and there is one way that has the potential to drive great results.
And that is: YouTube Ads
You can use YouTube Ads to market your whiteboard video on YouTube.
Promoting your whiteboard video through YouTube Ads, can help your small business reap the benefits that YouTube has to offer.
In fact, Zagg.com used YouTube Ads and they managed to achieve a 75% increase in conversions
If you’re going to use YouTube Ads, make sure your video animation is properly setup and is able to engage potential customers effectively.
YouTube Ads will help your whiteboard video to get in front of potential customers.
If you want to protect yourself from losing money, you need to know what you are doing.
That means: You need to have a compelling whiteboard video and the skills to target your ads in the right way.
Use this guide from Neil Patel it will help you learn how to use YouTube Ads to grow your small business.
Neil Patel’s guide will give you everything that you need to get started today, in less than an hour.
It’s an incredible YouTube tutorial and I know you’ll love it.
Now It’s Your Turn
Now that you have seen how you can market your small business through whiteboard animation video, I’d like to hear from you.
Do you have any tips to share when it comes to marketing a small business through creating a killer whiteboard video animation?
Please let me know in the comments below.