How To Jump-Start Your PR Campaign Using PressFarm PR Software (Case Study Included)

By Bill Acholla November 13, 2020

Did you know?

More than 540,000 businesses start every month.

Yes, you heard that right! So, if you’re planning to kick-start your tech startup, you are in for some fierce competition.

Unless you start your business with a concrete marketing strategy, you will most likely get lost in the shuffle.

You don’t need that, do you?

If you are willing to take the leap to kick-start your own business, you might as well do it the right way.

How can you do that?

Three things can make all the difference:

  • Right PR campaign
  • Right advertising, and
  • Right digital marketing

Of course, there are numerous other aspects that you need to get right.

However, if you can tick off that checklist, it will give you a good foundation to work with.

Out of all these, Public Relations (PR) campaign is arguably one of the biggest driving forces.

After all, you would want to start on the right foot with your audiences.

And that is where smart PR campaign tools like Pressfarm PR software come to your rescue!

Today, we will discuss everything there is know about Pressfarm PR software and how you can use it to jump-start your startup and increase sales online.

What is Pressfarm PR Software?

Startups need to start off with a bang! There is just no other way to stay on top of the game except for making an impact on your first outing.

And, what better to achieve that than through great media and press coverage?

Press release writing is unquestionably the quickest and also the most effective way to reach out to a broad audience at once.

It is one of the most reliable content marketing resources that can help boost your business reputation out of the gate.

Now, in most cases, you will see that startups keep an in-house team to take care of the media coverage, which is great.

However, the problem with this is that it requires a good deal of time and effort.

To begin with, you have to know how to find journalists (the reliable ones) and bloggers to put the spotlight on your startup venture.

Now, that may sound simple, but it’s not. Seeing as you need to make as much impact as you can, pouring all your time and effort into PR marketing isn’t exactly smart. This is where the Pressfarm PR software comes to your rescue!

Pressfarm is a media database that assists startup businesses to find journalists and attract media coverage.

In a way, it offers a one-stop solution to all your PR campaign needs, so you can focus on other important things.

Pressfarm is one of the most reliable names in the PR market. It represents some of the biggest names and brands in the market.

With it, you can get access to more than 20,000 active journalist contacts. Simply put, it helps tech entrepreneurs to find journalists with just a few clicks.

So, if you’re looking for an efficient and hassle-free way to boost your brand growth, Pressfarm is the way to go!

Why is press release writing crucial for your startup?

Why is press release important?

Well, let’s put it this way:

It is your first impression.

And, need we remind you of how crucial initial impressions are?

But that is not all.

Startup PR is much more than just sugarcoating your business.

Also, contrary to what many may believe, Press releases are more than just another SEO tools.

If anything, they are a form of branding tools that help put your startup on the map.

Here are some key reasons why press release writing is crucial.

1. It makes your startup look credible.

When you first unveil your business, it arouses a certain degree of curiosity amongst the consumers.

They want to know what you bring to the table and what they can expect from you.

A lot of them will want to jump on your bandwagon just to test the waters.

But before any of that, you need a medium through which you can build a robust initial reputation.

That’s the job of a great press release writing.

See, when your business is new, people turn to press release reports or blogs to find out more about it.

If they see/read something they don’t like, it makes a dent in your business even before it takes off.

And that is why you need something like Pressfarm to help make your startup look credible.

2. It helps generate leads for your business.

Leads generation is the first critical step towards building a successful business.

Unless you have a magic wand that can draw customers right at your doorstep, you will need an effective lead magnet.

And that is where things can get tricky for a tech startup.

To establish a reliable lead magnet, you got to have something to show for.

Consumers need to be at least familiar with your service or product.

Either that or you need to hire a reporter that can arouse enough curiosity even before they get their hands on the actual product/service. The latter one is what great press coverage does for you!

A good press release writing instantly connects with your target audience and gets them hooked.

The rest is all about delivering what you promised and spreading good word-to-mouth reviews.

3. Builds your brand image

One of the latest reports by Pew Research shows that more than 89% of Americans get their local news online.

What does that mean for your startup?

It means you have a crazy number of potential customers waiting at your disposal.

It also gives you the perfect opportunity to build a positive brand image amongst the general public.

The best way is to ensure your press release gets featured in a major publication or website.

The reason is that these publications will already have a good number of daily readers. As a result, it helps your startup to get more exposure at once.

4. Affordable Cost

When you start your own tech venture, you want to come out swinging right out of the gate.

What this means is that you will most likely have to empty your pocket on marketing and advertisement.

After all, those are the only ways to put the spotlight on your business. Press releases do the same thing for you but at a much lower cost.

You can just outsource it to a third-party PR service provider, and they will take care of the rest.

You can get access to a large number of reporters, bloggers, and influencers to do the talking for you.

Once you determine your target audience, the writers take care of the rest. You can also select the publication of your choice as well.

But keep in mind that top-level publications and blog sites may cost more than others.

5. Boost sales

The most intriguing aspect of press releases is that it can help generate sales online. The trick is to feed on the interest of your audience.

Know what they are looking for or what they expect from you. Other than that, also make sure you offer something unique and practical.

Something that helps solves their problems. Once you have those boxes ticked, your chances of generating sales increases by a substantial degree.

Just look at Tesla Cybertruck. The latest report suggests that the vehicle has garnered over 650,000 pre-orders to date.

What’s baffling about this report is that the Cybertruck has yet to officially enter the roads.

One of the biggest driving factors behind this success is massive media coverage.

When Elon Musk unveiled his Cybertruck project, every media outlet was talking about it.

Besides, the product itself was unique and special in all the right sense, which helped a lot.

To cut a long story short, good media coverage and unique products/services can do wonders for your sales.

Features of Pressfarm PR Software

1. Fair pricing

Pressfarm PR prides itself on offering the market-best pricing for its incredible press release services.

The entry-level plan starts from just $90, which is cheaper than most other competitors.

Their mid-tier “Launch” package costs $180, while their flagship “campaign” package costs $480.

Even with their lowest package, you can get access to about 100 PR contacts/month.

Aside from that, you also get around 500+ media list for your initial PR outreach.

Their team of experts proofreads and reviews your press release to give you a fair chance at distribution by the agency.

Simply put, their lowest-end package should be more than adequate for small business marketing.

2. A diverse pool of Journalist and outlet contacts

With Pressfarm PR, finding your ideal outlet or reporter is as easy as it sounds.

The software’s database gives you access to a diverse pool of professional reporters that can write top quality reviews and press reports for you.

Pressfarm boasts of over 75,000+ media outlets, which you can browse through and select with ease.

You can search for contacts and outlets manually. However, Pressfarm also provides the necessary assistance to help you find the best people for your startup.

It will select the right people from various niche, publications, and categories best-suited for your needs.

3. Press release templates

As a tech startup, it is highly unlikely that you may be aware of the specific guidelines and writing styles that can make you stand out from the competition.

Pressfarm has you covered here as well. They not only give you access to a continually growing media database but also helps you create unique content.

They do this by offering press release templates.

You can find press release templates for a broad range of occasions, from standard press releases to news, launches, and events. It basically covers every situation where you require press releases.

What’s even better is that Pressfarm creates your press release writing from scratch if you choose their Launch or Campaign package.

So, you would not even have to worry about writing the press release in the first place.

4. Assured success

Over the years, Pressfarm has created quite a reputation for itself. In fact, Postfunnel ranks Pressfarm amongst the top 10 PR agency tools in the market.

Ever since its inception, Pressfarm has helped thousands of tech startups establish a strong groundwork.

Their success story extends to almost every type of business niche in the market.

Here is an example of one of their most recent PR success stories:

Pagely Success Story

Pagely is a WordPress hosting service provider. It hosts websites of some of the biggest names in the market including, Disney, Panasonic, and Comcast.

The website reached out to Pressfarm in 2018 to help carry out a media outreach campaign.

Pressfarm’s main goal was to guide Pagely throughout the outreach process and assist them in building a media list and email pitches.

Pressfarm achieved the goal by putting some of the best journalists and bloggers to the task.

These bloggers and journalists had prior experiences interviewing and reviewing other similar web hosting services.

As a result, they were able to build an email list for Pagely from scratch.

Besides, they also helped create unique email pitch templates and guidance throughout the outreach process.

You can check out their press releases that were featured on several websites like Venturebeat, Associated Press, and eWeek.

Key Takeaway

PR campaigns are more than just another SEO tools to boost your startup business.

They play a crucial role in making your tech startup look credible and helps build a positive brand reputation right out of the gate.

The key takeaway from all this is that you need to start taking PR and press release writing seriously. A good media coverage can do wonders for your startup business.

Pressfarm is one of the best and most reliable PR agencies in the market.

They have years and years of experience working with tech startups and helping them from the ground up.

They make finding market-leading reporters, bloggers, and influencers a breeze and helps you to create quality press reports from scratch.

Over To You

A PR campaign is the “IT” factor that can either make or break your startup.

You do not need to look too far for some magic SEO tools to boost your business.

It can be as simple as hiring a third-party PR agency such as Pressfarm PR to take care of your startup growth.

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