3 Simple Tactics You Can Use to Generate Search Engine Traffic to Your Blog

By Bill Acholla November 8, 2016

search engine traffic blog

Are you interesting learning how to generate search engine traffic?

In this guide, you’re going to learn just 3 processes that can help your blog attract search engine traffic without using black hat tactics.

Generating search engine traffic to your blog is not about learning search engines algorithms and doing things that make you a better writer, but understanding how people think.

The job of search engines is to give results that people will find useful; hence, developers continually update their algorithm to attain that goal.

Employing techniques that trick search engines may work in the short-term, but could eventually fail when a better algorithm is released.

Fortunately, you won’t have to rely on those.

You’re raring to discover the secrets to traffic-generation triumph, aren’t you?

Well, there’s no need to wait.

Here are the three foolproof tactics that will lead you to success:

1. Finding Untapped Keywords through Google Keyword Planner

It’s actually easy to find untapped keywords through Google’s own Keyword Planner tool (which, by the way, can be accessed through your Google AdWords account).

Here’s the screen that you’ll see:

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Using the tool is easy, as all you need to do is provide one basic piece of information – the URL of your competitor’s highly-visited page.

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Once you’ve keyed in the address, you’ll be provided with keyword ideas and their corresponding monthly searches as below.

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What should you do with those?

Simply check for keywords that seem to have the lowest average monthly searches (you’ll notice that they’re often the long-tail sort) – these are the ones your competitors barely pay attention to, despite being completely relevant to what is being discussed or marketed.

Now, simply integrate those keywords into your content or consider adding them in your PPC pursuits.

2. Creating the Right Content – Answer the Question

As you’ve probably learned while doing SEO training, not all search parameters will result in dissimilar article titles.

When a search parameter results in several articles with almost the same title, content becomes relevant to the search engine.

How can search engines rate the content’s relevance to the search parameter?

They base it on the proper use of keywords in the article.

And this is how you do it:

  • Find popular content in your niche
  • Use Good Ol’ Google

Type one of the keywords you found above into Google.

Let’s use “how to prepare for retirement” as an example below:

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What do you notice in the search results?

You’ll notice it consist of List Articles.

This means people are looking for numbers of ways of preparing for retirement.

In your case, what you’ll do is to create a list article that is relevant to your audience.

Back to our story.

A content that tries to answer a specific question will normally mention a relevant keyword or equivalent several times in the same article.

Having a long blog that mentions the keyword only once could mean that it is not the main point of discussion in the article.

However, search engines could also detect if the writer is intentionally flooding an article with choice keywords to rank higher in the results.

When writing an article, try to mention the keyword in the first paragraph and occasionally in the other paragraphs.

The number of times that a keyword should appear will depend on the length of the article.

If there is a need to use the same keyword on several paragraphs, try using equivalent terms instead. Do not forget to use long tail keywords in the content itself.

A great content will result in a long click. A long click happens when a searcher clicks on a search result and stays on that site to read the article or visit other links on the same site.

The searcher could spend some time on that site before going back to the search result to try another link.

If the article answers the question satisfactorily, the searcher may not even go back to click on another search result.

This is a good indicator that the content on that site is relevant to the search parameters and not just an article stuffed with keywords. Search engines will note that.

3. Using Blogger Outreach for Content Promotion

Search engines scan social media content and sharing articles on social media generate links to the blog.

More links to a blog can generate a higher ranking. People love sharing great content, and writing a good article is the best way to make them share it.

Still, there’s no guarantee that your content will end up being the topic of conversations even if it has unparalleled quality.

Well, here’s one way of increasing your chances – get in touch with bloggers. Not many content marketing resources give that suggestion, but it does work wonders as long as you have the right email pitch.

What makes a certain pitch better than others when it comes to convincing these online influencers? The answer’s simple – it praises the blogger, relates the content to the blogger’s niche, and only suggests tweeting or sharing in passing.

Don’t force or pressure them into marketing your content.

Make it seem like you”re asking their opinion regarding your piece’s quality, especially when it comes to informative value and timeliness.

Recommended Reading: 8 Ways to Get More Traffic to Your Blog by Shashank Gupta

Let me show you how to do it.

The first step is to use ahrefs.com or any other backlink checker to find all of the links pointing to the old content.

For example, use the above keyword that you found “how to prepare for retirement”

Take any page among the top 10 search results and analyze it with ahrefs.com.

For our practice, let’s use the below page:

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You’ll notice that great links pointing to the old page.

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Next:

Start emailing people linking to the old content (Huffingtonpost page) to let them know about your new piece of superior content.

Below is a word-for-word script that I normally use and it has generated into a positive response.

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Below was the response I got:

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Another response that I got

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Word of Advice:

Don’t expect 100% positive results, there are some bloggers will brush off your pitch.

But that one should not demoralize your outreach process.

This is one that I got from Linkedin.com

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Now its Your Turn…

Remember that the world of online marketing is becoming more and more human-centric. No longer should you focus on the intricacies of Google’s code.

You have to take note of people’s tendencies. Observe your competitors, learn about your target market, and scout for possible allies.

As Neil Patel said:

Sometimes all we need is to be surrounded by a group of others trying to do better. Click To Tweet

Don’t forget the basics in your pursuit, and never overlook the human element since it could very well lead you to the simple yet incredibly powerful traffic-generation tactic.

Do you recall that often-mentioned Jon Morrow quite?

Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can. Click To Tweet

Be smart and try the things you’ve read about in this article.

Once you begin to see results, seek other powerful human-centric solutions – particularly those that only become evident to the wise.

You just saw how well you can get targeted search engine traffic to your blog.

But for you to get value from this content, you need to take action on it.

If you have any question, feel free to leave your quick comment below.

Comments

  1. Good morning, thank you for this article. Very helpful indeed. More power and good luck.

  2. Very good piece, have one question though – how do you coma across finding a “URL of your competitor’s highly-visited page”?

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