What You Need To Know About Rich Snippets And How To Use Them

By Bhavik Soni November 5, 2020
The Beginners Guide to Rich Snippets

Your footprint in the world of web and internet depends on how much traffic your website receives.

The latter depends on the ranking of your website, on a search page. 

It is not unheard of that if you want your website to be visible to a bigger audience, you need to be visible on the internet.

The use of rich snippets is not mandatory, but users, search engines, and site operators can benefit from them.

But for that, we need to know everything about Rich snippets and how to use them.

Rich Snippet Timeline

The first time people got to know about rich snippets dates back to 2009.

One day, Google declared to its worldwide audience that they introduced them as a new feature designed to help users find more immediate, specific information within search results. 

As per Google’s POV, not only online companies but web users would also profit from rich snippets.

E-commerce platforms and online brands are exposed to a lot of visibility with rich snippets. 

Thanks to these, the websites show up quickly and accurately on most SERPs.

More information is available in the search engines, and website owners can track growth in revenue.

All About Rich Snippets

Rich Snippets, for the uninitiated, is the terminology given for the description of structured data markup.

It is a feature when fortified with HTML websites, allows the site operators to use search engines to decipher what data is included on a particular web page. 

But that is not where the benefits of rich snippets are limited to.

Today, we have found that the dominant search engines have walked an extra mile to figure out how they can use this markup to exhibit premium search results, letting users browse with confidence and discover the exact information they want to find on the web.

What Happens Normally?

Most users search the web with a search topic or a keyword. Now, based on Google algorithm, similar websites containing the keywords, terms, or relevant information show up on our screen. 

In a typical scenario, when the website exhibits a SERP, search engines illustrate the site name, addresses and URL, and all the properties of the web page.

 If you want to make more information available to users, Rich Snippets are what you should use. Once you have employed this feature, check your website in Google SERP

You will see that you have enhanced an SEO parameter by using rich snippets.

Your website now displays factual and better quality information than it did previously.

It may not seem like a big deal, but you will witness a sea change when you include this characteristic for your online enterprise.

An Instance

To make things easier and understandable, here is a small instance.

Fire up your mobile application Google Play Store or iTunes and check the search result for a particular app.

Notice the extra description of an app before you download it. 

Also, look at the newly added features list when you are updating the app.

These changes in the way the app details show up because of changes in rich snippets.

Should You Add Rich Snippets?

Has this question ever come to your mind?

It can be safely assumed that as a website builder, you have given a good thought on how to build your SEO for your site.

Mostly, when we look up a website on Google, we see three components. They are the title tag, meta description, and URL.

Using a rich snippet radically improves the way your website exists on the web.

When a user searches for information on the internet, their eyes browse for the most relevant information displayed in a particular site on the SERP. 

While developing the website, the developers must use markup to highlight their content.

In its absence, the website owner does not have the prerequisites mandatory to accomplish that extra distinctness on the results page.

Another important aspect is the possibility of procuring many click-throughs. Having enough click-throughs will add value to your website and make your post.

With every new entry, you will be delighted to see so many activities happening.

People will react, comment, and visit your channel often, thus boosting traffic.

The SEO parameters will work as expected, and gradually your wholesome website will make a niche for itself in the first few ranks of the SERP.

Do you think this kind of improvement is just for the site? With the addition of rich snippets, expect more people to visit a page.

What adds to the goodness of using rich snippets is the presence of useful and correct information. 

Higher CTRs and cheaper Bounce Rates

Your website witnesses viewers of several types that find one or the other content relevant for themselves.

Add to that your higher CTRs and cheaper bounce rates you have exciting opportunities to generate revenue and strengthen your search rankings.

The results on a search page look complete and adequate with a rich snippet.

They appeal to the users who are eager to enter the site for more details.

A site without a precise snip of information looks dull and unfinished. A user does not mind scrolling away without thinking about opening the website.

A piece of concise and consistent information about your website can intrigue the user who browses the web instead of looking at a simple list.

They have the appeal, appearance, and also convey the requisite information, thus building the website SEO.

With these factors present simultaneously, the chances of a user visiting a website with a rich snippet, increase phenomenally.

By having an information snippet, users are less likely to make a mistake and enter the wrong site. 

They will look at the brief info about the site and visit it if they like the snippet.

How Can You Customize Rich Snippets or Structured Markup? 

Major search engines have acknowledged three separate markup specifications, namely:

  • Microdata
  • Microformats
  • RDFs

Among them, Microdata is widespread. It supports a range of annotations, obtained from Schema.org. 

Two examples of structured data markups are Open Graph tags and Twitter Cards that can be used in association with Rich Snippets.

Readers who are willing to know the different content types of Rich Snippets will find the information below:

1. Reviews

Not only individuals but also aggregate reviews support this feature.

2. People

Search engine giants have started giving away information from LinkedIn and other social profiles of late.

This adds to the impact of having a quality snippet.

Google algorithm, now, allows information of an individual to be displayed. It helps users to recognize the accuracy of the information, at a glimpse.

This feature is also beneficial for social networking sites, manpower consultancies, staffing companies, enterprise resource planning, etc. to locate people related to the business.

Some of the features a rich snippet may contain are details like name, degree, position, performance, professional affiliations, and communication details.

3. Products

Websites for E-commerce and business listing pages have the best impact of using rich snippets.

Most merchants and traders of these sites shower discounts and promote products with special offers in their online stores.

These descriptions include title, picture, label, classification, identifiers, and also reviews, with a quote of the price, money, dealer, state and size.

In a competitive business environment, online merchants sometimes offer the same product with different price tags on different websites. In such cases, snippets come to rescue for buyers.

4. Businesses & Organizations

Snippets of these institutions have business name, communicating address, contact number, global location coordinates, and company logo.

5. Recipes


Those websites that we see online sharing cooking videos and recipes, all use structured data markup.

It provides an opportunity for a multitude of properties that enables administrators of cooking websites to append information from the web.

This information may be of the dish, its reviews, and cooking process, and making time, nutrient content, etc.

6. Events

Websites showcasing different forms of events staging in a place also make use of structured data markup.

Trivial details about a concert, a festival, a live show, corporate event, or a promotional event are excellently catered to internet users.

Along with the necessary basic information, links to buy tickets, show duration, coordinates of the event location, are also displayed to users.

7. Music Video Content

Reputed search engine page Google offers music and video website owners to use structured data markup for songs.

To try this yourself, search in google with your favourite song, and you will learn how a great deal of information is shared by music companies via google rich snippets.

Video information with preview is also available.

However, we cannot vouch for the same benefit from the Bing search engine. 

Adding Rich Snippets to Content

Structured data markup does not necessarily need to define all kinds of contents, although having it does assist search engines to portray results better.

Care should be taken to mark up only viewable content. Users need not markup portions which are concealed page elements.

Let us learn about the elements of structured data markup.

  • itemscope – designates the HTML coded information in the <div> block.
  • itemtype – represents the characteristics of the item.
  • itemprop – refers to the specific property, viz. name, URL, review, etc.

If a user has created a personal website using WordPress or Wix, there are plenty of plugins to easily add snippets and build a robust SEO.

Not just for blogging websites, users can also add rich snippet plugins to major e-commerce platforms.

It is done using a bespoke CMS or e-commerce system.

A web developer can work with these settings to commence using structured data markup.

What to Expect After Adding Rich Snippets? 

Expect a sea-change in the way your enterprise functions after you add rich snippets to your websites.

But why does it happen?

ust the mere usage of structured data markup on your site cannot miraculously translate the content to the notable search engines showcasing Rich Snippets for your content. 

For example, Google takes the longer route towards establishing good SEO for your site.

It starts with a thorough analysis and assessment of the markup before beginning to exhibit better results. 

With a closer look at the Google Algorithm, one can decode a guide which talks about how Google reacts to the elements of structured data markup.

Google analyses the latest markup a fortnight after its introduction.

If things are accurate, Google will begin displaying Rich Snippets selectively for around 5 days before they disappear.

Several days later, some Rich Snippets will appear for the previous web pages or new ones. 

After 3 months, Google rewards the website owner with semi-permanent Rich Snippets, throughout the site.


This series often creates a perplexing situation for site operators.

They end up fine-tuning their execution of Schema.org, which causes obstacles. 

A good suggestion is to perform the markup activity and halt for a couple of months for the final results.

This guidance is ultimate for building SEO of your website.

There you have it.

Now I’d like to hear what you have to say. Let me know in the comments section below.

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Bhavik Soni

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.

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