How to Use an Emotive Topic to Make Your Infographic Go Viral

By Bill Acholla January 5, 2020

The benefits of going viral with a quality infographic are clear:

  • You get media mentions from premium sites
  • You land high-quality links
  • People start talking about your business
  • You build super connection

And many more…


The only question is: How do you use an emotive topic to make your infographic go viral?

Some people think that you need a lot of resources in creating the best Infographic, I can tell you this:

Creating a popular Infographic doesn’t need to be hard or expensive. It’s a skill that you can learn and implement.

That’s why I’m proud to introduce:

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…to share their tips on how you can use emotional topics to make your Infographic go viral.


1. Marcus Miller- Bowler Hat

Making anything go viral is super tough. If there was a guaranteed secret formula here then all of us digital marketers would have a far easier life.

Using emotions works though and typically you will want to tap into something where people are already sharing or are primed to.

The Brownlee brothers at the Olympics is a great example – this seemed to be everywhere so creating a piece that looked at other great examples of sportsmanship and using that specific example as a lead in would give you access to people already primed to share such a piece of content and it taps into a natural wave of good feeling and human spirit.

I wish there was a simple example or process to manufacture viral success but like all great marketing you have to be keenly watching for opportunities and agile enough to take advantage of them.

2. Tim BourquinAfter Offers tim-bourquin

Infographics are a terrific way to tell a story that may be complex and needs visuals to help the reader understand what you are trying to say.

Some people just learn and absorb information visually – emotionally even – and infographics help you reach that audience.

Most people think infographics are great for showing data and statistics in a beautiful way, and they are, but they are also excellent for telling a compelling story about your company.

It gives your website personality in a world where 99% of blog posts are plain text.

We have used infographics to explain how After Offers works and also to explain case studies we have done with customers.

Showing how your company has helped a client grow their own business is extremely compelling to prospects and has greater impact than just text.

Remember, too, that an infographic is an image and needs to be tagged and titled properly so that you get the maximum amount of SEO exposure.

It needs to be set up so that both the reader and the search engines find it valuable enough to show other people.

And don’t forget to add all the sharing icons. Infographics are some of the most shared content online and you want to make it easy for your audience to tell everyone in they know about it!

3. Zac JohnsonZac Johnson Zach Johnson

To find success with infographics, it’s all about bringing data or a specific process to life.

We all know that images and video help with text content, so we can take that same concept and go a step further with infographics.

Infographics do extremely well because they are fast to skim through, light on text and also visually appealing.

Always make sure to highlight the best content and points of your infographic with high-quality images or custom art.

To see an example of how I create in-depth guides, then bring them to life with infographics, refer to my make money blogging guide.

Not only does the infographic bring the content to life, it also walks the end user through the process in a simple step-by-step format.

Follow these tips and methods to see increased exposure, social sharing and backlinks with your next infographic design.

4. Eric HinsonExplainify eric-hinson

Potentially the biggest danger in producing emotional content is creating something that feels manufactured or sales-y.

You want your content to come across as something that will actually help your reader, while feeling honest and authentic.

Logic without emotion is cold and mechanical, but emotion without logic is just fluff. So when you tell your brand story, you’ve got to weave the two together.

There’s a direct correlation between the way someone feels after engaging in good content and their choice to act on the information.

5. Sean SiSEO Hacker sean si

One of my most viral infographs is the one in my Youtube SEO guide. It has gone places.

However I’m not entirely sure if it’s an emotive topic. I’d consider it more as a comprehensive how-to guide.

I guess infographs that go ‘viral’ are infographs that meet the needs of people in a beautifully designed way that’s easy to understand. That’s about it.

6. Garin KilpatrickMarketing Strategy HQ garin-kilpatrick

Be polarizing with your Infographic topic. Take a stand and back it up with facts and graphics.

For example a title I might use for an infographic for my blog is “25 Reasons Why Facebook is The Best Social Network.”

This is polarizing because even though Facebook likely is the best social network there are many people who will disagree.

A polarizing topic will get everyone who agrees sharing it, and everyone who disagrees hating on it.

People who dislike content can help it go viral every bit as much as people who like it.

When you get people passionately engaged in your content that will help it go viral, so take a strong stand with your Infographic title and don’t be afraid of the people who might disagree with you.

7. Cent MuruganandamSocial Media Marketo cent-muruganandam

To make any infographic go viral, the key is to get it published in a major online media, for example, SocialMediaToday, Inc, Entrepreneur etc. By default, your infographic content and design has to be very good.

If you don’t have a big name, like Neil Patel then your infographic won’t go viral regardless of how good it is.

The only way to create awareness quickly is to get it published in major media which has a large audience.

8. Janice WaldMostly Blogging janice-wald

Ask what problems readers want solved and then make them an infographic that explains, in visual form, how they can get that pain point solved.

Ask yourself what readers want.  You could even survey your readers if you prefer about what problems they want solutions to using SurveyMonkey, a free tool. Twitter also has a free survey tool.

The answers are obvious. People want to save time, get blog or website traffic, and make money.

If you could make an infographic explaining how to do any of those things, I predict your infographic would go viral. No fancy infographic designers are necessary.

A topic that solves a pain point is necessary. Bright colors, so the infographic is noticed as people scroll through Pinterest, are helpful.

9. Sterling WilliamsMammoth Infographics sterling-williams

It’s important to choose topics that the public will respond to. A good strategy is to target topics that are circling the news – these topics are already in the public eye, so it’s easy to generate traffic for the infographic by leeching from current events.

Alternatively, any topic that is going to invoke a positive or negative response would be a good selection. Controversy sells, a lot of media that goes viral is often dark and twisted.

Whichever route you choose to go, the marketing must always be on point upon publishing of the infographic.

Marketing should reach the appropriate demographic and will have to be consistent and on-going so that the infographic sharing is optimized.

Furthermore, design execution should be a thoughtful, strategic process so that the topic tone is delivered accurately through artistic expression.

All of these elements can aid to an infographic going viral, it is very much a balancing act and of course there’s always a little luck involved.

10. Jacob CassJust Creative jacob-cass

Playing off human emotion allows people to feel, and that’s what’s memorable.

So pick a feeling (joy, sadness, fear, anger, disgust, etc) and use that as the backbone of your infographic.

11. Will FanguyPik to Chart will-fanguy

As far as infographic topics are concerned, I think it’s best to find an itch to scratch or a problem to solve.

Content of all kinds goes viral if it’s universal and easily understood.

12. Senko DurasPoint Visible senko-duras

It’s actually simple. 3 things have to match – fire the right emotion with the right audience in the right place.

If you do your research on these 3 things, most likely you’ll have a winner.

Emotions are one of the strongest motivators, and deep understanding of these strong emotions that drive people to take action is mandatory.

13. Venchito TamponSharp Rocket Venchito

There are many ways to make an interesting topic be fully emphasized in an infographic that can potentially go viral, but here are a few you can apply in your next visual content creation:

Identify what specific format will best fit for a topic (graphs, charts or maps for data). Get inspirations here.

Seek a unique angle or context of that emotive topic. Make it highly visible in the visual so it can offer a high-value information or experience for visitors.

Content creation is just one part; make sure you promote it massively to its target audience.

Here is a comprehensive guide of 101 link building tips you can start implementing to your visual asset right now.

Now Its Your Turn To Go Viral…

Now that you’ve learned how to use emotional topic in your infographic, it’s time to find an emotive topic that’s fit for your business and make your infographic go viral.

If you want more traffic, links and media mentions that can take your blog to the next level, then you can’t go wrong with the above TIPS!

This is a simple and most powerful strategy that is being used by top bloggers to promote their business.

If you have any question about “Using Emotive Topic to Make Your Infographic go Viral,” feel free to leave your thoughts in the comment box below.

…And if you need any help in writing an authoritative content for your Infographic marketing, feel free to Email me.


  1. Good one! This is really very interesting.

    Thank you.

  2. Eric Hinson says

    Thanks for including me in your post, Bill. Great roundup!

  3. Zac Johnson says

    I love using infographics within my content creation and marketing efforts. Excellent assortment of tips, and thanks for including me!

  4. Janice | MostlyBlogging says

    Thanks for including me. Stumbled and shared!

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