Top 6 Leadpages Alternatives You Can Use To Grow And Engage Your Audience

By Nina Petrov November 13, 2021

The first impression is essential.

A landing page is a website that a person “lands” on after clicking on an email address, advertisement, or through some other communication channel.

If visitors don’t like what they first see, they probably won’t spend much time on your site getting to know your business.

The landing page’s primary goal is to promote a product, service, or project in a fast and effective way.

Building a landing page is a fantastic way to drive traffic, improve your SEO and grow your business.

Around 70% of B2B companies are already using landing pages to generate leads.

One of the biggest names among landing pages builders is Leadpages, but there are many alternatives on the market right now.

Which one you will go for depends on your business type and how much you are ready to pay.

Would you choose something more expensive with more features, or would you try a standard package?

Let’s find out.

Leadpages

Leadpages is a leading landing page builder enabling marketers to quickly build and publish landing pages, generate leads, and transform clicks into new customers.

With Leadpages, you can not only build landing pages but Alert bars and popups quickly too.

Leadpages pros:

  • Easy to use
  • You can create landing pages quickly
  • Affordable
  • Offers an integrated Facebook ad builder
  • Offers targeting tools for reaching the right audience
  • Has a WordPress plugin
  • Has no traffic limitation
  • Great call to action buttons

Leadpages cons:

  • There is no enterprise option
  • A/B testing on Standard plan is limited
  • No inbuilt image editor

Pricing

The standard package will cost you 27$ mo paid annually, and pro will cost you 59$ billed annually.

Leadpages alternatives

Just like you need an email sequence template and the best email marketing software services, you need a landing page to complement your specified message to create fantastic email campaigns.

If you are looking for Leadpages alternatives, we are bringing 6 with various tools you can explore and decide which one would better fit your needs.

Full Disclosure: This article contains affiliate links. As an affiliate, I receive compensation if you purchase through these links, at no extra cost to you. You can read my complete disclosure statement here.

1. Leadpages Alternative for Non-technical People: Unbounce

You have always wanted eye-catching landing pages built in minutes, delivered quickly, with dazzling copy written for you in seconds?

You must check on Unbounce.

If you feel uncomfortable with coding and would instead leave that part to someone else, Unbounce is the right tool.

The only thing you will do is drag and drop items and publish them as your landing page.

Unbounce pros:

  • User-friendly drag-n-drop design
  • Useful conversion tracking tools
  • Many template options to design with
  • A/B testing is easy to implement
  • Dynamic keyword replacement

Unbounce cons:

  • Expensive for a standalone product
  • Not recommended for creating a website
  • Customer support is not available 24/7

Pricing

There are three different pricing options – Launch $90USD / mo, Optimize $135USD / mo and Accelerate $225USD / mo.

Key takeaways

One of the most significant Unbounce features is Dynamic keyword replacement, so if you are promoting on Google or Bing, you can add this piece of code that will change the headline or whatever part of the text you need. It will change any of the words to match exact keywords, increasing your quality score.

This means that Dynamic keyword replacement increases the relevancy of your landing pages for every individual user.

Unbounce is fast and easy to create landing pages, with many possibilities to integrate with other tools. If you want to use sticky bars or pop ups either on your landing pages or your website, Unbounce will allow you to create them.

You might already know you can rely on Shopify marketing experts to help you manage your Shopify store, but you can also count on Unbounce to build a landing page your eCommerce deserves.

“When it comes to landing page builders, Unbounce is the gold standard in my personal opinion. Having used Leadpages and Instant Pages, Unbounce’s easy-to-use interface, powerful functionality, and constant product innovation make it the best landing page building platform. My personal favorite feature is Unbounce’s Dynamic Text Replacement feature which allows you to use parameters to dynamically change the content on your landing page. We use this in conjunction with geo-targeted ad campaigns and are able to use one landing page for 100s of cities that we target throughout North America.” – says Datis Mohsenipour, Director of Marketing & Partnerships forOutback Team Building & Training.

2. Leadpages Alternative for A/B Testing: Hubspot

Implementing landing pages with Hubspot is usually a short process.

There is no data migration, so implementation time is only as long as it takes you to build your landing page and write content.

With the template library, it is also easy to create a landing page without a designer.

HubSpot pros:

  • A WYSIWYG editor that makes building landing pages easy
  • Analytics show who is coming to your landing pages and explaining what they are doing when they get there
  • Extensive template library
  • All-in-one platform for collecting leads
  • Run an A/B test on your page
  • Great customer support
  • Free plan available

Hubspot cons:

  • Steeper learning curve
  • No built-in menus for landing pages

Pricing

HubSpot’s landing page builder comes as a part of Marketing Hub, and you can start it for free.

But if you were looking for advanced features that will help you automate and scale marketing operations, HubSpot is offering premium features with Starter ($45/mo), Professional (800$), and Enterprise editions ($3,200/mo).

Key takeaways

HubSpot landing pages are really easy to build with information from CRM contact records. Beyond that, Hubspot has a whole template library to pick from if you have no design background.

With A/B testing, you can test two-page versions at the same URL and see which one performs better. The first half of your visitors will see one version of the page; the other will only see the alternate version.

Then you can compare the performance of every version in the page’s performance data and select a winning variation. This way, you will get the winning variation as the live version of the page and return the other variation to draft.

You can also run tests on each element, including headlines, forms, images, CTAs, forms, and more.

With Hubspot, you can gather more information about potential clients using dynamic forms that never ask the exact question twice.

Using this landing page builder, you will provide your customers with the best experience by tailoring content to individual visitors.

3. Leadpages Alternative for building sales pages: Clickfunnels

B2B entrepreneurs struggle when it comes to lead generation.

However, using ClickFunnels may transform the marketing company and get you more leads for B2B business.

Fantastic for gathering leads with ClickFunnels; you can not only generate leads but build a website, grow your email list, make sales.

But there is one thing that makes Clickfunnels different from other landing pages builders — sales funnels.

ClickFunnels pros:

  • ClickFunnels builds the whole sales funnels.
  • There are various types of funnels
  • Integrates with multiple payment processors, like PayPal and Stripe
  • Has a simple design and implementation interface
  • Great training materials
  • Supercharges Facebook ads conversions

Clickfunnels cons:

  • ClickFunnels lacks the CRM feature.
  • WYSIWYG page editor could be better
  • Setting up funnels can be tricky sometimes
  • It is expensive

Pricing

You will pay $97/month for 20 sales funnels, three domains, and 100 landing pages, or $297/month for an unlimited number of landing pages and funnels and nine domains.

There is also the TwoCommaClub plan, at $2,497/month for an unlimited number of landing pages and funnels and 27 domains.

Key takeaways

Incredibly intuitive, you can create a page that will look exactly the way you imagined. You don’t need a big team to work with; it is easy to understand its technology.

The ClickFunnels supports A/B testing for optimizing sales funnels to test which are working funnels and which are not. The A/B testing is available on an additional monthly subscription fee.

ClickFunnels offers a complete solution and integrates with all the primary email and payment gateways.

There are various types of funnels like the Product launch funnel, which is fantastic for selling products. You can use the Application funnel to generate leads or try a Webinar funnel to host an online event.

4. Leadpages Alternative for Accelerate your page speed: Instapage

Instapage is easy to use – as easy as using any word document.

There are a lot of templates you can choose from; the web pages have a clean, professional look.

Instapage is extremely handy in promoting services and products online because it takes away the headaches associated with landing pages.

With Instapage, you can create mobile-optimized landing pages using Google’s AMP framework.

AMP allows faster page load speeds on mobile devices, enabling advertisers to provide a better user experience for mobile.

Instapage interface is intuitive and comes with the A/B testing opportunities in the Experiment section.

This will help you a lot to keep optimizing your pages for conversions.

Instapage pros:

  • Easy to use
  • AMP functionality
  • Lightning-fast landing pages
  • Special feature – Instablocks
  • A/B testing opportunities
  • Includes a feature AdMap
  • You can add Facebook Tracking Pixel to your landing page

 Instapages cons:

  • Business plan visitors limitations
  • Limited eCommerce options

Pricing

Instapaper pricing plans are simple.

You got two options, Building – 199$ per month and Custom – you pay based on your needs.

Key takeaways

Instapage gives you a lot of flexibility and comes with detailed analytics.

With Instapage, it is easy to publish landing pages in different places and deliver lead magnets.

This tool gives your prospects the best possible experience sending them to smooth-loading pages on any platform or device. You can build post-click landing pages using the AMP framework directly from the Instapage platform, and you don’t need a developer.

Instabloks are the most popular Instapages feature. Instablocks will help you adopt a consistent branding or style across multiple landing pages. This is especially helpful if you want to use several different pages but want to maintain consistent messaging.

Instablocks mean building pages from scratch. You can put together elements like text, images, and forms, save them and use them again to create pages in seconds.

You will not waste your time recreating content over and over again.

5. Leadpages Alternative for eCommerce: Getresponse

With Getresponse, you will deliver experiences that convert your store visitors into loyal customers.

The best thing is you don’t need a different eCommerce platform to sell online.

Easily create your online store and add all the products you want to sell.

You can sell anything from physical products, online training to ebooks, webinars, or consultations.

You can also populate the product library directly from your existing:

  • Etsy
  • Magento
  • BigCommerce
  • WooCommerce shop.

Getresponse pros:

  • Easy to use
  • Native eCommerce plugins
  • Automatically recommend products
  • Original templates
  • The Funnel Builder feature
  • Strong customer support

Getresponse cons:

  • Prices are considerably high
  • You can’t embed videos into your email.

Pricing

Free, Basic, Plus, Professional, and Max are five pricing plans with Getresponse. They all come with an unlimited number of emails.

Basic will cost you €10.66/mo, Plus 36,90€, Pro €72.98, and Max is a custom pricing option.

Plus and Pro support 3 and 5 numbers of active websites.

Key takeaways

Connect your online shop with Getresponse and quickly populate your product inventory in your account. This way, you will be able to promote directly in your landing pages and emails – and sell more.

Using Getresponse, you can promote and sell products with a ready-made sales funnel.

You are already set up to nurture new signups, generate traffic, and convert them into customers.

Another thing you can do is to drag and drop the recommendations module into messages to pick up the product categories you need to promote. This way, you will convince customers to shop again by recommending products you know they will like.

6. Leadpages Alternative for WordPress Integration:  Sendinblue

SendinBlue is an email marketing solution for both small and medium-sized businesses that want to automate and send email marketing campaigns, even with a limited budget.

With Sendinblue, you have a complete marketing toolbox inside WordPress.

This plugin allows you to build forms quickly and sync them with your Sendinblue list.

Sendinblue pros:

  • Featured integration: WordPress
  • “Send at the best time” feature
  • A/B testing subject lines & email content
  • Testing up emails on up to 16 devices
  • Detailed reports for automated emails

Sendinblue cons:

  • The number of integrations is limited
  • Customer support is not very responsive

Pricing

With Sendinblue, you can start with the free version and send up to 300 emails per day, or choose from Lite (25$ mo), Premium (65$ mo), or Enterprise (depends on your needs) pricing plan. 

Key takeaways

WordPress newsletter plugin lets you create beautiful responsive emails with a drag & drop editor.

You will get detailed reports on each email campaign: detailed clicks, opens reports, detailed deliverability reports, etc.

When selecting the “send at the best time” option for scheduling your campaign, Sendinblue will choose the best time within 24 hours to send your campaign to each of your contacts based on the analysis.

SendinBlue can be integrated with organizations’ management tools and websites. You can also install SendinBlue with other e-commerce and content management systems such as WordPress, WooCommerce, Drupal, or Magento.

Summary

Unbounce was released in 2011, and shortly after, it was followed by three successful software companies – Leadpages, InstaPage, and ClickFunnels.

These software differ, but they are all based on the Unbounce foundation with different features added.

Thanks to the AMP framework, Instapages is a fantastic way to faster page load speeds on mobile devices and enable advertisers to provide a better user experience for mobile browsing.

Instapage also has an amazing Instablocks feature, but Dynamic keyword replacement from Unbounce is a true winner. You can test different landing pages with A/B testing using both of these platforms.

With Hubspot A/B testing, you can test two-page versions at the same URL and see which one is performing better. Not only that – you can run tests on each element, starting from headlines to CTAs.

One thing that makes ClickFunnels different from other landing pages builders is sales funnels. They have pre-built “funnels” you can use to visualize your visitor’s journey with your brand. This includes follow-up funnels that help you cultivate relationships with users who have converted to your content.

 E-commerce business owners should go for Getresponse. You can connect Getresponse with your shop and promote products directly in your emails and landing pages. You can also integrate your Stripe, PayPal, PayU or BlueSnap accounts and sell straight from your landing pages.

With Sendinblue, you will have a complete marketing toolbox inside WordPress.

Use its WordPress email plugin to activate the marketing automation tracker in only one click, and identify contacts when they come to your website.

Conclusion

It won’t be valuable if you create content that appeals to your website visitors without any content strategy.

This is why thinking of making a specific landing page is a great start.

The landing page allows you to turn the traffic generated by marketing campaigns into leads for your brand and business.

A landing page is a simple page that usually comes with just a few lines of text to drive conversions and turn visitors into leads.

An excellent landing page can increase the number of conversions, maximize ROI (return on investment), and generally improve the results of your campaign, whether it is an email campaign or a Pay-Per-Click campaign.

Ultimately, deciding which landing page builder is best for you will depend on your business’ needs.

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Nina Petrov

Nina Petrov is a content marketing specialist, passionate about graphic design, content marketing, and the new generation of green and social businesses. She starts the day scrolling her digest on new digital trends while sipping a cup of coffee with milk and sugar. Her white little bunny tends to reply to your emails when she is on vacation. Follow her on linkedin.com.

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