5 Actionable Ways to Market Your Profitable Blog for Sale

By Jock Purtle November 1, 2017

I have helped countless entrepreneurs buy and sell profitable blogs.

Many of the people that come to me already know that they’re ready to sell and are looking for assistance to ensure they’re getting the highest possible valuation.

I help those blog owners gather up clear and accurate financials, traffic statistics and revenue history.

I also work with them to ensure the blog is positioned to maintain its competitiveness against other blogs in the market, as this will bring in a higher sale price.

While this all sounds very professional, there really are no set-in-stone rules when it comes to marketing and selling your blog. Figuide.com is a classic example of a blog that broke the marketing rules.

The site owner had very little money, time and emotion invested into the blog. He managed the entire blog himself and kept it simple, lean and highly profitable.

He didn’t even list the blog for sale and decided to sell it to his business partner, obtaining the first price he put on the table. Job done.

He found a plan that worked for him and he went for it.

Here’s another rule breaker. Back in 2008, Conde Nast Publications acquired Ars Technica for $25m.

The owner held out 10 years while looking for the perfect opportunity to sell it to the right buyer.

He bided him time as he wanted to ensure he sold to someone who could grow the site and continue delivering excellent content.

So if you’re thinking about saying goodbye to your blog, here are 5 different strategies for marketing your blog that might just work for you:

1. Public Marketplaces

Public marketplaces are a surefire way to sell a blog quickly. I’ve looked into these many times.

They’ll allow you to create a listing with the website’s details in it (traffic statistics, revenue streams, history and sales copy) and then put your listing in front of visitors that come to the marketplace looking for websites and blogs to buy.

The marketplaces, like Flippa, charge a small fee for the listing and a small percentage of the sale price as their success fee.

These are minimal when it comes to how quickly you start receiving offers.

That said, Flippa isn’t always the answer because it attracts a general type of audience.

The clue is in the name; it mainly attracts buyers looking to find an inexpensive website, often with a catchy domain name and then flip it for a higher price in a fairly short amount of time.

If your site is more niche then this might not be the solution for you.

There are also a couple of warnings I need to mention about these types of marketplace sites. One, there is the potential to get scammed.

I advise you to take your time. Research everything you can about your buyer and do not be pressured into giving away data or statistics about your blog until you are ready.

I always recommend that buyers and sellers be specific and put the sales terms and the method of transferring the site and the payment right into the sales contract.

I also insist on using an escrow service to facilitate the transfer. That way both of my clients are protected through the entire transaction.

The second area of caution is price. Buyers on marketplaces will typically offer a lower price than the blog is really worth.

I’m not saying don’t use a public marketplace. I’m just saying do so with caution and awareness.

2. Your Competitors

Going outside public marketplaces allows significantly higher offers. In my business, I typically reach out to various competitors working the same industry and niche to find out if they’re interested in buying the blog I’m selling for a client.

The competition is going to be a prime target for creating a list of potential buyers.

They already understand your market and niche and may be open to the opportunity of acquiring the blog to merge it with their own.

I find it best to build a list of 20 or 30 of the biggest blogs and websites in the same niche as the blog I’m selling.

Then, I will want to craft a message that highlights the best aspects of the blog and I send that message to each of the website owners on my list.

While the message I send does focus on the positive points of the blog, I don’t reveal all of the sensitive information about the blog until I have serious offers on the table.

I don’t want to give an opportunity for the competitors to replicate something from the blog for sale and thus lower its value.

3. Your Own Network

One highly effectively marketing strategy is to reach out to a network of buyers that I’ve built over the years.

After blogging for so long, you likely have also built up a network of colleagues, marketers, friends and possibly even buyers.

These can be a great resource for finding a buyer as each person in this network has their own network.  It’s exponential, they will do the marketing for you.

By letting each person in that network know that you’re selling your profitable blog, they can reach out to each person they know and start putting the word out.

4. Public Forums

Public forums are another area I can suggest for marketing your blog.

Public forums, like Warrior Forum and Digital Point Forums, are great for tapping into a wide variety of personalities and business types.

I can talk to both brand new bloggers and million-dollar business owners in the same message thread.

Each of those forums has areas where I am able to list a blog for sale. Once it’s listed, I get active on the forum in other areas, so I can drive traffic to the blog’s “for sale” thread and open discussions with potential buyers.

You still need to tread carefully as there are scammers to be found as with the auction sites. Use your judgment and exercise caution when revealing potentially sensitive data about your blog and its financials.

5. Social Media

I have closed quite a few deals by being active as I am able to reach out to people looking to invest in blogs and websites.

On social media, I look to tap into different entrepreneur-focused groups and market the blog there.

LinkedIn groups work particularly well as there are a number of established, active and well run groups aimed specifically at entrepreneurs and small business owners.

Additionally, as LinkedIn is business focused, you don’t have to worry too much about people being surprised or offended you are actually there to do business. Selling and networking aren’t dirty words.

It’s a great way to spread the word through a large audience of potential buyers.

As long as the blog is profitable and relatively hands-off, finding a buyer through message boards or in Facebook groups isn’t hard to do.

That said, unlike LinkedIn groups you tend to have to sift through more people who aren’t serious or who are just there to spam the group.

Ready to Market Your Blog?

Using the marketing strategies I’ve presented here, you should be able to get your successful blog in front of the right people.

There are a lot of different tactics that work. Unless you need to unlock cash quickly or you’re in a position like the owner of Figuide.com, you don’t need to jump at the first offer that’s made and you can try more than one strategy.

Remember, with marketing your blog for sale there really are no hard and fast rules.

Got any thoughts about selling a blog?

Please share with us your feedback and experience in the comments section available below.

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Jock Purtle

Jock Purtle is the founder of Digitalexits.com a digital business broker and entrepreneur. He hopes these ideas will help you if you are thinking about marketing your blog either now or in the future. Jock firmly believes it’s all about finding the strategy that works for you.

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