Shopify Tutorial for Beginners (A Complete Step By Step Blueprint)

By Salame Heidari August 9, 2021

This is the ultimate guide to Shopify for beginners.

So if you want to:

  • Build your online store
  • Increase your sales
  • Move your online store online
  • Market your online store

Then you’ll love this new beginners guide.

Ready?

Let’s get started.

Can you guess why 1,700,000 people trust Shopify with building their online business these days?

Exactly!

Shopify makes things easy and straightforward for the users. Creating an online store doesn’t require coding skills anymore.

Now, you can set up your store with a few clicks and a little typing.

And we are going to make things even easier by explaining the process of setting up a Shopify store step by step.

Is There More than One Way to Make a Store on Shopify?

Well, there is one way to create a store on Shopify.

And it is free for 14 days.

So take the chance to test this platform for free.

Then choose your premium plan wisely.

First thing first, you need to go through these steps:

  • Enter your Email address and start your free trial
  • Choose a password
  • Choose a unique store name
  • Tell Shopify about yourself (or skip this page)
  • Add your personal information and Enter your store

From now on, the journey of making your store better and better begins. After you enter your dashboard, Shopify tells you how to customize your website.

The first button you need to click on is “add product”. Write title, description, price, and vendor for each product. And remember to save your product in the end.

Now that you have entered your products, it’s time to choose the perfect look for your Website.

Things you choose to sell on your Shopify store are important. But how the shop itself looks is more important.

For this matter, Shopify offers you a variety of beautiful themes you can choose from. Some of them are free, but you need to buy the rest from the theme store.

Choose the theme that suits your products and the story you want to tell.

There will be more information about themes as we move forward.

After designing your website, the next button on the home page asks you to add a domain so that your shop goes live officially.

Shopify offers you a domain for free. Or you can buy a new domain.

Last but not least:

  •  Be sure to complete all of the information in the settings area, including billing information and legal details.
  •  In the Variants section of your website, check the box next to “charge taxes” so your accounting will be easier.
  • To see which products require extra packaging and postage charges, click the shipping requirements option next to them. You may want to either choose weight-based shipping or something that will help you sell more products.

How to Use Shopify themes

Well, the cover of your website is the first thing your customers see as soon as they enter your shop.

Actually, a good theme can make your products look more desirable.

And if you choose the theme wisely enough, you can keep people on your website for a longer time.

But deciding what theme to use, among over 1,300 Shopify themes available can be a little challenging.

So when choosing a theme, consider these:

  • Appealing design. Your theme needs to be attractive as well as suitable. Mind the product you are selling and choose the theme that matches your products the most. If there is a story hidden in your shop, try to tell it louder and better using the right theme
  • Features. Think about the features and options you want your theme to give you. You don’t want to change your theme very soon, especially when your customers get used to it. You also don’t want to hire someone to add the features your theme lacks later. So choose the best from the affordable themes that Shopify offers.
  • Loading speed. People are not going to wait for your page to load. You need to keep things fast and easy. Choose a theme that is fast and easy
  • Support and update. You should be able to contact your theme’s support team for further changes and questions. So make sure to choose a theme that is well-supported and comes with regular updates.

To choose a theme, go to Online Store>Themes and from the Theme library click on “Visit Theme Store”.

There you can find a great variety of themes categorized according to the features you may be looking for.

Once you have found the right theme for your Shopify store, all you need to do is to purchase and install it.

Now, to customize the theme click on the Customize button in the “Current theme” section.

Then you will be redirected to the page when you can make all changes. For example, you can change the logo, colors, fonts, add collections, etc.

 Additionally, you can enable options such as wishlists, mega menus, and newsletter integration as well as choose which products appear in the featured tabs on the home page.

Getting to know Shopify Apps

You know what Shopify is, right?

But did you know there are hundreds of apps out there that are created especially to help you grow your business?

Here is a list of the most helpful Shopify apps that you can use based on what your business needs.

1. Oberlo

With Oberlo, you can source products from AliExpress suppliers and access resources and courses that will help you start and grow an online business.

To add products to Your Shopify Online Store, you just need a few clicks.

Using Oberlo, you can search for products that can be imported directly into your Shopify store.

Whenever an order comes in, you can fulfill it through your dropshipping provider as Oberlo will take care of shipping the product to your customers.

Packaging and shipping are taken care of for you.

2. Shopify Email

Email marketing is an efficient way for growing your business.

If you want to promote your online store using email, Shopgram Email is a great marketing app for you.

You can make an email list and create campaigns.

From your Shopify admin dashboard, you can send branded emails to your subscribers.

There is a collection of pre-made templates you can choose from to integrate your logo, product images, descriptions, and more.

Also, the buttons and text can be customized in a matter of minutes.

3. Restock Alerts

Restock Alerts helps you get back lost sales and manage your inventory by Back In Stock notifications.

So customers will be notified as soon as their desired product is back in stock.

Also, you can recognize the trends and always be prepared and manage your inventory easily. It is a kind of email marketing tool that brings you customer action.

By using this app, you can send automated web push notifications and emails to your customers.

4. Printful

Shop owners with print and embroidered products, like t-shirts and pillows, can use Printful, the best print-on-demand dropshipping app out there.

 Printful fulfills a customer’s order and ships it for them once they make a purchase on your Shopify store.

Over one million items are shipped by the company every month, and they handle all shipping, inventory, and production, so you can focus on growing your business.

5. Promo.com

You can create product videos for your store using Promo.com, a free Shopify app.

You will not need to exert much effort to create videos. All you need to do is select the type of video you need and the product you want to promote.

Your promotional video will be made up of all existing images and videos on your website.

Get to Know the Shopify Dashboard

After you have signed up for your Shopify account, you can begin to set up your store by configuring your settings, adding content, graphics, and products.

You can access your account using a browser or the Shopify app. But managing your account from the browser will give you more functionality to edit your store.

As soon as you log in to your account, the first thing you see is your Shopify homepage and dashboard.

In the homepage you can get a brief overview of your store’s activity, such as the total sales and the total visits of the day.

The next tab on the Shopify dashboard is the Orders page. Here you can get a more detailed view of your customers’ orders such as your open orders, your unfulfilled orders and your unpaid orders.

Now let’s take a look at the Products tab. The first menu under the products tab is where you can add your products to your Shopify store.

The next menu is Transfers which allows you to manage your inventory transfers and track and receive your incoming inventory from your suppliers.

Then there is the inventory menu which allows you to manage your inventory by enabling inventory tracking for your products.

In the collection menu you can organize your products to collections.

And the last menu under products is the Gif cards tab where you can create Gift cards for your store.

So now let’s checkout the Customers tab. This page allows you to manage all the customers that have purchased from your Shopify store.

In the Reports tab, you can view your financial reports, your Shopify reports, and your customer reports. Your financial reports will show you sales, returns, taxes, payments, and a few other features.

Next tab is the Discounts tab. In order to use discounts you have to upgrade your Shopify plan. Discounts allow you to offer special deals to your customers.

The next three tabs are where you create your online store and enable other sales channels.

Under the Online store tab you can manage your store’s theme, add blog posts to improve your website’s SEO, add new pages, manage the menu  on your store, and choose or buy a domain.

The last tab is the preferences tab which is very important information to fill out for your Shopify store such as your title and meta description.

You can connect to google analytics so you can track the visitors to your store and also to connect the facebook pixel to your store so you can retarget customers and run facebook ads.

The next tab on the menu is the Buy button. Buy button is where you can create a Shopify Buy button to allow you to sell your products on your website or blog.

You can embed the Buy button on many different platforms such as WordPress, Squarespace, and Tumblr.

And the last tab on the menu is Facebook. Shopify allows you to directly connect your facebook page with your Shopify account.

Facebook uses collections in order to group similar products together in order to sell to your customers.

How to Market your Shopify Store

Now that your Shopify store is live, you need to make it be seen. There are a few things you should know to begin with.

First of all, it would be really helpful to observe successful Shopify stores, read about their success story and secrets, and analyze the data available about these stores.

Shopgram is a handy source of information to use for this purpose. You can find the top ranked stores in your region or the best selling products on different websites.

Social media is ruling the world right now. So be active there, create original content and blog posts using SEO guidelines and tell your unique story through social platforms.

You can also promote your Shopify store on social media by investing in paid ads.

Even if original content can only go so far on its own, if you put a little money behind your posts, you can reach a substantial audience.

Influencer marketing is another effective way to make your business or products seen.

You can pay influencers in your niche or send them your products for free and ask them to introduce your business to their followers.

Based on your business goals, you can create so many different email marketing campaigns.

Create:

  • an email series offering a “welcome” message for potential or new customers.
  • a “loyalty” program to retain existing customers, and stay in touch with them through email.
  • an email capture program that entices your potential customers to give you their emails if you want to engage them better via email.

Your products, customer reviews, and current promotions and discounts can then be shared with your customers via email.

Summary:

  • Enter your Email address and start your free trial
  • Choose a password
  • Choose a unique store name
  • Tell Shopify about yourself (or skip this page)
  • Add your personal information and Enter your store
  • Add your products
  • Choose a theme
  • Choose or buy a domain
  • Add shipping information
  • Find the apps to grow your store
  • Use marketing strategies to promote your store

Are there any steps we missed?

How do you set up your store?

Let us know in the comments section!

The following two tabs change content below.

Salame Heidari

Salame Heidari is a content writer at Shopgram.io who enjoys reading, writing and learning. Making progress in writing is a daily challenge.

Latest posts by Salame Heidari (see all)

Speak Your Mind

*