Moosend Review: Is This Email Marketing Software Worth The Money?

By Rhonda Martinez January 2, 2022

This is a SUPER in-depth review of Moosend.

In this post I’ll show you, Moosend:

  • Tracking & Analytics
  • Integration
  • Sign-up forms
  • Automation
  • Campaign creation
  • List management
  • Customer Support
  • Lots more


Let’s dive right in.

Moosend is a marketing software that focuses on automation and email marketing.

It includes a vast variety of tools and integrates with many other solutions.

Thanks to an easy intuitive interface, everyone can use Moosend to:

  • Automate email marketing
  • Segment lists
  • Track campaign performance


Moosend also comes with various email templates and subscription forms for WordPress.

Many marketers, even those who already know the most popular solutions in the market, have a hard time trying to find a solution that would have all the features that they need to run successful campaigns and be cost-effective, at the same time.

If you’re looking for a low-cost and easy to use automation solution with numerous powerful tools and customizable templates, this post might be interesting to you.

Although there is a lot of email marketing software in the market, it can be really difficult to find a solution with a good price-functionality balance.

Moosend is a great solution that enables you to benefit from numerous useful features, while also being able to save money.

Although Moosend is a relatively new solution, it has the potential to compete with well-known programs like MailChimp.

For example, if you have up to 25,000 subscribers, MailChimp will cost you $150 per month, while Moosend will only cost you $80 per month.

Besides, if you only have 1,000 subscribers, you’ll be able to use Moosend for free.

Despite the difference in prices, Moosend offers similar features, like:

  • Advanced segmentation
  • A simple drag-and-drop editor
  • Automation.

This review will be useful for everyone who is looking for an affordable alternative to expensive email marketing software.

So let’s take a closer look at Moosend so that you can understand whether or not you should start using it.

What is Moosend?

Moosend is affordable yet effective email marketing software intended for different types of businesses.

This solution will be appreciated by both small businesses and large enterprises.

It has a simple interface combined with an extensive set of powerful tools, including automation tools.

Email marketers can use Moosend to streamline their work and to increase the efficiency of many processes.

This solution can help you manage your subscribers and build strong relationships with your customers easily.

“One of the main advantages of this program is its usability. The interface is easy to navigate, and you can create marketing campaigns quickly thanks to an intuitive drag-and-drop editor.

Various customizable templates can save you a lot of time because you won’t need to design all your emails from scratch,” added Linda Stewart, email copywriter and marketing manager at

“This solution also offers numerous automation opportunities. Even if you opt for a free trial, you’ll be able to take advantage of advanced automation functionality.”

Moosend automations are based on a visual workflow builder, which includes lead scoring, abandoned cart reminders, and welcome emails.

You might also appreciate a library of pre-configured automations that will simplify the setup process and save you a lot of time.

Generally, Moosend is an email-focused solution. However, its capabilities certainly go beyond the traditional functionality of email marketing software.

This program was designed as an all-in-one solution, so there’s no surprise that it also features sign-up forms and landing pages.

Is Moosend Free?

Yes, you can use Moosend for free.

If you want to try this solution, you don’t need to opt for a free trial. Instead, you can opt for the Free Forever plan.

However, you only can create a free account if you have up to 1,000 subscribers.

The free pricing plan will be appreciated by small businesses and entrepreneurs who want to run effective email campaigns but have a limited budget.

In this case, Moosend can be a perfect solution because the free plan includes all the functionality except landing pages.

As the list of your subscribers grows, you can upgrade to the Pro plan, which costs from $8 per month.

In this case, you’ll be able to use landing pages and benefit from priority support.

Large enterprises can also opt for a custom Enterprise plan so that they can use custom reporting and additional authentication features.


  • Moosend offers a Free plan that includes a lot of great functionality. It features unlimited emails, multi-step workflows for automation, countdown timers, reporting, analytics, and chat support.
  • You can also opt for a Pro plan, which starts at $10 per month billed monthly or $8 per month billed annually. This plan features landing pages, phone support, transactional emails, an SMTP server, subscription forms, spam testing, and email heatmap analytics.
  • The Enterprise custom plan will be the right choice if you need some additional functionality and services, such as a dedicated IP, strategy optimization, custom reporting, SSO and SAML, an account manager, and help with migration and onboarding.


1. List Management

If you’re looking for a reliable email marketing solution, you should think of how easily you can add new subscribers or transfer the existing ones.

Moosend offers several upload options for your mailing lists. You can copy and paste the necessary contact information and quickly import your contacts from Google.

Besides, this solution is Excel and CSV compatible.

If you want your marketing campaign to be effective, you should also segment your audience, and Moosend enables you to build targeted lists based on detailed information collected from your subscribers.

For instance, you can use your subscribers’ birthday data to wish them a happy birthday with personalized emails.

You can also add custom fields, such as time/date, text, checkboxes, dropdown lists, etc.

All these features are customizable.

Once you’ve gathered the necessary information about your subscribers, you can segment your list based on different factors, including the details of your customers’ on-site behavior.

A great thing about Moosend is that, if the same subscriber is present in several lists, they will still be counted as one subscriber towards the subscriber limit of your tariff plan.

2. Campaign Creation

No matter whether you need to launch a newsletter or a promo campaign, Moosend will help you do it easily.

Even if you’ve never created an email campaign before, you’ll be able to do it quickly by using a step-by-step Campaign Creation Wizard.

First, you should select the type of your campaign (A/B test campaign or regular campaign).

If you want to start an A/B test campaign, you can also choose different options.

For example, you can test the subject lines of your emails, their content, and other aspects.

Once you’ve selected the type of campaign and the necessary subscriber list, you can use a drag-and-drop editor to design your emails.

This editor is extremely easy to use so it will be appreciated even by beginners with no coding skills.

There are dozens of built-in templates for different kinds of businesses, from eCommerce stores to real estate.

The templates are customizable, and the editor is intuitive.

It displays the code next to a visual builder so that you can see the changes in real-time.

Moosend also offers countdown emails so that you can encourage your subscribers to take action quickly.

For example, you can include a timer in your emails to promote an offer that expires soon or an event that’s about to start.

Moosend also features several tests that will help you evaluate and improve the design and deliverability of your emails before launching a campaign.

Besides, a spam test will help you make sure that your emails won’t end up marked as spam.

3. Automation

Moosend automation features are available for users of all tariff packages, including the free one.

Thanks to automation, you can send emails to the right audience at the right time.

An easy-to-use workflow builder enables you to design your own automations based on different triggers, actions, and conditional steps, which work as filters for triggers.

For example, you can split your automation based on the weather conditions in your recipient’s location.

This way, you can remind your recipients to put on a coat when it’s cold outside.

Of course, you may not need such a filter, but it perfectly illustrates the precision of filters that Moosend offers.

You can also choose from among numerous predefined workflows, or Recipes, which include thank you emails, abandoned cart campaigns, welcome emails, special offer reminders, etc.

4. Sign-up Forms

Perhaps, the weakest feature of Moosend is its signup forms because these forms are pretty basic compared to those offered by more expensive email marketing solutions.

However, you can still get sign-up forms for free and embed them on your website to get more subscribers.

The only drawback of Moosend forms is that they might be quite difficult to customize if you don’t have the necessary coding experience.

However, if you’re familiar with HTML, customizing them won’t be a problem.

Besides, you can use custom fonts and countdown timers. Moosend also allows you to use advanced targeting options.

For instance, you can choose on which devices your forms will appear, and what users will see them, based on their location and operating system.

5. Integration

Moosend integrates with more than 100 other programs so you won’t need to learn to use new tools when migrating.

Moosend’s integrations can be used for lead validation, eCommerce, CRM, and lead generation.

This solution comes with a direct SMTP service that can natively integrate with:

  • WooCommerce
  • Magento
  • Zapier
  • Facebook Lead Ads
  • Mailoptin
  • Bouncer


6. Tracking & Analytics

Thanks to the Moosend tracking feature, you can stay up to date about your prospects’ behavior on your website.

Behavioral analytics enable you to see the whole picture and understand how exactly your website visitors interact with different elements of your website.

Another great feature of Moosend is the reporting section where you can get all the necessary data on clicks, opens, unsubscriptions, and bounce rates.

The reports are easy to read and precise. You can select specific campaigns to check individual subscriber activity, monitor the geography of views, and compare mobile and email client tracking.

Thanks to these features, you can better understand your audience and adjust your next campaign accordingly.

7. Customer Support

If you visit the Moosend website, you’ll be able to get answers to any of your questions by using a live chat.

When opting for the Free Forever plan, you also get chat support.

However, if you want to call a support representative, you will need to upgrade to the Pro account.

The Enterprise plan also enables you to get an account manager and priority support.

Over To You

Moosend is an affordable all-in-one email marketing solution that will be especially appreciated by small businesses and entrepreneurs who have limited budgets.

Nevertheless, it can also be a great solution for big companies with up to 200,000 subscribers.

The Free Forever plan comes with all the necessary features that you might need to run a successful email campaign, and other pricing options enable you to use additional premium features, such as custom reporting and landing pages.

We hope that this Moosend review will help you understand whether or not this solution meets your requirements and needs so that you can make an informed decision.

If you’re looking for affordable marketing software that is also easy to use, Moosend might be a great choice.

So that’s it for my Moosend review.

Now I want to hear about your experience with Moosend.

What do you like about it?

What do you think they need to improve?

Let me know by leaving a comment below right now.

The following two tabs change content below.

Rhonda Martinez

Rhonda Martinez is a marketer, blogger and freelance brand manager. Rhonda is passionate about everything that is related to marketing communication, branding and social media. You can follow her on Twitter to read more about her work.

Latest posts by Rhonda Martinez (see all)

Speak Your Mind