Top 9 White Hat SEO Techniques to Rank Your Website on Search Engine

By Meghna Lal January 3, 2022

Do you know the SEO techniques that you are using right now may not work anymore?

You need to be aware of the changing Google’s search algorithm and ranking system, especially if you are a small business owner.

If you are a small business owner or a digital marketing representative, handling website ranking in Google, you must be wondering how to rank your website on the search engine.

We all know that the Google algorithms keep changing.

There are frequent updates and the websites need to abide by, to retain high rankings on the SERPs.

Hence, at times it becomes difficult for businesses to rank their content on the top.

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.

Guy Kawasaki, Co-Founder @ Alltop

You need to implement White Hat SEO techniques if you are looking to rank your website at the first position and want it to retain that position.

What is White Hat SEO?

It refers to a body that approves the tactics businesses use for Search Engine Optimization.

The tactics are specifically designed to improve a website’s position on SERP.

The results that appear after making efforts under White Hat techniques are known as organic results.

The techniques abide by the policies and terms of service of search engines.

That said, if you fail to follow the rules, your website may end up getting penalized.

Google’s mission is to deliver the world’s information to users in an accessible and useful way. Page speed is becoming increasingly important in achieving this mission, especially on the mobile web.

We’re now starting to see strong correlations between fast page load times and higher search rankings.

Adam Krzywda, Founder @ SEOptimer

With SERP having paid results as well, achieving the top position and then maintaining it becomes difficult.

 Let us know a few tricks that will help you achieve a top position on the SERP.

Benefits of White Hat SEO

No business is left behind when it comes to obtaining the advantages of White Hat SEO techniques.

White Hat SEO enables users to obtain the information that they have been looking for.

Businesses obtain the benefits of White Hat swiftly and its impact stays for a long time since a website secures a high rank on the SERP without cheating.

When you follow White Hat SEO techniques, a host of benefits are obtained, and a few of them are listed below for better understanding.

  • Save Money: Companies usually employ black hat SEO techniques when they are looking for rapid returns on the investment they make. However, the results obtained by black hat SEO don’t last long and Google may penalize your website soon. No denying the fact that marketing campaigns require some investment, and if you want long-term impact, we recommend sticking to the white hat SEO techniques.
  • Improved Ranking: If you employ the best marketing methods laid out by Google, no one can stop you from securing the top position on the search engine result pages. Such practices include producing meaningful content, appropriate landing pages, obtaining reliable backlinks from sources, etc. All such efforts made will help you obtain a high rank on the SERP.
  • Make Your Website Ready for All Possible Updates: No one can say about the next update that Google may bring for the websites to work on so that their position on the search engine stays intact. When you aim to provide a good customer experience, you will have to optimize it to the extent possible and it will eventually help your business stand out.

As far as SEO is concerned, you will have to understand the things that are essential to maintain the integrity of your website, its online ranking and visibility.

We list a few White Hat SEO Strategies that you can employ to obey the rules and enhance the performance of your website.

According to an SEO company in india, the only way to do this is with the help of White Hat SEO techniques performed by an SEO expert who has good knowledge of ranking websites on SERP.

White Hat SEO Techniques You Need To Implement

When you want to make your website rank on the top of search results organically, several factors play their role in White Hat SEO.

If you want to optimize the factors involved, to make the most of your efforts, keep reading to know what they are, and how they impact.

1. Fine Tuned UX

When you have a website or a mobile app, you should ensure that the UX of your application is satisfactory.

It should be attention-seeking.

Your users shouldn’t have a tough time while navigating through your website and making a purchase should be easy as well.

You shouldn’t have pop-ups or any other view blocker that restricts the users from scrolling through.

With good UX, the traffic to your website will increase and it will ultimately move upwards on the SERP.

2. Keep the “Mobile First” Approach in Mind

Promoting the mobile-first approach is beneficial these days since it helps you reach a pool of relevant audiences for your business.

No denying the fact that most of your audience is on mobile, and therefore, you need to build a mobile responsive website so that your website visitors, those browsing from their mobile, can easily access it.

Also, you need to ensure that it loads well in time, with each element that is present on the web page.

For this, you will have to keep a tab on Accelerated Mobile Pages (AMP) to make sure that huge traffic comes to your website.

3. Unique Marketing Plan

A full-proof content marketing plan is one of the best White Hat SEO techniques that has helped every business to grow considerably.

That said if you are looking to attract more traffic to your website, you should create a unique marketing plan.

Content creates a robust impact on your visitors and helps you get traffic.

You can use content marketing to educate people on several aspects of the industry in which you operate.

4. Apt Keyword Research

When it comes to internet marketing, keyword research is critical. It is one of the simplest forms of marketing your business on the internet.

This tactic has gained considerable importance more than it used to have earlier.

When preparing content for your website, you can do keyword research using some of the best tools available, like, AHREF, Google Adwords Keyword Planner, LSI Graph, etc.

These tools will help you find the most effective keywords that can be placed in your content.

5. Link Building

Link building is another aspect of the white hat SEO technique that helps drive traffic to your website.

However, while doing so, you need to ensure that it is done within limits and as per the guidelines set by Google.

Excessive link building can be dangerous for a website, and it can be considered as Black Hat SEO.

When it comes to building links as per White Hat SEO, you will have to reach out to website owners and request them to link back to your website.

6. Using Schema Data

If you are aware of scheme data, you should know how it works, to make your website rank on the top.

A scheme refers to a collection of some HTML tags that are added to a webpage.

Schema tags or structured data tags makes your website stand out among others and it gains a competitive edge.

Also, the CTR gets increased because of microdata and it helps drive more traffic to your website.

7. Image Search Helps

An image search also helps drive relevant traffic to your website. Images are added using Alt Tags, and they are crawlable content on your website’s page.

It means that Google bots understand the context of an image through its alt tag.

If an image doesn’t load on your webpage, its alt tag appears to give the visitor an idea of what the picture is about.

Not only these, but alt tags provided in the images also help enhance the user experience on your website.

You can also expect to get traffic to your website through the search results of images.

8. Inbound Links Are Critical Too

Just as backlinks are important to rank your website at the top of search engines, internal links are critical too.

Attaining quality links from external websites is a time taking process. You will have to screen numerous websites to find the ones that will be helpful for your business.

However, the impact that internal links have on SEO strategies are noteworthy as well, and it helps you obtain several benefits.

9. Create and Maintain Google Business Listing

Producing SERPs that are locally relevant is another way in which the Google algorithms are trying to meet the user intent.

That said, if you search for a restaurant, home service, salon, or some outdoor activity that would be fun, you will not be interested in a listing that is several miles away from your home.

Hence, businesses should prioritize regional searches so that they have a chance of targeting genuine consumers who are actually interested in their service.

To obtain the benefits of local searches, you should register for a Google My Business listing.

This way you will have access to a business profile on Google, where you will have your address, phone number, prices, reviews, website URL, and several other unique information related to your business listed.

Key Summary

Here are some key takeaways from the article:

Sometimes it becomes difficult for businesses to rank their content on the top. The only way to do this is with the help of White Hat SEO techniques.

White Hat SEO techniques are a body that approves the tactics businesses use for Search Engine Optimization.

When you want to make your website rank on the top of search results organically, several factors play their role in White Hat SEO.

Some of the white hat techniques that you should implement are:

  • Fine Tuned UX
  • Keep the “Mobile First” Approach in Mind
  • Unique Marketing Plan
  • Apt Keyword Research
  • Keep the “Mobile First” Approach in Mind
  • Link Building
  • Using Schema Data


No denying the fact that White Hat SEO techniques are crucial for every website.

That said, if you are looking to secure a high ranking on the search engine, you should consider applying White Hat SEO techniques to make sure that you attain the maximum benefits.

It will help you attract more visitors to your website.

Google keeps updating its algorithms now and then, and hence to help your website retain the top position you should keep changing your tactics frequently.

The results that appear on the search engine are all approved as per the guidelines of SERP.

If you have any doubts, post a comment on this post.

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Meghna Lal

Meghna Lal is a B2B Content and Marketing Communication Specialist.

Latest posts by Meghna Lal (see all)


  1. App says

    Good article, interesting case study.

  2. Don Purdum says

    Hi Bill,

    Thank you for reaching out and inviting me to participate! I appreciate all the great advice from other contributors as well and I’ll be checking each one out.

    Have a great end to your week!

    ~ Don Purdum

  3. Kurikulum 2013 SMP says

    thank you, I really liked the article you have written above, ..

  4. Jason Stanley says

    Great article. My favorite suggestion was to target topics not keywords.

  5. Thanks for sharing this article. It is very important to reach people with your quality contents. White hat seo service is the best way to make your website better but it takes time.

  6. Jason Mills says

    Top article and it’s great to have a list of go to resources that I will be using. I would urge others to bookmark this article for future use – I know I will be. Thank you.

  7. Hi Bill,
    Great post.

    This is brilliant, all the people i follow online are here.

    People say SEO is dead. It certainly is not.
    It just isn’t the easy buck that people used to make out.

    There are other factors to help build traffic but SEO for me is the long term strategy.

    Thanks for sharing mate, awesome content!

  8. Richa Gangwani says

    Amazing content! I found it informative.
    Thank you for sharing.

  9. johnnycarson07 says

    Hi Bill its very important and very useful information for those whom doing Seo I appreciate your work behind this article i am new in Seo and your article is very helpful for me thanks for sharing it !!

  10. Many entrepreneurs and small businesses are no doubt aware of the importance both content marketing and social media play in their early marketing efforts. What’s less often understood is the necessity for a consistent and balanced approach. This is often more challenging than it might at first appear and requires careful and strategic planning to yield the desired results.

  11. Globex IT Solutions says

    SEO requires high quality of unique content. When we talk about backlinks, the backlinks should not be of only one type. I mean to say that all the links should be do-follow or no-follow. Google will consider you a spammer. To avoid that every type of linking should be followed.

  12. Agreed, link diversity is very beneficial, but of course not at the expense of relevance or power.


  13. Ngari Ngunjiri says

    Hello Bill

    Thank you for the great post

    I am running a website and given my tight budget i do SEO work by myself. From what i have learnt, great content will forever stand the test of time.

    Thank you so much

  14. Raj Sharma says

    Hi Bill, I like the marketing strategy you have discussed here. Your link also teaches me so many other SEO concepts. Definitely these resource will help me and many other also who are looking for such blogs. Thanks for sharing.

  15. A detailed impressive guide for newbies who wanna start earning through blogging. Thank you for tips!

  16. Shaz Memon says

    Hi Bill,
    Great piece of content, Thank you for tips.

  17. Informative article with great tips! I guess the Guest posting will be the best method!

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