The Complete 17-Point Shopify SEO Checklist For 2022

By Harikrishna Kundariya January 1, 2022

This is a list of 17 advanced Shopify SEO checklist.

In fact, these strategies can help your online store generare huge amount of traffic from Google.

So if you’re sick of reading the same old beginners stuff, you’ll really enjoy this list.


Let’s dive right in…

Shopify is an e-commerce platform that works effectively to surefire your small business.

As the number of online shoppers is increasing drastically, having an online store has become the need of the hour.

But how to increase the reach of your Shopify store website among numerous online shopping options?

SEO is the secret ingredient with enough potential to improve the ranking of your website.

Many of you may not know how to use SEO for the Shopify website.

We have crafted a list of some actionable SEO tricks that can boost your Shopify website’s visibility.

Here you go.

1. Utilize Clean URLs

Your customers are coming to you for a solution.

Creating confusion can bounce them back and they will start finding solutions from some other supplier.

Not only content, but even URLs can confuse customers.

So using clear URLs holds paramount importance.

Clean URLs are neat, short, and simple for understanding. Along with humans, URLs should also be easy to understand for search engines.

Include your focus keyword in each URL to let search engines recognize your product and better SEO.

Below is a good example from Bill’s blog.

2. Use SSL Certificate

SSL means a secure socket layer.

The websites with ‘https://’ use SSL.

These websites are preferred by search engines over ‘http://’.

So if you use SSL on your website, then you can score better in search results.

And, if you are appearing higher in search results, then you can witness more conversions.

In addition, the browser shows a warning message to the people while opening ‘http://’.

So get an SSL certificate as soon as you can else you may lose a lot of traffic on your website.

Shopify makes getting an SSL certificate easier for you.

Go to your Shopify dashboard, find Sales Channel>Online Store>Domains, and get your work done. 

3. Work On Shopify Site Structure

High-quality content is important but presenting that content on your Shopify store holds equal importance.

Arrange your site structure in such a way that shoppers can easily find the desired information.

If they find the required information easily in continuous series, then they may spend more time on your website.

To make your site structure simple, do not add many categories and subcategories.

Place all the options at visible places on the page.

You can use the following steps to simplify your Shopify site structure.

  • Homepage –> Category Pages –>Product Pages
  • Homepage –> Category Pages –> Sub-Category Page –> Product Pages

You may feel it’s easy to find all the information on your website because you are building it, but you need to keep your customers first in your mind for better site structure building.

4. Optimize Titles and Headings

On any webpage, a title is an element that catches the attention of visitors first.

Not only the visitors, but titles are also used by search engines to rank and categorize your website.

Include focus keywords in your titles to rank good in search results.

Apart from titles, headings also play an important role in improving search engine ranking.

Better heading can help search engines to index your content properly.

Along with ranking higher in search results, headings can also help in improving user experience.

Every page on your website must have an H1 title for helping visitors in finding and understanding your content.

5. Focus on User Experience

You build a website for users so their experience with your website becomes really important.

User experience can be enhanced by providing value through content and responsive website design.

You can work on content, but many of you might get confused about responsive website design. 

The responsive design of the website can improve the presentation of your website on tablets, smartphones, and desktops.

The presentation can enhance user experience and visitors may spend more time on your website.

Google evaluates your website based on various aspects and one of them is time-on-page.

If visitors are spending more time on your website, then your time-on-page improves and your website can rank higher.

Below is a good example of a responsive design theme from Bill’s Blog:

Shopify Theme

6. Emphasize on Backlinking

Backlinks are one of the most prominent and convenient options to get higher traffic on your website.

Backlinks help you to get the traffic from other’s content redirected to your website.

This way you are getting a new set of visitors from some other person’s content to your website.

You are getting an additional inflow of traffic to your website through backlinks.

How to get backlinks?

One of the ways is to build top-notch content. If you are providing value through your content, then you may get backlinks.

Another and the most obvious way is to offer an outstanding product/service. Your audience may review your product/service.

You may even get user-generated content (UGC) and authentic backlinks.

You can also give your product or service to influencers for trial and get referrals & backlinks from them.

You can also encourage relevant people to link back your content in their content.

For this, you first need to build a good relationship with them and create content that provides value and interests a wide range of audiences.

7. Research Target Keywords

One of the major assets to get traffic on your Shopify website is keywords.

How do you find the right target keywords and include them in your Shopify website’s content?

List out at least 5 main topics that are relevant to your product/service and interest your audience.

Wear customer’s shoes and think about the terms that you may use to find your product/service.

Keep your buyer persona in mind while listing out target keywords.

You can also do research using forums, subreddits, and hashtags to find out target keywords.

Explore Meta descriptions, titles, and image alt-text on the websites of your competitors. From there you can get a good idea about your target keywords.

8. Leverage Content Marketing

Content is the king.

It is true because the content is the reason that you are getting the audience on your website.

Keep this stored in your mind that product description is not the only content that you need on your Shopify website.

Use content to add to the overall experience of the users, which can translate into more success.

For deciding the content, make a list of the questions that your customers ask. List out topics that your customers must know about your product and brand.

Following this way, you are delivering information to your audience without selling them anything.

9. Incorporate Smart Image SEO Strategy

If you have been thinking that search engines only ready your content, then it’s the time to change your perception because search engines read images also on your website.

While search engine algorithms index your website, they scan your words and image both.

To rank higher with images, add clean and relevant alt text and file names.

The alt text on your Shopify website helps visually impaired users to navigate your website with screen coders. This is how visually impaired visitors understand the product that you are selling.

Alt text also allows the categorization of your content, which aids in higher search ranking.

10. Try to Reduce the Loading Time of your Page

A lot of people do not come to your page with patience.

If your Shopify website pages are taking time to load, then it may break your business.

Almost 70% of customers said that the speed of the site impacts their buying decision. If your site is taking more than 5 seconds to load, around 37% of visitors bounce back.

Think, if you can manage to reduce your website’s loading time, how much traffic and conversions you can unlock.

Faster page loading can improve customer experience and waste less time. Not only desktop, but your mobile version should also load faster.

Reduce broken links, redirects, and HTTP requests to lower down your Shopify page loading time.

11. Register Store with Bing Webmaster Tools and Google Search Console

Being a site owner, you must register your website with Bing Webmaster Tools and Google Search console.

Likewise, you must get registration of your Shopify store to grab the attention of the search engines. 

Through registration, search engines will be able to recognize your website and start ranking it in search engine result pages.

Make sure that you are registering every version of your website, be it www or non-www, https or http.

Now, you need to submit the sitemap of your Shopify store, which will automatically be generated with links to all your web pages & elements of the site.

After this entire process, search engines will index your Shopify website and show it in search engine result pages.

12. Do Rank Tracking

Rank tracking is one of the most important steps to be performed while working on any SEO project.

Everyone wants to know how their efforts on the website are doing. Rank tracking can help you determine your ranking in search results.

Use relevant target keywords to improve your website’s ranking. You can use tools, such as ahrefs and SERPWatcher.  

13. Optimize Your Pages for Higher Engagement

Even Google has its own filters as It wants to provide the most relevant results to the people searching for information.

For doing this, Google is believed to be using metrics for sorting out the relevant piece of content for searchers.

Google tracks the time spent by the visitor on the page.

If a visitor spends more time, then Google considers the page as relevant and may show it again in the same search results.

You can get higher engagement on your Shopify website by writing detailed descriptions, adding high-quality images, informative high-resolution videos, and reviews of your customers.

This type of content can bring your website in the focus of Google and you may rank higher for the relevant searches.

14. Leverage Guest Blogging

Guest blogging is sharing your content expertise on other relevant websites and getting traffic redirected on your Shopify website.

It is a lucrative way to build backlinks and establish yourself as an authority figure.

Write valuable guest posts, add links to your page in the posts, and publish them on relevant websites.

For publishing your posts, first, contact relevant websites.

Try to have some post pitches prepared beforehand.

You can also pitch by showing already posted guest posts on other websites.

This way you can build credibility and get your work done easily.

See below email Bill sent for guest blogging:

And bam, his post was published:

15. Claim Your Brand Name

If you are starting your business and choosing a brand name, first check if it is not already owned by any other firm.

Claiming your brand name on every social media channel should be done for reputation management.

Having a unique brand name gets you all the first-page search results for your brand name.

You can use NameChk to see if your brand name is unique.

16. Repair Broken Links

Broken links redirects bad signals to Google and impacts your SEO badly.

A few broken links can ruin your entire hard work, so getting them fixed is very important.

To steer clear of broken links, you first need to find them.

Once you identify broken links, update, remove, or redirect the link. 

17. Utilize the Best Shopify SEO Apps

Apart from the above tricks, there are a few apps that can improve your Shopify website’s ranking.

You should implement at least one app out of all these.

You can choose the best one for you from the following.

  • Smart SEO
  • Plug-in SEO
  • All in One & Auto SEO
  • Ultra SEO
  • SEO Manager
  • Kudobuzz SEO
  • SEO Assistant by Buymaxx
  • SEO Expert Pro – SEO Tools
  • ReloadSEO
  • SEO Get Clicked! SEO Tools


Our Shopify SEO checklist ends here.

These strategies are enough to rank your Shopify website higher among search results.

Now it’s the time to get back to work and execute this SEO checklist for succeeding your Shopify store in no time.

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Harikrishna Kundariya

Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, A Mobile App Development Company. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

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  1. ujwal pandit says

    Nice to see your post. The wonderful and deep post you’ve written here. That’s truly has added a lot to our knowledge about this topic.

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