9 Tactics You Can Use to Strategically Generate Search Engine Traffic to Your Blog

By Chris Wagner June 27, 2020
Search Engine Traffic on Your Blog

I’m gonna go out on a limb and guess that this isn’t the only article you’re about to read right now.

I bet there are a dozen other tabs open right around this one.

But again, who’s there to blame?

SEO is one tough nut to crack, and people try to take in as much information as they can that’s available out there.

Search Engines work on complicated algorithms that go through billions of webpages everyday, and then somehow find a correlation between the keyword typed & the new pages discovered.

In short, think of that door chasing scene from Monsters Inc. That’s pretty much how the Internet really works.

But there’s one very essential thing that needs good care, without which nearly every SEO strategy becomes pointless:

GOOD CONTENT.

Nail this one thing down and you’ve won half the battle. There is a very specific time limit that differs from user to user, under which he decides if your site/blog/article is worth the time or not.

Now of course, good content in itself is a very complex topic. It takes a lot of time & effort to master and it’s certainly difficult to teach anyone how to write engaging articles (guess it just comes with practice).

But what we can tell you are some of the other reasons that you could work out first & which could be hampering the traffic from reaching your site:

a. You’re probably following your heart

  • Now what we mean by that is that you’re probably not writing what people really want.
  • It’s very easy to lose track of what the norm is & go in your own rhythm. Not that that’s a bad thing but there certainly needs to be a balance between passion & pragmatism.

b. You’re ignoring Keywords

  • Remember this: Keywords are the ‘key’ to SEO. Search engines focus on specific keywords in an article and relate them to the query input by the user. It’s a simple tip but tough in execution.

c. Internal & External Linking

  • Linking makes your article, say ‘fuller’. External linking gives the user further reading which makes the article more authentic which makes you look like you know what you’re talking about. And of course, internal linking gets your site more traffic.

d. WordPress (?)

  • I’ve heard a lot of times that WordPress sites get more traction because they have easy-to index pages. And for good measure, WordPress is the world’s most popular website builder. Hence, it gets the latest resources to work with.
  • But it doesn’t mean you should switch immediately, WordPress subsequently has its own Pros/Cons as well. Besides you can self-index your pages as well.

e. You need to make shareable content

  • What’s sharable content? Content that aligns with the beliefs of the user about a particular thing. When a user feels personally affected by any form of content, he makes the conscious decision of sharing it with like-minded people such as himself.
  • Which of course, calls back to our initial point of making good content. The shares can simply be left to the user, your job as a content creator is to make an impact.

Now that you know what’s keeping traffic from reaching your site, let’s find out how you can actually generate some search engine traffic on your blog.

But before I dive into the tactics, there’s also another thing that generates traffic for your blog: Promotion.

Promotion is the obvious alternative to getting traffic from search engines.

Where search engines heavily depend on SEO, keywords, link building, scalable content, etc.

Promotion simply relies on either word-of-mouth or social media marketing.

If you are interested in promoting your blog too, we have about 151 tried & tested ways to promote your blog that you can probably incorporate along with your SEO strategy.

So finally without further ado, let’s check out 9 simple tactics that you can apply right now to generate search engine traffic for your blog:

9. Put SEO to Work

By this time you must be hearing this word in your sleep.

What it simply is, is making sure that the search engine knows about your content, recognizes your keywords, and ranks it higher in regular searches.

The aim of SEO is to make sure that the search engine befriends your site & content to give people exactly what they might be looking for.

But again, SEO is a multi-layered topic. Infact, there are in total 3 kinds of SEO that you need to look after:

  • On-page SEO is the optimization of individual pages by editing the content of the page as well as the HTML code. Due to this, pages become much faster to load & rank higher in results.
  • Off-page SEO includes everything that you can do other than directly touching your website. What’s that? This can mean every form of promotion like social media marketing, email marketing, link building, etc.

Also not to forget is indexing your website.

I’ve already talked about this in the WordPress section but to be clear, indexed pages are favorable to google’s crawling bots.

If you don’t know what they are, here’s a clue, but in short they are programs that serve the search engine with new pages everyday.  

8. Be Consistent

Google’s search algorithm loves regularity.

When there’s variation in the frequency of uploads, the bots stop paying as much attention to your site.

In practice, it is very similar to how Youtube’s recommendation algorithm works.

Now, I know that writing niche articles with careful keywords everyday is difficult.

Many people fall off the schedule relatively early which is why you need to become super-organized OR you can always hire other people.

If you feel a little iffy about this, remember:

“We Become What We Want To Be By Consistently Being What We Want To Become Each Day” Richard G. Scott

7. Comprehensiveness

A lot of people have a very vague idea of what it really means to be comprehensive, which is usually understood as writing ‘long’ articles.

But that is certainly not the case.

Filling your article with a lot of words isn’t hard, it’s about what you cover in those words that matters.

I’ve never come across an article that was good because it had a considerable length or had some fancy words in it.

In today’s internet landscape, one thing has become very clear: Skimming.

About 43% of readers simply skim through blog articles, which means that writers are challenged to provide the most value in the shortest time possible instead of lengthening the specifics.

6. Describe & Subscribe

After engaging someone from your target demographic, the next thing you need to do is very important: Make them revisit.

That’s the best way for your website to gain traffic. Afterall, the end goal is to build a dedicated audience that follows your blog.

Your subscribers can be the much needed force that can share your article on their socials.

The easiest way to do this is giving the option to subscribe as soon as a user enters your website. Pop-ups generally work when you’ve had the same user visit more than once.

For the users that enter your site for the first time don’t need to be reminded to subscribe.

It is better to be as covert as possible instead of reminding someone to subscribe as soon as the cursor hovers away from the page.

How does it work? Well, people check their emails everyday. They read. They reply. They delete (or sometimes only delete). If you can somehow get into their inbox, it’s a no-brainer that you will get some sort of attention.

5. Optimizing Snippets

Let’s get a little technical. I talked earlier, in the SEO section, about On-page SEO, where I mentioned how less code can make your site faster.

Now, Google had a limit on characters in the title tag, which has since changed.

Now you need to determine how many pixels the title will occupy. At the moment, 500 pixels is the limit which could be updated in the future.

With that said, mostly it’s hard to tell how many pixels your title will have, so the best bet is to use around 60-90 characters.

If you don’t know where to begin, then here’s an online snippet optimization tool that can put things in perspective for you.

4. Site Optimization

Site Optimization is a win-win for both parties.

First, optimized websites rank higher due to the crawler having to go through less code & could easily fetch pages for the search engine.

Second, it creates customer satisfaction.

When was the last time you were waiting for a site to load? I bet it wasn’t your internet’s fault.

A fast website simply enjoys more traffic. I just don’t want to keep boasting, so here are a few tips for site optimization:

  • Take care of on-page & off-page SEO
  • Use image compression
  • Nail down the page titles
  • Try site mapping

3. Google is Overrated

Around 3 billion internet searches go through Google every single day. Literally, everyone has lost sleep over trying to get under Google’s wing.

What you may not realize though is that overcrowding the same spot creates an influx.

Due to widespread competition, market saturation takes place, and hence, there’s less traffic to go around.

Bing & Yahoo are still a thing & believe it or not, people still do use them. They’re probably nothing close to Google, but you can set your foot where a few might’ve tried.

Now that doesn’t mean that you won’t meet your fair share of competitors here too (you aren’t the first one with this idea).

But regardless of the somewhat competition, you have some pros like being able to submit your website to Bing, you can use exact keywords if you want, social presence works better here than Google, and much more.

2. The Bio

Authenticity in the blog business is very crucial. It’s not very productive to go by an alias like you would on a forum, and certainly not useful in the long term.

A short & sweet bio defines you and your blog to your average skimmer deciding on becoming an ideal reader.

Below is a good example of BIO informatiom:

But there are certain caveats to this too:

  • Headshots work way better than that vacation photo. It needs to be of your face, not the company logo, icon, or symbol.
  • Saturation sharpens up all the colors in your photo. Now, it can’t be too much because it’ll turn the picture dark, you just need to appear clearer than the background.
  • Demographic rules everything. If your blog is about travelling, then you better not put something up with a suit & tie. The informal, the better. The goal is to appear relatable.

So the lesson here is to not only be authentic but also appear authentic.

The bio isn’t a huge part of the blog but search engines (& some people as well!) like to know who it belongs to.  

1. Smartphone Optimization

According to Statista, there are about 3.5 billion smartphone users worldwide, and are predicted to grow to 3.8 billion in 2021.

There’s a pretty good chance you might be reading this very article on a phone. Hence, many sites are ‘responsive’ or ‘mobile-friendly’.

Usually, to make a site responsive you need to refresh your site’s HTML code, it’s much easier if you use WordPress but before you go do that, here’s a few things to look after:

  • Invalid URLs which are the opposite of customer satisfaction.
  • Flash Videos/Apps that are compatible with the phone’s browser (more often than not, they should be).
  • Easy pop-ups that not only pop easily but are also easier to close.
  • Auto-size fonts that adjust with the screen size & width. Images are important too but people heavily intend on reading when they’re quickly looking up something.

Over to You

To properly round up this article the right takeaway would be to tackle every aspect individually.

Many people often dive into this field with a lot of enthusiasm in the beginning, which eventually fizzles out when they can’t figure out the smaller picture first.

These may be some simple tactics but their implementation will certainly take a while.

Try to be patient with content but more importantly, try to be patient with yourself.

That’s it.

 What do you think of the article?

Did any of these tips help you gain any traffic?

Or do you have any tips that you would like to add to the list?

Please comment down below & let me know.

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Chris Wagner

I’m Chris Wagner, Head of Content at Hostingpill.com. I regularly write about Hosting, Web servers, and WordPress. I have more than 9 years of Industry experience

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