How to Build a Group of Social Media Influencers to Promote Your Blog

By Bill Acholla August 25, 2019

With 86% of marketers already opted for influencer marketing in 2016, it’s no big surprise that more than half of them intend to increase the investment put into these efforts.

This is exactly how DJ Irie established his marketing businesses. Now with the start of summers, comes the great Irie Weekend.

The term ‘influencer marketing’ has taken the world of web by storm and yet there are still numerous people who have no idea about this latest marketing gem.

The influence of social media can do wonders and can promote your blog effectively.

Each day, millions of blog posts and other content is added on the net. Even with the best marketing strategies, there is a chance that your blog does reach your target market.

It takes plenty of efforts to stand out from the crowd, at least enough that your content reaches the audience.

That’s why marketers are getting all the help they need. Many of my clients are also looking in the option and hence this blog.

I’ve already written a slot on how to promote your blog and this blog is another addition to the topic.

In today’s era, if you need to capture the audience, you need to first find the influencer.

Leveraging powerful influencers is one way to get your content in front of the right audience. And statistics are behind it too!

70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities. Gone are the days when you needed a Hollywood celebrity to promote your stuff.

All you need to do now is contact one of the social media influencers and get your content promoted.

The road to influencer marketing is a bit rocky but if you take the right steps, your strategy will surely work for you.

Here are a few steps you can take to ensure that your influencer marketing efforts don’t go to waste.

1. Be Visible

For the first step, you need to be an active social networker. If you own a business, make sure it has official pages on social networking sites, majorly on Facebook, Instagram, Tumblr and Twitter.

The layouts vary across the different platforms but the important thing is to have active pages running.

Being visible will help you get in touch with the influencers who cater to your target audience.

Ensure all the pages have your full bio. Have an active presence on the page and regularly update the content. If you are a blogger, add blogs regularly.

In order to show your relevance, it’s important to upload content on WordPress and interact with customers.

2. Search for Potential Influencers

Once you have established active social media pages, on Instagram, Facebook and Twitter, it’s time to look for social influencers.

Just use the power of the hashtag and look for the top media influencers who cater to your target market.

For example if you are in the entertainment business, you might want to go for YouTube stars and use their social standing to promote your stuff.

But first, back to finding the right person.

Identify their followers and make sure they closely align with your target market.

If your blog is relevant to their followers and they have the same look that you wish for your brand, then your campaign can be a success.

You can also use influencer marketing tools available in the market. Another way is to get recommendations from social influencers but that’s going to come later on.

Once you’ve decided which social influencers you want on your team, it’s off to the next step.

Martin Harris of reiterates that; First curate a list, external tools like Buzzsumo can help you find industry experts with a strong social following.

Metrics like engagement rates and reply ratio’s can help find the influencers who are most receptive on what social channel.

Ironically (without suggesting I’m an influencer!) doing exactly what you (Bill) has done – reaching out to thought leaders, asking for opinion and including them in the list.

It’s ego bait that will either get them to mention or retweet you on their social channels. If there’s a link involved, most ‘influencers’ won’t mind writing a paragraph or two 🙂

3. Recruiting social influencers

The key is starting the relationship on the right foot. When it’s their promotion services you are in need of, you can’t stand to lose.

There are different ways of approaching these influencers. Keep in mind that you might not be the first blogger to approach them. Accepting this will enable you to make them an offer they can’t refuse.

You can either contact the influencers yourself or hire an influencer agency to do the work for you.

However, 79% of social influencers prefer businesses to reach out to them directly. Whatever your mode of communication, make sure that you both understand the terms agreed upon.

Send them personalized messages and get acquainted. You can even like and share their content on social media to gain some good standing with them.

When you see social influencers who get numerous likes and comments on their posts; posts related to your blog, it’s time to make your move and recruit them.

4. Engage their Services

The hardest part is to convince the influencers to market your blog. If they have already been approached by other bloggers, they might not be willing to work for you.

They would need a little convincing and with the proper pitch, you can get their support. And of course the incentives would work too!

Once you have some influencers on your team, it’s time to engage their services. You can ask them to create content for you and even review your products.

Sharing, liking and mentioning your blog in their content is also one way to get the word to their followers. This way, your content shows up on Google search and gets high ranking.

Another way to use their promotion services to increase traffic for your blog or business is by getting to know them. The most important aspect is that you keep the relationship beneficial for both the parties. Keep a track of all the activities and progress.

Here is what Valentin Radu the CEO of has to say; I don’t believe in artificial relationships. I don’t think this type of relations is going to pass the test of time.

If you as a brand or as a company want to get in touch with social media influencers buying influence from them might work on the short term, but it is not going to last.

So what you want to do to leverage the power of social media influencers is to have a real relationship with them.

First of all, make a list of the top influencers in your industry. There are lots of tools you can do this with.

After that, just follow them on Twitter, Linkedin, Facebook or their blogs and make them aware that you exist: get in touch, comment their work, engage in discussions about their articles.

So, after you make this first connection, start asking them for feedback on your product or service. Make sure you are not asking them to do anything else but give you feedback.

Here’s an example:

“Hey, expert X, I am ready to launch this new feature, but I can’t go any further without an expert’s feedback. Reading your articles, it is clear that we need your opinion. Can you give me feedback on this feature/product/service?

Thanks! “

This is a method to grab the influencer’s attention. After this, you can start doing joint projects such as webinars, ebooks, round-up blog posts, etc.

In conclusion, the main point is to make them aware you exist without being artificial and without asking something before giving them something.

Give your influencers appreciation, and they will provide a small part of their valuable attention.

5. Reward their Services

Why would social influencers want to market your blog?

There has to be an incentive for them. And it’s not always money. If you are low on marketing budget, don’t worry.

Not all social influencer are after the money this job provides and might be willing to do it for free.

Influencer salary can be quite high but some media influencers are happy to take some of the following as payment for their promotion services.

  • 24% Earn money
  • 29% Shape their image
  • 25% Get perks (discounts, free samples)
  • 22% Living new experiences (trips, events)
  • 55% Increase their reach/grow their audience
  • 45% Create quality content for their audience

When Lagavulin was included in a post about top 10 whiskies, they shared the post. This way they provided publicity to the blogger.

71% of consumers are more likely to make a purchase based on a social media reference.

When these social influencers have so much control, it’s better to get them on your side. So start your journey to mastering influencer marketing and take the first step.

Join the bandwagon and take advantage of this opportunity to increase traffic for your blog.

Here’s What to Do Next…

If you enjoyed this blog post, I want you do one thing:

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