9 Lessons From Shopify Overall Growth Strategy That Can Significantly Grow Your Small Business

By Bill Acholla May 4, 2021

Shopify is a ready option for many new business owners, especially small business owners, because it is easy to manage.

Currently, there are over 375,000 online stores that are using Shopify to get more online visibility. 

For small businesses, Shopify is the holy grail. They offer every low entry rate that even an individual, first-time business owner can pay.

With this, you can officially start a standardized business and choose to upgrade to bigger and better packages as your business grows

Although it has become relatively easy to start an online business through software like Shopify, there still lies the most significant hurdle of standing out from the competition.

There are so many online businesses on the rise today, one for each niche. With the popularity of small businesses taking over the world, it is only evident that you need better, more innovative, and fresh ideas to get visibility online. 

In this article, we shall talk about how Shopify can teach you critical lessons on how to grow your business with relevant examples. 

What Is Shopify For Small Businesses?

Shopify is a platform for e-commerce.

Tobias Lutke, Daniel Weinand, Scott Lake are Shopify’s founders who established this software that is excellent for both professionals and beginners.

Shopify for small business handles the task of running servers, setting up security, updating software, and other technical aspects so that you, as a business owner, don’t need to take care of them.

Especially when it comes to the legal aspects and cybersecurity, Shopify has laid the groundwork to prepare its users for the best experience.

With Shopify for small business, your brand can enjoy loads of features that let you manage and develop your products effortlessly.

It offers free tools required for online transactions, including Shopify that grant loans for your startup

Since Shopify is linked with major social media platforms similar to Facebook, Google Shopping, and Instagram, you enjoy a wider audience reach and, eventually, a growing business.

You should know:

The income from starting an online business on Shopify significantly outweighs the expenses.

How Shopify help in the growth of small business owners

Shopify’s social e-commerce has grown a significant 76% between 2020-2021.

Expanding partnerships with social media platforms like Facebook and Pinterest allows Shopify to invite retailers worldwide and generate more traffic without leaving the Shopify page.

Some of the most common businesses you can find on Shopify for small business are t-shirt printing business, business name generator, and uses the best shipping app for deliveries.

This includes shopify dropshipping that lets retailers sell products without having to stock the items themselves, which is a hassle-free system.

To add to this efficiency, Shopify for small business also offers a cloud based bookkeeping app that helps you manage all your Shopify orders.

You can also make use of several Shopify apps to promote your small business such as TrustPulse, Candy Rack and OptinMonster.

These are some of the reasons why Shopify’s success rate is as high as it is today.

Rothy’s.com is one of the retailers that have experienced great success via the Pinterest app for Shopify. Rothy’s success is dedicated to the Pinterest application on Shopify for small business. 

Lola Oyelayo- Pearson, director of the user experience at Shopify, says that the task at Shopify is to make e-commerce accessible to anyone by offering the ability to sell simultaneously in multiple places and remove the difficulty of running different channels.

Covid has led many companies to make more extensive investments in digital media and drove them to partner with delivery services.

Most retailers believe that this growth will only increase and may become a permanent way of shopping for many.

In Latin America, there was a 60% jump in the sale of online goods in 2020.

The primary reason why online marketing experienced such an elevated boost was the safety concerns from the pandemic that led people to ignore online dangers such as fake products, fraud, and scams.

Even during the Covid19, Shopify partnered with the government to send relief to small business owners who were affected the most.

The trajectory for the fashion and clothing industry is expected to grow continually, even post-pandemic, after the new standard sets in. 

Post pandemic, all new businesses, especially small businesses that are popping, now have a new model where online and eCommerce are at the forefront.

According to Euromonitor, those businesses that are still to adopt the digital mindset are fast falling behind those that have already established their online presence. 

Shopify has experienced tremendous growth in the past three years.

What started as a small business now exceeds the $7 billion gross merchandise volume mark with over 150,000 business owners.

9 Different Shopify strategies that Can Significantly Grow Your Small Business

1. Growth Hack

“Growth hacking” is a term that Sean Ellis coined.

The idea is to employ creative means to use available technology to garner happy customers.

Craig Miller, the chief marketing officer at Shopify, believes that businesses experience the best development when they replace “marketing” for “growth.”

At Shopify, everything is engineered to produce competitive advantage over rivals. Everyday activities that concern the business should lead to a profitable shopify store. 

One of the most significant growth hacks at Shopify was the free-trail period they offered to all new users.

Shopify allows users to put together their first online retail store for free for 14 days.

This trial period provides all possible features including a preview of your storefront site, and a shopify theme list without any restrictions to create the best website for themselves.

At the end of the 14 days trial, users don’t typically shut down their already growing business sites after making the first few sales, so they are bound to pay to continue.

Many SaaS companies make use of this near-perfect strategy for growth hacking.

It has also statistically proven to improve customer acquisition.

Because a free trial is a risk-free move, customers don’t feel obligated to continue if they don’t like it.

 2. Scalability Focus

With small businesses, the best move is to set big goals but take baby steps. Always aim to focus on small wins and expand from there.

Even though Shopify is one of the largest commerce platforms today, it didn’t start with thousands of users. What made them famous was their top-notch user experience delivery. 

For example, if you want a certain number of visitors to your website in a month, break it down to how many visitors you need in a day for a month to reach your target.

Focusing on a smaller number is easier and more enjoyable than focusing on the sum number and not seeing any changes, which may demotivate you.

Getting email contacts can also be considered as a small win that can transform into a meaningful transaction.

If you understand how sales are affected by your actions, you can start focusing on small wins and repeat the same efforts to fetch more positive results.

Shopify brought in more customers with their excellent customer support. With excellent customer support, you can expect the positive word to spread and eventually grow your business.

3. Customer Insights

Feedbacks and comments are indispensable in a small business. When it comes to feedback and comments, they are the best indicators for a business’ growth.

It means that your target audience is communicating and engaging with your business even if they do not purchase anything initially.

You get to engage with the target audience and learn what you can improve about your product or service.

With this knowledge of what may be bothering your clients or potential customers, you can get the customer support team to work more closely relating to the issues at hand. 

In this way, you will build a more loyal and interactive audience base which is a significant step towards getting people to talk about your business.

4. Interaction

Offering top-notch customer support is an easy setup to fetch more customers.

No matter how big or small your business is, interaction with customers is one of the most crucial factors in generating more cash with your brand.

Shopify is a customer-centered platform. This claim has been justified time and again on Reddit answers about Shopify.

They always answer customers’ questions and have a list of FAQs that answer all the essential questions. 

Another essential practice is always to be truthful. If you lie and the customer finds out, negative talk about the business will circulate easily.

Studies have found that complaints about customer service reach more than twice as many people as praise for excellent customer service.

So it would be best if you always were wary of how you interact with each client. 

Shopify prides itself on its truthfulness policy about its shopping cart. They let you know third-party apps own all online stores and that success will take time even if you are using their services.

You can get customer insights through various methods like one-on-one interviews, product or service reviews, sending questionnaires, email marketing strategy, SMA, and phone calls.

You can also interact with your audience through social media platforms like Facebook, Instagram, Youtube, and even LinkedIn.

5. Customer-First

Being customer-centered, Shopify issues all the questions and answers of interviews and interactions with fans you can find in their “success stories.” 

The voice of the customer is an all-important feature of any small business. Even if it is a negative comment or feedback, it is best to respond to their grievances.

This helps your clients feel heard and will garner a positive attitude towards the company.

Shopify has an active blog where they publish high-quality, well-researched content every day like ecommerce business plan, alternatives, tips for investment, developer tutorials, including shopify tutorial, selling your shopify store and other alternatives for your brand.

This keeps their customers feeling like they care about their business and are genuinely helping them grow. 

Shopify’s customer service is round the clock and very fulfilling.

6. One day at a time

The most important thing to remember is to have patience. Don’t try to achieve everything at once, or else you will always end up discouraged.

However, you shouldn’t limit your thoughts but learn to be consistent and take one step at a time. 

Consistency is a vital part of owning a successful business.

Constantly update your customers, keep consistent pricing, and keep whatever attracted customers in the first place.

This will reassure your customers that you are trustworthy and even give your brand a positive outlook.

7. Know Your Competitors

Shopify has significant rivals such as Woocommerce, Etsy, Amazon, Squarespace, and Wix. It is essential always to know what your competitors are up to counter their moves.

Shopify offers a checklist of questions to answer, which helps gain insights from customers.

Competitive auditing is a method to analyze the steps of your rivals.

Wanna know how?

You can start by checking sites that offer similar products or services, learn their growth story and use them as an insight into your business growth.

The data you get from researching will help in communicating with customers who are ultimately your brand ambassadors.

So you will have a better relationship with them while improving your Google rankings as well.

8. Increase Users’ Time

Instead of trying to get more visitors, focus on increasing the conversion rate.

Even if you have only 300 visitors in a day, your business can flourish if you just grow their screen time on your site.

Shopify also uses this strategy to become as successful as they are today.

Here is what you need to know about increasing screen time:

Users spend a lot of time on their site because their site includes many features and resources that other sites typically don’t, such as integrated systems that educate the users on using the system to their advantage.

Creating in-depth guides on several topics that are related to your product increases user engagement.

You can also dominate major search engines like Yahoo! or Google and get referrals through social media shares.

Aim to establish a specialized market that caters to your top customers’ needs. Shopify uses keywords to identify topics related to their niche, which is e-commerce.

With this information, they create relevant guide blogs that is bound to keep the user on-site and read the content. 

9. Take Care of Your Team

This comes as no surprise that you also need to take care of your team.

Keeping your employees motivated is essential in increasing sales.

A happy and motivated team is empowered to be as productive as they can.

This does not apply only to an increase in sales, but your team will also be more motivated to help customers.

And by now, you know that customer service is an integral part of having a successful business.

Shopify aims to create a team culture in the workforce to help employees feel appreciated for their work and become dynamic as a team. 

Key Takeaways

According to recent statistics, the global e-commerce market is set to inflate at length by up to 1 trillion dollars by 2025.

Ever since the 2020 pandemic, e-commerce has been on the rise. This growth is likely to continue for the foreseeable future. 

It is important to understand that it is not easy to grow a business in a short period. It takes a considerable amount of time to get to a few hundred customers, to thousands, and so on.

Your sales may peak or dip throughout this period, but it is always good to remember to take it one day at a time. 

Customer insights are a crucial step in any small business. You need to log into the insights of your customers and understand what they need so that you offer it to them.

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