TikTok vs. Triller: Which Platform Is Best For Social Video Marketing?

By Kimberly Grimms September 11, 2020

In this post Kimberly Grimms is going to put TikTok and Triller to the test.

So if you’re looking for a DEEP comparison of these two popular social video marketing tools, you’ve come to the right place.

Because in today’s post Kimberly will compare TikTok vs Triller in terms of:

  • Viral dance videos
  • Video marketing
  • Content creators
  • Video sharing app experience
  • App Store
  • Marketing influencers
  • Making money
  • And lots more

Let’s do this!

Amid the controversies grappling TikTok, is Triller poised to replace it as the hottest video-sharing app today?

TikTok vs. Triller: Which is the better option?

Can’t decide which platform to use for your social video marketing?

As early as 2016, Facebook CEO Mark Zuckerberg has predicted the impact of video on digital marketing.

Zuckerberg said that in 10 years “video will look as big of a shift in the way we all share and communicate as mobile has been.”

True enough, the popularity of videos and video-sharing platforms exploded in recent years.

In 2019, people spent an average of six hours and 48 minutes every week watching online videos. This is expected to hit 100 minutes per day by 2021.

Marketers are well-aware of these developments.

In fact, recent polls show that 92% of marketers say that video is an essential part of their digital marketing strategy; and one of which is to have an effective social media listening, that 88% say that video marketing provides them with a positive Return on Investment (ROI).

The video-sharing race in 2020

YouTube remains the leading video-sharing platform, with 2 billion monthly active users. This is equivalent to 45% of the world’s entire online population.

Amazing, right?

Facebook, Instagram and Twitter are also among the popular social networks for video marketing, though they also feature other content types.

YouTube is not the only video-only social media platform. The Chinese-owned app TikTok has recently become the darling of Gen Z’s creating and sharing video content.

Dance challenges, pranks and comedy skits are shared with millions of other TikTok users across the globe.

Another video-sharing network that is fast-becoming a household name is Triller.

Triller App is a US-owned social video sharing platform that is poised to compete with ByteDance’s TikTok.

The TikTok controversy

TikTok’s US operations are currently in a state of uncertainty, following US President Donald Trump’s order of banning the app as well as another Chinese-owned app, WeChat.

The companies owning the apps have until September 15, 2020 to find buyers. Otherwise, their platforms will face a nationwide ban.

The White House cited national security concerns as the basis for the order.

Not surprisingly, TikTok said it was shocked by the order.

“We will pursue all remedies available to us in order to ensure that the rule of law is not discarded and that our company and our users are treated fairly — if not by the administration, then by the US courts,” TikTok said.

Meanwhile, Triller, Inc. is intently watching from the sidelines.

“We are absolutely positioned to be a replacement for TikTok if they do get banned,” said Triller CEO Mike Lu, hours before Trump’s order was issued. “Out of everyone in this space, we are the most adaptable …and grounded one in terms of being TikTok’s successor,” Lu said.

TikTok vs. Triller: The hunt for the better platform

The fate of TikTok in the US may be hanging on the balance, but its usage continues to rocket in other territories.

The app has an impressive 800-million-strong monthly user population worldwide.

So, is Triller truly ready to replace TikTok in the US and push for a much bigger share of the global video-sharing market?

Let us do a quick review of both apps.

1. Which platform is better for viral dance videos?

Triller, released in 2015, is the brainchild of the same developers behind the Disney Frozen: Karaoke app.

David Leiberman and Sammy Rubin invited acclaimed music video director Colin Tiller into the team. Clearly, the Triller group aims to collaborate with the music industry.

On one hand, Triller content creators can use music found within the app or from its partner stores, like Apple Music and Spotify. A Triller user can listen to a full track.

On the other hand, TikTok users may only use the music within the app or of the music labels TikTok has deals with.

Your options are pretty limited. A TikTok user is limited to a maximum of 60 seconds of a track.

They would need to connect multiple music videos with a maximum of 15-second duration each.

Do you plan to create a full-track dance video, or is a 60-second content good enough for you?

Another consideration is the type of music you would want to use in your dance videos.

Triller seems to be promoting more hip-hop and EDM videos on its Discover pages.

TikTok doesn’t appear to favor any specific genre.

In creating quality dance videos, Triller wins by a mile.

2. Which platform is better for video marketing?

At this point, the quick answer is TikTok. Its 800-million monthly active users dwarfs Triller’s 13-million monthly user base.

TikTok has been downloaded over 2 billion times on the App Store and on Google Play, while Triller has a reported 60-million downloads, as of October 2019.

But does size of downloads always matter, as far as how powerful a social media platform is?

Not necessarily.

If you have seen the glory days of Friendster and MySpace, you will know that some Goliaths don’t remain Goliaths. Some disappear into oblivion.

Will TikTok be able to find a buyer by September 15, 2020 and continue operating in the US?

Will its new owner introduce changes to the platforms, including tighter security measures?

If you are a US company or are trying to reach a massive US audience, these are valid concerns when deciding whether to use TikTok or another app for your video marketing efforts.

Minus the political repercussions of TikTok’s Chinese ownership, TikTok is the better video marketing choice.

3. Which is better for content creators?

To choose which the better platform is between TikTok and Triller, ask yourself the following questions:

  • Do you spend more time conceptualizing the message of your video, or do you put a lot more effort in editing?
  • Do you have greater flexibility in editing, or would you rather simplify the editing process?

TikTok features a wide selection of editing tools, giving content creators the flexibility to create the content exactly the way they want it.

The editing capabilities are mainly user-based. You can apply a plethora of effects, speeds, overlays, and add text (commonly used in sub-titling) videos.

Triller deploys artificial intelligence (AI) to edit videos for the creator. Simply record multiple takes of your video, and let the Triller IA compile the best clips to create a high-quality video.

The AI analyzes the biometric movements in a video and integrates them with the music’s beat.

This way, you can focus on creating the concept and let the app take care of the technical aspect.

If you want a more personalized touch to your video content, go for TikTok. Otherwise, Triller is the better app.

4. Which platform has the better video sharing app experience?

TikTok uses its AI capabilities to boost the video-sharing experience on its platform. This alone makes it easy to pronounce TikTok as the better app.

TikTok shows users trending hashtags, top and most viewed videos, and promoted campaigns.

People, especially TikTok’s young user base, want to be in the loop of trends. The app uses AI to deliver the content, based on trends and the browsing behavior of every user.

The AI analyzes the view and engagement history of a user and tweaks the Discover page based on these data.

Triller displays content using Leaderboards, genre categories, top videos and promoted campaigns.

The app may not deploy AI to personalize searches, but it prioritizes artist accounts when displaying new videos.

This is a plus point for artists and publishers promoting original creative content.

In terms of shareability, both apps let users download videos to share on other social media platforms.

If a Triller user wants to share clips with their friends on the app, there is a feature that allows sharing via text and email.

5. Which platform performs better in the App Store?

Until recently, TikTok has been outperforming Triller, in terms of the volume of app downloads.

President Trump’s ban on TikTok may have led people to explore other video-sharing platforms, in the event the Chinese-owned app fails to find a buyer.

According to a report by Sensor Tower, Triller jumped to the No. 1 spot of the App Store across 85 countries after the news of the ban. TikTok ranked 3rd.

TikTok downloads in the US significantly dropped in the last three months.

Its installations decreased to 6.3 million in July from 7.5 million in June, or a drop of 16%. The June data also slipped by 8.5% from May 2020.

The uncertainty grappling TikTok is benefitting Triller and its other competitors.

Sensor Tower reported that Triller, Zynn, Dubsmash and Byte collectively saw their installations rise by 361% in the week when the White House threatened to kick out TikTok.

6. Which platform is better for marketing influencers?

TikTok is the better social platform for marketing influencers, in terms of reach. It has 800 million active users, compared to Triller’s 65 million.

TikTok is available in 155 countries and 75 languages. Triller is currently available in 50 countries, but it is aggressively expanding its market worldwide.

TikTok has launched a generation of influencers who started as non-celebrities.

It is similar with many social networks, like YouTube and Instagram, in this regard.

Triller, however, has a different focus. It is bringing high-profile names in the music industry into its team, like Snoop Dogg, Lil Wayne and Kendrick Lamar, in an effort to create a venue for collaborations among artists, celebrities and users.

Although Triller is more focused in bringing together music artists and professionals, it also aims to target TikTok’s massive young user base.

Recently, the US-owned video-sharing platform announced working with TikTok star Josh Richards.

Richards, who has more than 20 million followers in TikTok, is now Triller’s chief strategy officer.

Undeniably, Triller is the better platform for marketing influencers in the music industry.

7. Which platform is better for making money?

TikTok and Triller allow creators to monetize their content through various advertising options available to creators, publishers and brands.

These include:

  • In-feed Video – The ads are displayed in the native news feed on the For You page.
  • Brand Takeover – The ads appear right after TikTok is opened. The ads completely take over the entire screen.
  • Hashtag Challenge – This type of ad encourages user-generated content (UGC) through challenges that appear on the Discovery page.
  • Branded AR Content – The Ads are integrated into UGC as brand lenses and stickers and 2D/3D/AR content.
  • Custom Influencer Package – The ads are displayed as part of sponsored content of a marketing influencer.

Triller added a “donate” button to profiles of verified creators to help them monetize their content.

The app also features a merchandise channel where popular content creators can design and sell t-shirts, hats, sweatshirts and accessories.

Triller developed a design system that can help creators customize their merchandise according to their unique tastes.

TikTok vs. Triller: The verdict

In summary, TikTok and Triller both offer value to their expanding user base.

TikTok remains to have the larger audience, but Triller is gaining momentum, following the US ban on TikTok and other Chinese-owned social platforms.

TikTok appears to cater to all types of creators and publishers, while Triller is focused on artists in the music industry.

Triller wants to distribute professional-looking videos that feature music from partner artists, labels and publishers.

TikTok provides wide flexibility to its creators to make the videos the way they want.

The apps deploy AI for different purposes: TikTok uses this technology for a more personalized user search; Triller deploys AI to edit video content, matching biometric movements with sound beats.

Both video-sharing platforms provide monetization opportunities. TikTok has a menu of paid ads campaigns, while Triller allows verified creators to receive donations as well as create and sell merchandise.

The right platform depends on your objectives, the type of content you want to publish and your target audience.

Which video-sharing app suits you better?

Comment down below!

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Kimberly Grimms

Kimberly is a futurist who spends most of her time monitoring social behavior in search of new consumer trends, using the information to create viral and useful content as part of the new media strategy. She is interested in technology, market behavior, new media, environment, sustainability, futuristic scenarios, and businesses.

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