30 Of The Best Local SEO Tools to Use in Your Small Business Marketing

By Bill Acholla August 15, 2021
local SEO software

Today you’re going to see my favorite’s local SEO software tools in action.

Specifically, I’ll show 30 software tools you can use to improve your local small business Google rankings.


Let’s dive right in.

When I started my local small business website, I knew then that I needed to know how to rank in Google to get better exposure.

I did my research but somehow I was not able to find the answer I was looking for.

I thought that local SEO tools were nothing more than things that could enhance the appeal of my site.

I knew then that they would be able to help me attract many local visitors to check me out.

I tried the suggested tools for SEO to make my business website run smoothly and was quite content with the amount of traffic (which I found out later to be poor) that I had.

For a few weeks, I was quite satisfied with my standing until a formidable competitor came.

In just a few days, my local ranking plummeted.

What went wrong?

I could only blame myself for not giving SEO enough importance back then.

So here I am today to give you the best free and paid local SEO and marketing tools that can help you in your campaigns.

A. Social Media Tools

Social media provides one of the best avenues to connect to your target audience or customer.

Social media tools can help you fine-tune your strategy and remain competitive.

1. Sniply

Snip.ly is a tool that you can use if you want to share a piece of content that a known personality in your industry has written and attract target clients to your site.

Instead of sharing the link where you found the article, you will now be using the Snip.ly link that contains the same page that also includes your brand presence.

The people that clicked the link to read the article should find a call-to-action at the bottom that can lead the reader to a particular page on your website.

Here’s a list of Snip.ly’s cool features:

  • Choose from the different Snip.ly types, such as button snip and image snip, and pick the one that suits your message posting preference.
  • Allows you to customize your themes, shortlink, domain, and many more.

2. Meetedgar

Edgar gives you the power to schedule and monitor your updates plus it lets you build an update library for your social media so you can use it time and again.

With Edgar around, you don’t need to deal with “disappearing updates” ever again.

Expect to gain a more efficient social media marketing when your updates attract more attention.

Edgar has the following neat features:

  • Automated social sharing maintains the freshness of your content.
  • Automatically re-shares your Twitter, LinkedIn, and Facebook updates.
  • A content library has unlimited storage and you get to keep all your updates.

3. Bulky

Bulkly is a social media automation tool for marketers and entrepreneurs who want to save time scheduling updates.


  • It helps in automating the process of adding status updates to your social media queues.
  • It helps you recycle all of your social media updates – automatically.
  • You can easily upload a CSV file of hundreds or thousands of status updates in just a few clicks.
  • It help you organize all of your social media posts into groups.
  • It allows you to create custom UTM parameters for every single group of social media updates you are sharing.

4. Sendible

Sendible is a well-designed software for entrepreneurs that allows you to manage your social media properly.

You can engage with your audience, measure ROI, schedule messages, and more.

With Sendible’s help, you will be able to design an effective social media strategy even if you can only spare a little of your time.

You will gain a lot of benefits with these recent updates on Sendible’s features:

  • Can let your clients have a chance to access a live report from their browser via the link that you share.
  • Has included editable modules or text area into the reports.
  • Yelp reporting widgets have been added so you can monitor your small business rating, monthly review count, and customer reviews report. Provide Twitter and Facebook reports.
  • It can help you maintain your presence on social media when you’re away from the office with their mobile apps.

5. Quuupromote

Quuu provides content promotion service and makes it possible for you to share your content across LinkedIn, Twitter, Google+, and Facebook at once.

Your content is being shared by people with followers or audience who are interested in your field of expertise.

It has the following features that you will surely appreciate:

  • Automated distribution of content.
  • Drive targeted traffic to your website and see an upsurge in your social media activity.
  • Use Hubspot and Buffer to get Quuu suggestions.

B. Content Marketing Tools

Content marketing can help you build meaningful relationship with local clients and visitors by providing valuable pieces of information for free.

Your worthy and engaging content may include webinars, podcasts, videos, blogs, and many more.

Local small businesses make use of content marketing to enhance brand awareness, grow their online sales, increase their customer base, and create leads.


Veed is a simple online video editor.

If you want to trim, filter, rotate, crop, add text, draw and more on your videos and don’t have time or the know-how VEED is the tool designed exactly for that.

We think video editing should be easy, simple and accessible to all.

It is designed for content creators, social publishers, dank memers and anyone who wants to get involved in making video content.


  • Users can collaborate on projects together.
  • Generate subtitle videos automatically with Veed automatic transcription tool.
  • Can apply stunning video effects to your video and make them stand out.

7. Curata

Curata has a content marketing platform that can help marketers attain the revenue and amount of leads that they expect.

It provides analytics to find out what works (by analyzing the page views and shares) to generated leads and returns that were influenced by content.

It offers these appealing features:

  • Ability to analyze sales pipeline and marketing impact.
  • Can easily integrate with sales automation, marketing automation, Google Analytics, and social media.
  • Can find out the best content that suits a particular audience.

8. Wishpond

Wishpond gives the users the ability to entice, handle, and cultivate leads to bring their conversion rates to a new height.

It includes apps to design various types of promos and contests to get the attention of target leads.

It offers the following helpful features:

  • Organize your leads according to page visits and email responses.
  • Turn leads into positive clients.

9. Easel

Easel.ly has thousands of design objects and infographic templates that you can customize so you can design and share your visual ideas with your audience.

You practically drag and drop the design elements and pick a template from Easel.ly’s library or upload your own background image.

You may find these features awesome:

  • Website and blog images creation.
  • Generate presentation slide and product info.
  • Create templates for email.

10. Lumen5

Lumen5 is an online video maker designed for brands and small businesses to produce engaging video content for social posts, stories, and ads.

Its highly recognized by top marketing experts like Julia Olennikova the Product Marketing Manager of SEMRush.

Some of the benefits you’ll get:

  • You can create amazing videos in minutes.
  • You can use it to turn blog posts into engaging videos.

11. Justreachout

Justreachout.io can help you find the right reporters and get your article published in your chosen publications.

Justreachout.io can search articles, blogs, and news to find journalists who have previously written something similar to your field of expertise.

It is important to come up with blog post ideas that can help you attain your goal.

You can take hold of the names of the journalists, contact info, and best templates that you can use to reach them.

You will appreciate the following features:

  • Email notifications that provide information regarding the journalists who write something about your competitors or niche.
  • Can track email pitches and provide information whether the email was opened and when.
  • Helps organize your media list.

12. UpCity

UpCity is a tool in SEO that can help you excel in the marketing game. It offers a step by step course to help you with your SEO and get you started.

It can help you monitor the keywords to track, the rank of your site, competition impact, and the keyword’s overall score.

UpCity includes the following features:

  • Full SEO technical support and website audit.
  • Research of competitive keyword as well as optimization of pages.
  • Real-time monitoring and reputation management.

13. NinjaOutreach

NinjaOutreach allows you to search for various influencers and bloggers based on search phrases and help you create a list that you can refer to when you need to manage outreach campaigns.

It is recommended to have catchy blog name to attract visitors.

Here’s a list of some of its features:

  • It allows many influencers in your niche.
  • It allows you to automatically contact the influencers via email.
  • It enables you to create personalized templates.

14. HARO

Help a Reporter Out or HARO has a straightforward pitching process that lets sources discover topics that have something to do with their industry, expertise, or experience.

It gives bloggers and journalists less sourcing time and more writing time.

Each year, HARO distributes over 50,000 journalist queries from valued media outlets.

Take advantage of the following features:

  • Ability to increase client reach using their clear-cut pitching approach.
  • Provides an efficient way to facilitate SEO campaign.

15. Contentmarketinginstitute

The Content Marketing Institute’s mission is to take the practice of content marketing to the next level by providing practical guidance, experts’ advice and insights, and discussions regarding latest advances and news or information that move the industry ahead.

It has the following features:

  • Guidance regarding how to attract and retain clients via multi-channel, compelling storytelling.
  • Creates and distributes valuable, consistent, and relevant content to entice and gain a clearly defined audience.

C. Keyword Research Tools

When you are about to launch your local campaign, it is important to prepare your selection of keywords.

How do you know the right keywords that can help you and your campaign?

Luckily, there are tools that can help you determine the most appropriate keywords to use.

16. SwissMadeMarketing

Swiss Made Marketing has many search engine optimization tools under its name and each tool is a standalone product.

It offers these tools:

  • SECockpit
  • YTCockpit
  • RankTracker
  • TrafficAnalysis
  • BacklinkSpy
  • LocalBizProfit
  • MemberBizProfit
  • AffiliateBizProfit.

Since we are now discussing the keyword research tool, we only need to concern ourselves with SECockpit.

SECockpit is considered a high quality SEO tool that lets you find the keywords that Google regards as potentially profitable.

It offers the following features:

  • Speedy keyword search and multi-language support.
  • Tracking and monitoring of competitor.
  • Provides keyword analysis data of high quality.

17. Kwfinder

Kwfinder is a tool that can help you find the most suitable keyword for your niche.

It can help you search for long tail keywords that have low competition. It comes with paid and free accounts.

Free account members also get to enjoy these cool features:

  • Finding long tail keywords without so much fuss.
  • Importing and exporting data with just a few clicks.
  • Gives information on monthly page views based on search engine result page (SERP) position.
  • Provides alternative keyword research with autocomplete feature, queries, and suggestions.

18. Cognitiveseo

The keyword research tool of CognitiveSEO can help you identify the keywords that you should invest in to gain better ranking.

The keyword tool of CognitiveSEO is not just another alternative to Google Keyword Planner.

You have an opportunity to instantly obtain keyword ideas as well as topics insights that cannot be found anywhere else.

Take advantage of these amazing features:

  • The keyword tool can help you search for relevant keyword suggestions from various sources.
  • It provides the exact keywords that you need to properly optimize your content and get a higher rank.
  • It can help uncover the keywords that your competitors have used to boost their rankings and unveil the content strategies that other websites have employed.

19. LongTailPro

Generating thousands of long tail keywords that are all unique can be considered a mundane matter for Long Tail Pro.

It can generate long tail keywords in no time using multiple root keywords or single root keyword.

It has the following remarkable features:

  • Determine the competitiveness of the keyword.
  • Discover the keyword difficulty level that you need to focus on.
  • Calculate the profitability of keyword whether you are trying to build an Amazon site, Adsense site, or promoting your products and/or services.

D. Link Building Tools

If you want to ensure the success of your SEO campaign, you need to give great importance to your links.

Link building tools can help you create an effective strategy to build links that produce desirable results.

20. Validate Schema in Schema Markup Validator

Want to open a URL quickly in the Schema.org Markup Validator? The extension allows you to open the URL you’re currently viewing in the Validator.

Easily and seamlessly open the current URL by clicking on the chrome extension.

Schema.org’s markup Validator will open with the URL appended to help you save time in your SEO research.

21. Screamingfrog

Screamingfrog can help you build links by helping you develop your content and marketing strategy.

The creative team can help you identify your primary audience and influencers and come up with a strategy to make them notice you through content.

Screamingfrog can help you define your objectives in link building, outreach, and PR.

Here’ a list of Screamingfrog’s neat features:

  • Ability to detect unnatural and manipulative links, which may cause problems today or in the future.
  • The in-house creative writers can help you take care of your blog and written content and get people talk about your brand.
  • Provides content that stands out and definitely hard to miss.
  • Creates and designs eye-catching infographics that people are willing to share across the web.

22. Whitespark

Whitespark provides services and link building tools intended for local businesses and firms.

It focuses on local search optimization to help small businesses, agencies, and enterprises.

You will discover the things that must be done to rank locally and earn more links and shares through outreach opportunities.

You may find these features truly valuable:

  • Trace relevant link opportunities immediately.
  • Pave way to speedy workflow if finding links have become a simple task.
  • Create opportunities from commenting, guest blogging, reviewing, and more.

23. Brokenlinkbuilding

Broken Link Building finds broken links, reproduces the content of a broken link, and helps webmasters convert the said links with your fixed link for your link building drive. It can save you lots of time.

Take a look at its beneficial features:

  • Gather content that is needed. Instead of creating content to get links, you are creating content that has existing links.
  • Low-risk link building that is efficient and effective.
  • Opportunity to create authority links.

24. Linkresearchtools

LinkResearchTools (LRT) is a platform for big data and it intends to help small businesses attain better ranking in Google.

The tools that LRT provides are the only ones that give real-time, qualified link data to users.

These are some features that you’ll only find in LinkResearchTools:

  • A full backlink analysis that gives you the full picture of your backlink profile (25 link sources), so you can do a thorough link audit and boost your rankings.
  • Re-crawled and verified link data, so you don’t base your decisions on 5-year old data.
  • A link risk simulation technology which allows you to see the impact that certain links could have on your backlink profile, so you never have to build risky links.
  • A tool that helps you make your competitors indirectly link to you.

 E. On-Page Optimization Tools

On-page optimization is a process wherein different components of a single web page for a targeted keyword must work together to get the attention of search engines.

On-page optimization is one of the important components of search engine optimization.

25. Ryte

Ryte provides technical SEO software that can help webmasters to attain better visibility as well as identify errors and bugs.

It makes optimization much easier.

The tool is similar to Yoast the only difference, Yoast has more robust features than Ryte.

Here are the features that can give you great advantage:

  • Can be accessed anywhere at any time since it’s an online SEO tool.
  • Capable of conducting deep monitoring of the page status.
  • Can provide real-time analysis of the competing web pages.
  • Monitor the performance of website server.

26. Moz.com

Moz is a software as a service company or SaaS that offers marketing analytics and inbound marketing software subscriptions.

They have efficient search engine optimization tools that can help you with your on-page optimization.

Moz pro has the following features for page optimization:

  • On-page SEO instant audit and ability to optimize your page for target keywords and related topics.
  • Provide a checklist for page optimization to improve your rankings.
  • Unveil the potential of pages that can rank high.

27. Netpeaksoftware

Netpeak Spider is a technical SEO software for a day-to-day SEO audit, a quick search for issues, systematic analysis, and website scraping.

It shows the data of various SEO factors that might be hurting your rankings.

Netpeak Spider has the following features for SEO optimization:

  • You can either enable or disable crawling of certain parameters (title, description, canonical, links , etc.). It helps accelerate crawling, reduce RAM, and CPU consumption.
  • URLs with SEO issues are highlighted with different colors according to their severity in both program and while exporting to Excel.
  • Export in two clicks a PDF report with an express audit of the optimization quality based on the crawling results.
  • In-depth SEO analytics with segmentation.
  • A unique internal PageRank calculation.
  • Custom scraping of website data, and many more.

28. Metigy

Metigy’s marketing insights help you create high-quality content and a strategy that gets engagement, conversions and grows your audience.

Metigy’s features

  • Set marketing objectives to quickly build a strategy that works. When you set your marketing objective, Metigy AI will then give you a strategy made up of actions that are tailored to your business. It’s like a daily to-do list to help you win.
  • Get data-driven insights and build campaigns across networks to help you grow an active audience. Metigy’s Planning and Collaboration Calendar is designed to help teams and customers work together, and simply create once and publish everywhere.
  • Consistently engage a bigger audience with high-quality content. Metigy has asset management built in and support for some of the best content libraries on the market such as Unsplash.
  • Reach more people with real-time marketing analytics and really get to know your audience. Their social analytics reports get you to the heart of your data simply. Then their insights and recommendations drive your objectives.

29. Markup Hero

Markup Hero is an easy to use product for taking screenshots and annotating files (images/PDF’s).

The tool used by SEO specialists and content marketers to create engaging visuals for blog posts that get indexed and shared.

Some of the most beneficial features include:

  • Capture ideas with one-click screenshots for Mac, Windows and Web.
  • Communicate clearly with markup tools like arrows, callouts, comments and highlights.
  • Save time and stay organized with unlimited history and forever editing.
  • Explain things with image embedding and link sharing

30. Motionbox

Motionbox is a video-making platform for social networking.

It’s intended to make creating social media videos more accessible to everyone.

You can perform basic video editing tasks, like cutting, trimming, resize, add music, animated text. Simply upload your file and then click a button.


  • Automatically translate your videos online for a worldwide audience.
  • Add subtitles to your videos with ease.
  • Remotely collaborate on videos with colleagues and friends.

Now Its Your Turn

The listed tools are the best local SEO software tools around.

You will gain better search list position and have a chance to hog your high local ranking spot for a long time.

Back then, I never imagined that the best SEO software tools could elevate my small business to a new height.

I found out later that the suggested tools that I tried were not the best around, although they were the cheapest.

I learned my lesson the hard way, and I don’t want you to go through the same ordeal. It is time for you to act now and don’t delay further.

Your competitors may already be making lots of profits as you dawdle. Don’t hesitate any longer and just do what you need to do right now.

Now that you’ve seen the best local SEO tools for your marketing, which one do you think can transform your small business?

Leave your thoughts below.


  1. Patsy Mercer says

    I am new in SEO and I want to gather as much knowledge as possible.And this intend bring me here. Thanks to Bill Acholla , you suggested some tools that are mostly new for me. Actually I didn’t here much about them before. Now I will try to use them. It’s always good to gather knowledge from experienced persons. Thank you Bill for sharing your experience whit us.

  2. shanzy khan says

    Great Post.

  3. Excellent Work

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